# Daina Spedding

> Daina Spedding is a Series A investor at Baird Capital backing E-Commerce and Manufacturing. See 9 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Baird Capital](https://shizune.co/investors/profile/baird-capital)
- Location: London, United Kingdom
- Total investments: 9
- Last investment: Sep 2025
- Lead investor: 100%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/daina-spedding-cfa-a763592/
- Website: https://www.ltg-capital.com/
- Facebook: https://www.facebook.com/Dainite

Daina Spedding is a Series A investor at Baird Capital in London focused on E-Commerce and Manufacturing. Daina Spedding is based out of London, England, and is the Director in the Global Private Equity at Baird Capital and Board of Director at EvoluteIQ. Daina previously served as the Non Executive Director at Brompton Bicycle. Daina Spedding attended EDHEC Business School.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| E-Commerce | 2 | 22% |
| Manufacturing | 2 | 22% |
| Food and Beverage | 2 | 22% |
| Pet | 1 | 11% |
| Apps | 1 | 11% |

20 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Series A | 3 | 33% |
| Venture - Series Unknown | 3 | 33% |
| Series C | 1 | 11% |
| Funding Round | 1 | 11% |
| Private Equity | 1 | 11% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| EvoluteIQ | Absolute Automation | $53M | Private Equity | Sep 17, 2025 |  |
| NewGen | NewGen is a social-first creative agency that connects culture, community, and creators. It is a pioneer at the cultural crossroads, amplifying voices and stories that influence the future of digital interaction and creative expression. |  | Venture - Series Unknown | Jun 17, 2024 |  |
| Brompton Bicycle | Brompton Bicycle are the manufacturers of the Brompton folding bike, designed and built in their factory in West London, England. | $23.8M | Venture - Series Unknown | May 15, 2023 |  |
| Scrumbles | Scrumbles is an online storefront set up to market pet food. Pet owners may purchase nutritious food for their cats and dogs. company's platform, which offers products that are beneficial for the digestive health of the animal and also offers eco-friendly packaging. | $7.3M | Venture - Series Unknown | Mar 13, 2023 |  |
| Elvie | Elvie is a health and lifestyle brand developing smarter technology for women. They are committed to building extraordinary products that improve the health and lives of women everywhere and at all stages of life.Their first product, Elvie Trainer, is an award-winning app-connected Kegel trainer that helps women strengthen the pelvic floor viafun, five-minute workouts. Launched in October 2015 to great acclaim, they took the wellness industry by storm! Our street cred includes more than 12 awards for innovation and design, including the prestigious CES Innovation Award, the IDA Design Award, and the Red Dot Award. As a business, Elvie has been recognized as one of Wired’s ‘hottest start-ups" and named one of the 15 start-ups "to watch" by The Sunday Times, and both products have been featured in the Oscar nominee gift bags.They recently launched a second innovation: Elvie Pump, the world’s first silent wearable breast pump, which is making it possible for new mothers to pump anytime, anywhere. Elvie Pump received international praise following its unveiling on the catwalk at London Fashion Week and at the Consumer Electronics Show (CES) in Las Vegas. In April 2019, Elvie announced a $42 million Series B led by IPGL and supported by Octopus Ventures and Impact Ventures. This represented the largest ever fundraise in femtech. This new round of financing will accelerate Elvie’s research and development efforts as well as help grow brand awareness and distribution for Elvie Pump and Elvie Trainer across the Americas, Europe, and Asia.Headquartered in London, UK, with offices also in New York City, the company has received numerous awards and raised more than $52 million in investment. | $80.5M | Series C | Jul 27, 2021 |  |
| THIS | THIS is a plant-based meat brand that provides alternative meat products for meat lovers. The company's products are made of plant-based ingredients that are fortified with vitamin B12 and iron, enabling meat lovers to get the real feel of having meat-based products and satisfy their tastes without killing animals. | $15.3M | Series A | Jun 28, 2021 |  |
| Genflow | Genflow is a platform that allows influencers to own their own audience and build their own brands. Its Brand-as-a-Service (BAAS) platform, which helps influencers develop their own digital and physical products instead of promoting other brands, allows them to launch their own membership club, gated community, mobile app, or direct to consumerbrand. Gene flow offers the complete infrastructure from design, development, manufacturing, and logistics through to strategy, marketing, and content creation to drive revenue and profit.Genflow was set up in 2016 by entrepreneur Shan Hanif to help social media influencers develop their brands and drive revenue streams from their audiences. | $11M |  | Jan 20, 2021 |  |
| Genflow | Genflow is a platform that allows influencers to own their own audience and build their own brands. Its Brand-as-a-Service (BAAS) platform, which helps influencers develop their own digital and physical products instead of promoting other brands, allows them to launch their own membership club, gated community, mobile app, or direct to consumerbrand. Gene flow offers the complete infrastructure from design, development, manufacturing, and logistics through to strategy, marketing, and content creation to drive revenue and profit.Genflow was set up in 2016 by entrepreneur Shan Hanif to help social media influencers develop their brands and drive revenue streams from their audiences. | $11M | Series A | Jan 20, 2021 |  |
| Moteefe | Moteefe is an e-commerce platform that allows anyone to sell customized merchandise through social media.Moteefe provides a unique end-to-end e-commerce platform designed for merchants of all sizes – from individual entrepreneurs to larger retailers – to turn their brand and creative designs into globally available merchandise in minutes.Thecompany was founded in 2014 by Lev, Mathijs, and Olivier while pursuing an MBA at INSEAD. | $11M | Series A | Sep 03, 2020 |  |

