# Eduardo Baer

> Eduardo Baer is a seed investor at PetLove (São Paulo) backing Internet and Automotive. See 2 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [PetLove](https://shizune.co/investors/profile/petsupermarket-com-prod-para-animais)
- Location: São Paulo, Brazil
- Total investments: 2
- Last investment: Oct 2024
- Lead investor: 0%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/eduardobaer
- X (Twitter): https://twitter.com/eduardobaer
- Website: https://x.com/eduardobaer
- Facebook: https://www.facebook.com/edubaer

Eduardo Baer is a seed investor at PetLove in São Paulo focused on Internet and Automotive. Eduardo Baer is the Chief Operating Officer of Nomad.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Internet | 1 | 50% |
| Automotive | 1 | 50% |
| Advertising | 1 | 50% |
| Digital Marketing | 1 | 50% |
| Telecommunications | 1 | 50% |

6 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 1 | 50% |
| Pre-Seed | 1 | 50% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Mentora | Mentora is an AI platform developer offering personalized, AI-driven leadership development tailored to individual and organizational needs | $268K | Pre-Seed | Oct 14, 2024 |  |
| Mobees | Mobees is creating a disruptive and wide-scaling digital out-of-home advertising platform. With IoT embedded smart screens on top of ride-hailing cars, the startup allows advertisers to digitally push brands into the real world - at the same it provides extra money to drivers. Mobees goal is to be as valuable for brands as Facebook and Google areonline, but on the streets. | $980K | Seed | Jul 17, 2020 |  |

2 of 2 investments shown.

## Co-investors
- [Canary](https://shizune.co/investors/profile/canary-5) — VC Fund, 1 deal together
- [DOMO.VC](https://shizune.co/investors/profile/domo-invest) — VC Fund, 1 deal together
- [Norte Ventures](https://shizune.co/investors/profile/norte-ventures) — VC Fund, 1 deal together
- [Sororitê](https://shizune.co/investors/profile/sororit%C3%AA) — VC Fund, 1 deal together

## About PetLove

VC Fund · São Paulo, Brazil

PetLove operates as an online store offering a wide range of pet products. PetLove is formerly known as PetSuperMarket and began to sell pet products over the Internet in 1999 when the Internet began in Brazil.After 12 years as PetSuperMarket changed the brand and website for PetLove to reaffirm its commitment to the relationship between itsclients and their pet.PetLove's clients are entitled to receive a discount on over 10,000 pet products since their first purchase registering automatically to the loyalty program.

3 contacts available at PetLove.

| Name | Title | Profile |
| --- | --- | --- |
| Eduardo Baer | Chief Product Officer | https://shizune.co/investors/profile/eduardo-baer |
| Luiz Fernando Guerreiro | Head of business and marketing | https://shizune.co/investors/profile/luiz-fernando-guerreiro |
| Marcio Waldman | CEO and Founder | https://shizune.co/investors/profile/marcio-waldman |

## Similar investors

### Similar industry
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### Similar stage
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
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### Similar country
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## FAQ

### What does Eduardo Baer invest in?

Eduardo Baer invests primarily in Internet, Automotive and Advertising startups, most often at Seed and Pre-Seed stage. Most of the 2 investments tracked by Shizune back companies in Brazil. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Eduardo Baer last invest?

The most recent investment recorded for Eduardo Baer closed in Oct 2024. Shizune tracks 2 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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