# Eduardo Piedade

> Eduardo Piedade is a Series B investor at Bright Pixel Capital (Porto) backing SaaS and Software. See 6 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Bright Pixel Capital](https://shizune.co/investors/profile/sonae-im)
- Location: Porto, Portugal
- Total investments: 6
- Last investment: Sep 2022
- Lead investor: 33%
- Last updated: Aug 2026
- LinkedIn: https://pt.linkedin.com/pub/eduardo-piedade/1/73/173

Eduardo Piedade is a Series B investor at Bright Pixel Capital in Porto focused on SaaS and Software. Eduardo Piedade - Managing Partner & CEO @ Bright Pixel (formerly Sonae IM)

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| SaaS | 3 | 50% |
| Software | 3 | 50% |
| Analytics | 2 | 33% |
| B2B | 1 | 17% |
| Retail | 1 | 17% |

16 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Series B | 4 | 67% |
| Series A | 1 | 17% |
| Series C | 1 | 17% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| Spain | 1 | 17% |
| Portugal | 1 | 17% |
| United States | 1 | 17% |
| United Kingdom | 1 | 17% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Codacy | Codacy is an automated code review tool that helps developers to save time in code reviews and to tackle technical debt efficiently. Developers spend 10%-20% of their time reviewing code. Gartner estimates the global technical debt to grow to $1 Trillion by 2015. Codacy tracks new issues by severity level for every commit and pull requestand allows a hassle free customization of static analysis It provides advanced code metrics on the health of a project and on the performance of teams. | $15M | Series B | Sep 21, 2022 |  |
| Sales Layer | Sales Layer is a global-leading PIM (Product Information Management) SaaS platform that allows teams to easily upload, analyze and enhance their product information and data. Products can then be showcased on every platform, app and marketplace in the world with just a simple few clicks - saving hundreds of working hours every single year. SalesLayer provides a quick and simple onboarding process, plug-and-play connectors, customizable workflows, and an intuitive UX for ease-of-use.Sales Layer is a market-leader, partnering with Google Manufacturer, Amazon Vendor, BigCommerce and Mercado Libre and working with clients such as Teka, Rexel, ACCIONA and AkzoNobel. Sales Layer PIM offers integration with Google, Amazon, Shopify and Magento, amongst a number of other selling platforms.Founded in 2013, Sales Layer has since grown rapidly, serving clients worldwide and operating offices in Valencia, Spain and London, UK. | $25M | Series B | Jun 18, 2022 |  |
| Ometria | Ometria’s mission is to build the brain that powers all communication between retailers and their customers. Ometria helps clients leverage data to build detailed customer profiles, and make sure that all messages they send are always relevant, leading to higher engagement and increased revenues.Ometria was founded by four serial entrepreneurs,with combined experience in e-commerce, computer science, mathematics, and SaaS, has been invested in by London’s most prominent entrepreneurs and investors, and is used by top retailers in the UK, Europe, and across the world. | $40M | Series C | Nov 11, 2021 |  |
| Sales Layer | Sales Layer is a global-leading PIM (Product Information Management) SaaS platform that allows teams to easily upload, analyze and enhance their product information and data. Products can then be showcased on every platform, app and marketplace in the world with just a simple few clicks - saving hundreds of working hours every single year. SalesLayer provides a quick and simple onboarding process, plug-and-play connectors, customizable workflows, and an intuitive UX for ease-of-use.Sales Layer is a market-leader, partnering with Google Manufacturer, Amazon Vendor, BigCommerce and Mercado Libre and working with clients such as Teka, Rexel, ACCIONA and AkzoNobel. Sales Layer PIM offers integration with Google, Amazon, Shopify and Magento, amongst a number of other selling platforms.Founded in 2013, Sales Layer has since grown rapidly, serving clients worldwide and operating offices in Valencia, Spain and London, UK. | $3.8M | Series A | May 12, 2020 |  |
| Ometria | Ometria’s mission is to build the brain that powers all communication between retailers and their customers. Ometria helps clients leverage data to build detailed customer profiles, and make sure that all messages they send are always relevant, leading to higher engagement and increased revenues.Ometria was founded by four serial entrepreneurs,with combined experience in e-commerce, computer science, mathematics, and SaaS, has been invested in by London’s most prominent entrepreneurs and investors, and is used by top retailers in the UK, Europe, and across the world. | $21M | Series B | Sep 23, 2019 |  |
| CB4 | Once a week, stores with CB4 get a list of SKUs that they can sell much more of now. Each store’s unique selling patterns and operating conditions determine which products are on the list—so no two stores get the same set of recommendations. Sometimes products are underselling because of how or where they're placed. Sometimes there’s alabeling issue or inventory discrepancy. Sometimes they’re plain out of stock. We don’t slow you down with irrelevant, stale insights. We only highlight SKUs that will add significant revenue now. Stores make quick, easy fixes—like taking a product out of backstock or ordering more units—to gain new sales and satisfy shoppers. They also share what they found and how they fixed it. Spotlight’s algorithms use this to learn more about how each store operates and send more actionable, higher value recommendations over time. | $16M | Series B | Mar 27, 2019 |  |

6 of 6 investments shown.

## Co-investors
- [Octopus Ventures](https://shizune.co/investors/profile/octopus-ventures) — VC Fund, 3 deals together
- [Summit Action](https://shizune.co/investors/profile/summit-action-fund) — VC Fund, 2 deals together
- [Swanlaab Venture Factory](https://shizune.co/investors/profile/swanlaab-venture-factory) — VC Fund, 2 deals together
- [Adjuvo](https://shizune.co/investors/profile/adjuvo) — VC Fund, 1 deal together
- [Caixa Capital](https://shizune.co/investors/profile/caixa-capital-2) — VC Fund, 1 deal together
- [Columbia Lake Partners](https://shizune.co/investors/profile/columbia-lake-partners) — VC Fund, 1 deal together

## About Bright Pixel Capital

VC Fund · Maia, Portugal

Bright Pixel Capital (former Sonae IM) is the technology investment arm of the multinational group Sonae. With special focus on cybersecurity, infrastructure software, retail technologies, business applications and emerging tech, it has a portfolio of more than 60 companies, from early to growth stages. Bright Pixel acts as a partner that bringsspecialized know-how, global footprint, and a wealth of experience in helping companies from early stage to IPO.

5 contacts available at Bright Pixel Capital.

| Name | Title | Profile |
| --- | --- | --- |
| Benjamin Junior | Investment Team | https://shizune.co/investors/profile/benjamin-junior |
| Claudia Azevedo | CEO | https://shizune.co/investors/profile/claudia-azevedo |
| Daniela Coutinho | Investment Team | https://shizune.co/investors/profile/daniela-coutinho |
| Eduardo Piedade | Managing Partner & CEO | https://shizune.co/investors/profile/eduardo-piedade |
| Fernando Martins | Investment Team | https://shizune.co/investors/profile/fernando-martins-f0c8 |

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## FAQ

### What does Eduardo Piedade invest in?

Eduardo Piedade invests primarily in SaaS, Software and Analytics startups, most often at Series B and Series A stage. Most of the 6 investments tracked by Shizune back companies in Spain. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Eduardo Piedade last invest?

The most recent investment recorded for Eduardo Piedade closed in Sep 2022. Shizune tracks 6 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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