9 of 9 investments shown.

## Co-investors
- [BlackRock Private Equity Partners](https://shizune.co/investors/profile/blackrock-private-equity-partners) — VC Fund, 2 deals together
- [BACKED VC](https://shizune.co/investors/profile/backed-vc) — VC Fund, 1 deal together
- [CPT Capital](https://shizune.co/investors/profile/cpt-capital) — VC Fund, 1 deal together
- [Five Seasons Ventures](https://shizune.co/investors/profile/five-seasons-ventures) — VC Fund, 1 deal together
- [Force Over Mass Capital](https://shizune.co/investors/profile/force-over-mass-capital) — VC Fund, 1 deal together
- [Gresham House Ventures](https://shizune.co/investors/profile/gresham-house-ventures) — VC Fund, 1 deal together

## About Baird Capital

VC Fund · Milwaukee, United States

Baird Capital makes venture capital, growth equity, and private equity investments in strategically-targeted sectors around the world.The company values its creators who identify exceptional opportunities and partners with senior industry executives to build world-class companies. Its in-depth sector knowledge, deep relationships withentrepreneurial management teams, and global network of 60 investment and operating professionals in the United States, the United Kingdom, and Asia help ensure that the company consistently drives value in its portfolio companies.Baird Capital was founded on January 1, 1919 and is based in London, United Kingdom.

5 contacts available at Baird Capital.

| Name | Title | Profile |
| --- | --- | --- |
| Andrew Ferguson | Partner | https://shizune.co/investors/profile/andrew-ferguson-3 |
| Andy Tse | Partner | https://shizune.co/investors/profile/andy-tse |
| Benedict Rocchio | Partner | https://shizune.co/investors/profile/benedict-rocchio |
| Daina Spedding | Director in the Global Private Equity | https://shizune.co/investors/profile/daina-spedding |
| David Barrass | Operating Partner | https://shizune.co/investors/profile/david-barrass |

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## FAQ

### What does Daina Spedding invest in?

Daina Spedding invests primarily in E-Commerce, Manufacturing and Food and Beverage startups, most often at Series A and Venture - Series Unknown stage. Most of the 9 investments tracked by Shizune back companies in United Kingdom. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Daina Spedding last invest?

The most recent investment recorded for Daina Spedding closed in Sep 2025. Shizune tracks 9 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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