# Daniel Chalfon

> Daniel Chalfon is a pre-seed investor at Astella (São Paulo) backing Beauty and Cosmetics. See 10 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Astella](https://shizune.co/investors/profile/astella-investimentos)
- Location: São Paulo, Brazil
- Total investments: 10
- Last investment: Sep 2023
- Lead investor: 80%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/danielchalfon/
- Website: https://www.astellainvest.com

Daniel Chalfon is a partner at Brazilian Venture Capital firm Astella where he invests in consumer and prosumer businesses, including social, marketplaces, and consumer tech.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Beauty | 2 | 20% |
| Cosmetics | 2 | 20% |
| E-Commerce | 2 | 20% |
| Consumer Goods | 2 | 20% |
| Brand Marketing | 2 | 20% |

14 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Pre-Seed | 4 | 40% |
| Seed | 3 | 30% |
| Series A | 2 | 20% |
| Series B | 1 | 10% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Purple Metrics | Purple Metrics é o software de mensuração recorrente de branding para times de marketing visualizarem os resultados da sua marca. | $1.2M | Pre-Seed | Sep 25, 2023 |  |
| Amicci | Amicci provides services to retail and industry to generate better sales, profits and consumer loyalty. | $7.7M | Series A | Sep 19, 2022 |  |
| bem-te-vi | bem-te-vi is a Brazilian Insurtech startup focused on credit insurance products. | $569.7K | Pre-Seed | Feb 01, 2022 |  |
| Topster | Social Retail Tech | $500K | Pre-Seed | Aug 01, 2021 |  |
| Livance | Livance is a space and a service company. They are reinventing the medical office, eliminating fixed costs, and administrative tasks. They provide a complete infrastructure for services that are suitable for physiotherapists, psychologists, dietitians, and doctors. | $5.9M | Series A | Jul 01, 2021 |  |
| Sallve | Sallve is a beauty D2C brand that is revolutionizing the cosmetics space in Brazil. It aims to develop amazing formulas, safe products, for a fair price. Sallve team of co-founders combine successful digital entrepreneurs, one of the most well known beauty influencer in Brazil and seasoned beauty industry executives. | $20.2M | Series B | Apr 26, 2021 |  |
| Dr. JONES | Dr. JONES is a men's hygiene and beauty market. It provides men hygiene products. | $1.2M | Seed | Oct 05, 2020 |  |
| Livance | Livance is a space and a service company. They are reinventing the medical office, eliminating fixed costs, and administrative tasks. They provide a complete infrastructure for services that are suitable for physiotherapists, psychologists, dietitians, and doctors. |  | Seed | Mar 01, 2020 |  |
| Dr. JONES | Dr. JONES is a men's hygiene and beauty market. It provides men hygiene products. | $226K | Pre-Seed | Dec 17, 2019 |  |
| Sallve | Sallve is a beauty D2C brand that is revolutionizing the cosmetics space in Brazil. It aims to develop amazing formulas, safe products, for a fair price. Sallve team of co-founders combine successful digital entrepreneurs, one of the most well known beauty influencer in Brazil and seasoned beauty industry executives. | $1.8M | Seed | Apr 02, 2019 |  |

10 of 10 investments shown.

## Co-investors
- [Bossa Invest](https://shizune.co/investors/profile/bossanova-investimentos) — VC Fund, 2 deals together
- [Canary](https://shizune.co/investors/profile/canary-5) — VC Fund, 2 deals together
- [LASP Capital](https://shizune.co/investors/profile/lasp-capital) — VC Fund, 2 deals together
- [Norte Ventures](https://shizune.co/investors/profile/norte-ventures) — VC Fund, 2 deals together
- [Scale-Up Ventures](https://shizune.co/investors/profile/scale-up-ventures) — VC Fund, 2 deals together
- [040 Ventures](https://shizune.co/investors/profile/040-ventures) — VC Fund, 1 deal together

## About Astella

VC Fund · São Paulo, Brazil

Astella is a venture investor, providing capital, culture, and capabilities to Brazilian entrepreneurs who are willing to change our country's future.

5 contacts available at Astella.

| Name | Title | Profile |
| --- | --- | --- |
| Ana Rezende | Talent Strategist | https://shizune.co/investors/profile/ana-rezende-3209 |
| Ana Roisman | Operations Manager | https://shizune.co/investors/profile/ana-roisman |
| Daniel Chalfon | Partner | https://shizune.co/investors/profile/daniel-chalfon |
| Edson Rigonatti | Founder and Partner | https://shizune.co/investors/profile/edson-rigonatti |
| Guilherme Lima | Venture Capital Associate | https://shizune.co/investors/profile/guilherme-lima-2c16 |

## Similar investors

### Similar stage
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [Right Side Capital Management](https://shizune.co/investors/profile/right-side-capital-management) — VC Fund
- [Everywhere Ventures](https://shizune.co/investors/profile/everywhere-ventures) — VC Fund

## FAQ

### What does Daniel Chalfon invest in?

Daniel Chalfon invests primarily in Beauty, Cosmetics and E-Commerce startups, most often at Pre-Seed and Seed stage. Most of the 10 investments tracked by Shizune back companies in Brazil. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Daniel Chalfon last invest?

The most recent investment recorded for Daniel Chalfon closed in Sep 2023. Shizune tracks 10 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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