# ECHO TRADING

> ECHO TRADING is a VC fund in Hyogo backing Content, Pet and Retail. See 2 investments, check sizes, portfolio. Updated Aug 2026.

- Type: VC Fund
- Location: Hyogo, Japan
- Total investments: 2
- Last investment: Aug 2020
- Lead investor: 0%
- Last updated: Aug 2026
- Website: http://echotd.co.jp/

ECHO TRADING is a VC fund in Hyogo focused on Content and Pet. ECHO TRADING provides an array of pet-related goods and services. The Company wholesales pet food and supplies, and operates pet theme park business. Echo Trading also provides pet-related trainings to individuals working in the pet industry in its own school.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Content | 2 | 100% |
| Pet | 1 | 50% |
| Retail | 1 | 50% |
| E-Commerce | 1 | 50% |
| Media and Entertainment | 1 | 50% |

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 1 | 50% |
| Series A | 1 | 50% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Stepdays | stepdays is a media management, Contents production, Consulting, wholesale, retail, and other related businesses.stepdays aim to contribute to the bottom-up of the entire industry. |  | Series A | Aug 18, 2020 |  |
| Petgo | Petgo is a Social Entrepreneurship company. Petgo are engaged in the pet health business mainly for e-commerce. E-commerce mainly provides pet health products such as veterinary drugs for dogs and cats, dietary foods, and supplements as products that help improve pet quality of life. In addition, as other services,Petgo provide marketing support topet-related manufacturers using pet data and medical treatment services through animal hospitals. | $25.5M | Seed | Apr 06, 2006 |  |

2 of 2 investments shown.

## Co-investors
- [Bonds Investment Group](https://shizune.co/investors/profile/bonds-investment-group) — VC Fund, 1 deal together
- [Fineseed](https://shizune.co/investors/profile/fineseed) — VC Fund, 1 deal together
- [Hakuhodo DY Media Partners](https://shizune.co/investors/profile/hakuhodo-dy-media-partners-incorporated) — VC Fund, 1 deal together
- [OPT Ventures](https://shizune.co/investors/profile/opt-ventures) — VC Fund, 1 deal together
- [Sumitomo](https://shizune.co/investors/profile/sumitomo-corporation) — VC Fund, 1 deal together
- [World Innovation Lab](https://shizune.co/investors/profile/wil) — VC Fund, 1 deal together

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## Featured in investor lists
- [Retail Investors in Japan](https://shizune.co/investors/retail-investors-japan)
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## FAQ

### What does ECHO TRADING invest in?

ECHO TRADING invests primarily in Content, Pet and Retail startups, most often at Seed and Series A stage. Most of the 2 investments tracked by Shizune back companies in Japan. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did ECHO TRADING last invest?

The most recent investment recorded for ECHO TRADING closed in Aug 2020. Shizune tracks 2 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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