# Di-Ann Eisnor

> Di-Ann Eisnor is a seed investor at Obvious Ventures (Palo Alto) backing E-Commerce and Apps. See 3 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Obvious Ventures](https://shizune.co/investors/profile/obvious-ventures)
- Location: Palo Alto, United States
- Total investments: 3
- Last investment: Jan 2016
- Lead investor: 0%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/dianneisnor/
- X (Twitter): http://twitter.com/DiAnnEisnor

Di-Ann Eisnor is a seed investor at Obvious Ventures in Palo Alto focused on E-Commerce and Apps. Di-Ann lives in Palo Alto, by way of Portland, Boston, New York City, and Amsterdam. Since moving to the Northwest, she has pressed apples, canned pickles and peppers (incorrectly), pressed wine, increased werewolf play and raised chickens.Di-Ann is a neogeography pioneer, employing all means to increase the world's citizen mappers. Inaddition to being active in a few non-profits and showing her psychogeography-inspired art in the US and Europe, her entrepreneurial passions lie with community development, urban exploration, community cartography and social mapping - in fact, she believes social mapping to be a critical tool for cultural diplomacy.Di-Ann functions as both Chairman of Platial, The People's Atlas, and as Community Geographer at Waze.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| E-Commerce | 2 | 67% |
| Apps | 1 | 33% |
| Legal | 1 | 33% |
| Coffee | 1 | 33% |
| FinTech | 1 | 33% |

14 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 2 | 67% |
| Angel | 1 | 33% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Sudden Coffee | Sudden Coffee is an online retail store that sells instant coffee powder. The company operates an online platform that enables individuals to subscribe a package of a variety of hand-crafted coffee including hot coffee, hot latte, iced coffee, and iced latte. Sudden Coffee was founded by Joshua Zloof and Kalle Freese in 2015 and is based in SanFrancisco, California. | $500K | Angel | Jan 08, 2016 |  |
| Stampery | Stampery is a verification and certification platform that generates legal proofs for all its customers sensitive documents using bitcoin’s blockchain. Its service can be used to attest the integrity, existence, ownership, and receipt of any file or communication as well as to certify digital transactions to generate audit trails, protect itscustomer’s intellectual properties, and to prove proprietorship of digital assets. Stampery charges a service fee from its clients depending on the number of file transactions and utilization of storage space on a monthly basis. |  | Seed | Nov 18, 2015 |  |
| Goodtime Labs | GoodTime Labs was founded to make commerce smarter, and proactive. The company raised $2m in funding from a set of well-known Silicon Valley and International investors. The Palo Alto based startup launched two products: Downtown - a food ordering app that understand your context and taste. Hiro Baby - a shopping assistant that helps newparents to navigate through the 195 purchases decision they have to make for their baby. The company got listed by Forbes as one of the most innovative retail technologies in 2014 and later featured on ABC. |  | Seed | Jun 01, 2015 |  |

3 of 3 investments shown.

## Co-investors
- [Blockchain Capital](https://shizune.co/investors/profile/crypto-currency-partners) — VC Fund, 1 deal together
- [Graph Ventures](https://shizune.co/investors/profile/graph-ventures) — VC Fund, 1 deal together
- [Innovation Nest](https://shizune.co/investors/profile/innovation-nest) — VC Fund, 1 deal together
- [Lifeline Ventures](https://shizune.co/investors/profile/lifeline-ventures) — VC Fund, 1 deal together
- [Social Capital](https://shizune.co/investors/profile/social-capital) — VC Fund, 1 deal together
- [Varsity Ventures](https://shizune.co/investors/profile/varsity-ventures) — VC Fund, 1 deal together

## About Obvious Ventures

VC Fund · San Francisco, United States

Obvious Ventures is a venture capital firm that invests in the early and growth stages. The firm was founded in 2014 and is based in San Francisco, California.

5 contacts available at Obvious Ventures.

| Name | Title | Profile |
| --- | --- | --- |
| André Heinz | Venture Partner | https://shizune.co/investors/profile/andr-heinz |
| James Joaquin | Co-Founder and Managing Director | https://shizune.co/investors/profile/james-joaquin |
| Andrew Beebe | Managing Director | https://shizune.co/investors/profile/andrew-beebe |
| Chris Cheng | Senior Associate | https://shizune.co/investors/profile/chris-cheng-f0d7 |
| Di-Ann Eisnor | Venture Partner | https://shizune.co/investors/profile/di-ann-eisnor |

## Similar investors

### Similar stage
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund
- [Right Side Capital Management](https://shizune.co/investors/profile/right-side-capital-management) — VC Fund

## FAQ

### What does Di-Ann Eisnor invest in?

Di-Ann Eisnor invests primarily in E-Commerce, Apps and Legal startups, most often at Seed and Angel stage. Most of the 3 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Di-Ann Eisnor last invest?

The most recent investment recorded for Di-Ann Eisnor closed in Jan 2016. Shizune tracks 3 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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