# Dan Reed

> Dan Reed is a seed investor at American Family Ventures (Madison) backing Finance and Software. See 5 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [American Family Ventures](https://shizune.co/investors/profile/american-family-ventures)
- Location: Madison, United States
- Total investments: 5
- Last investment: Dec 2021
- Lead investor: 80%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/dkreed
- X (Twitter): http://twitter.com/DanielKReed

Dan Reed is a seed investor at American Family Ventures in Madison focused on Finance and Software. Dan Reed is based out of Madison, Wisconsin, and is the Founder, President, and Managing Director of American Family Ventures. Dan previously worked at American Family Insurance as a Director. Dan Reed attended Stanford University.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Finance | 3 | 60% |
| Software | 2 | 40% |
| InsurTech | 2 | 40% |
| Real Estate | 2 | 40% |
| Rental | 1 | 20% |

14 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 1 | 20% |
| Series A | 1 | 20% |
| Series B | 1 | 20% |
| Private Equity | 1 | 20% |
| Venture - Series Unknown | 1 | 20% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United States | 4 | 80% |
| Canada | 1 | 20% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Hometap | Hometap is on a mission to make homeownership less stressful and more accessible. Our home equity investment product provides homeowners with a fast, simple, and straightforward way to access the equity in their home without taking out a loan or having to sell. By investing alongside homeowners, Hometap offers debt-free cash in exchange for a shareof their home’s future value — all without any monthly payments or interest over the life of the investment. Through a combination of financial innovation and best-in-class customer service, Hometap enables people to get more from homeownership so they can get more from life. | $60M | Venture - Series Unknown | Dec 06, 2021 |  |
| Relay Platform | With Relay, brokers drastically increase their close and renewal rates by securing and comparing quotes and creating winning proposals faster. Relay is the single-entry multi-carrier comparative-rating solution that can handle all P&C lines, across all mediums including both instant (“API”) and email quoting, at any level of complexity. Relayfacilitated over $2.15 billion in bound coverage across insurance and reinsurance since launching in April 2020. With a rapidly growing client base in North America, Relay also counts among the few Lloyd’s accredited London market e-platforms, and just launched its Cyber+ I5 Automated Proposal portal. Visit www.relayplatform.com or email contact@relayplatform.com for a demo | $3M | Seed | Jan 01, 2020 |  |
| One | One Inc. is a developer of a cloud-based policy-issuance and management software designed to meet the demands of an ever-changing property and casualty market. The company’s integrated cloud-based platform combines core insurance software functions including policy administration, rating and billing with data analytics, CRM, payment processingand agency management. The platform enables carriers, MGAs and agencies of all sizes to quickly bring new products to market and streamline operations via a broad suite of scalable, cloud-based components that can be implemented all at once or as part of a broader migration from legacy technology.One Inc was established in 2012 in Folsom, California. | $15.5M | Private Equity | May 02, 2017 |  |
| Cozy | Cozy is an online property management service designed for landlords and renters. Its products is for rent payments, rental applications, and tenant screening. Cozy helps small and medium landlords and renters to get things done. It was founded in 2012 and headquartered in Portland, Oregon. | $8.5M | Series B | Aug 30, 2016 |  |
| Rentable | Rentable is an internet company that specializes in providing a web-based platform that allows its users to conduct an online internet apartment search. The company was established in 2011 and is based in Madison, Wisconsin. | $1.3M | Series A | Jul 30, 2014 |  |

5 of 5 investments shown.

## Co-investors
- [4490 Ventures](https://shizune.co/investors/profile/4490-ventures) — VC Fund, 1 deal together
- [Bain Capital](https://shizune.co/investors/profile/bain-capital) — VC Fund, 1 deal together
- [Bigcolors](https://shizune.co/investors/profile/bigcolors) — VC Fund, 1 deal together
- [Centana Growth Partners](https://shizune.co/investors/profile/centana-growth-partners) — VC Fund, 1 deal together
- [G20 Ventures](https://shizune.co/investors/profile/g20-ventures) — VC Fund, 1 deal together
- [Upslope Ventures](https://shizune.co/investors/profile/galvanize) — VC Fund, 1 deal together

## About American Family Ventures

VC Fund · Madison, United States

American Family Ventures invests in early-stage startups that are redefining the future of the insurance industry. Founded in 2013, AFV aims to help create category-leading companies through minority equity positions, active partnership and collaboration, an extensive InsurTech network, and a comprehensive platform of value-add programs. AFVtypically invests in Seed to Series B rounds, with initial checks ranging from $500k to $5m.

5 contacts available at American Family Ventures.

| Name | Title | Profile |
| --- | --- | --- |
| Brittany Clements | Managing Director | https://shizune.co/investors/profile/brittany-clements |
| Katelyn Staley Johnson | Managing Director | https://shizune.co/investors/profile/katelyn-staley-johnson |
| Dan Reed | Founder. President, and MD | https://shizune.co/investors/profile/dan-reed |
| Mike Mansell | Principal | https://shizune.co/investors/profile/mike-mansell |
| Peter Gunder | Chief Business Development Officer | https://shizune.co/investors/profile/peter-gunder |

## Similar investors

### Similar stage
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund
- [Right Side Capital Management](https://shizune.co/investors/profile/right-side-capital-management) — VC Fund

## FAQ

### What does Dan Reed invest in?

Dan Reed invests primarily in Finance, Software and InsurTech startups, most often at Seed and Series A stage. Most of the 5 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Dan Reed last invest?

The most recent investment recorded for Dan Reed closed in Dec 2021. Shizune tracks 5 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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