# CX Partners

> CX Partners is a VC fund in New Delhi backing Finance and Financial Services. See 25 investments, round sizes, portfolio and contact details. Updated Oct 2026.

- Type: VC Fund
- Location: New Delhi, India
- Total investments: 25
- Last investment: Apr 2024
- Lead investor: 52%
- Fund size: $26M
- Last fund: May 2018
- Last updated: Oct 2026
- LinkedIn: https://www.linkedin.com/company/cx-advisors
- Website: http://cxpartners.in

CX Partners is a VC fund in New Delhi focused on Finance and Financial Services. CX Partners operates as a private equity group specializing in making growth equity investments. Our strategy is to partner owners and managers of exceptional, innovative businesses and help them build further upon these strengths.

## Contacts

5 contacts available for CX Partners. Shizune tracks 2 team members at CX Partners. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/cx-partners?utm_source=investor_profile

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Finance | 4 | 16% |
| Financial Services | 4 | 16% |
| Restaurants | 3 | 12% |
| Manufacturing | 3 | 12% |
| FinTech | 2 | 8% |

46 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Private Equity | 12 | 48% |
| Post-IPO Equity | 4 | 16% |
| Series C | 2 | 8% |
| Series D | 2 | 8% |
| Series A | 1 | 4% |

7 stages tracked in total.

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Ajay Relan | Founder & Chairman | 6 | https://shizune.co/investors/profile/ajay-relan-c295 |
| Amit Bhatiani | Partner | 1 | https://shizune.co/investors/profile/amit-bhatiani |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| JJG Machining Group | JJG Machining Group manufactures and distributes automotive, industrial, and aerospace machining components. | $11.9M | Private Equity | Apr 15, 2024 | https://www.jjgmachining.com |
| JJG Machining Group | JJG Machining Group manufactures and distributes automotive, industrial, and aerospace machining components. | $12M | Series A | Apr 15, 2024 | https://www.jjgmachining.com |
| Sekhmet Pharmaventures | Sekhmet Pharmaventures continues to combine inorganic endeavors together with organic growth activities. |  | Private Equity | Jan 01, 2024 | https://sekhmetpharma.com |
| Indifi Technologies | Indifi Technologies is a digital lending platform that offers loans to those who have potential and intent.Indifi believes in helping small businesses grow by offering loans to those that have potential and intent. Such businesses have little or no access to financing from traditional institutions such as banks or lack either collateral or afinancial data trail to access a loan.Indifi is a technology platform that gathers and analyses data on businesses from various sources and draws insights to judge their creditworthiness and past and current performance in the context of the industry they are operating in. This differentiated approach helps find businesses that are low on risk and high on the promise, thus opening up possibilities for those who previously had no access to short- or long-term business funding.Indifi takes the relevant applications to multiple lenders, increasing the chances of securing a loan and giving lenders the choice to pick the ones they wish to back. | $35M | Series E | Jun 12, 2023 | http://www.indifi.com/ |
| BetterPlace | To provide every citizen the assurance for Safe Living through data analytics and application tools by applying a fusion of technology and the efforts of all our STAKEHOLDERS. | $41.1M | Series C | Dec 20, 2022 | https://betterplace.co.in |
| Indifi Technologies | Indifi Technologies is a digital lending platform that offers loans to those who have potential and intent.Indifi believes in helping small businesses grow by offering loans to those that have potential and intent. Such businesses have little or no access to financing from traditional institutions such as banks or lack either collateral or afinancial data trail to access a loan.Indifi is a technology platform that gathers and analyses data on businesses from various sources and draws insights to judge their creditworthiness and past and current performance in the context of the industry they are operating in. This differentiated approach helps find businesses that are low on risk and high on the promise, thus opening up possibilities for those who previously had no access to short- or long-term business funding.Indifi takes the relevant applications to multiple lenders, increasing the chances of securing a loan and giving lenders the choice to pick the ones they wish to back. | $18.8M | Series D | Nov 23, 2021 | http://www.indifi.com/ |
| Exotel | Exotel is the emerging market’s leading AI-powered cloud customer engagement platform. Incorporated in 2011, Exotel’s world-class cloud-based product suite powers 25 million calls daily simplifying customer engagement for over 6000 companies in India, SE Asia, the Middle East, and Africa. Today, some of the fastest-growing companies in the emergingmarkets (Ola, Swiggy, Flipkart, GoJek, Byju’s, Urban Company, HDFC Bank, Zomato, Oyo, etc.,), manage their customer engagement with Exotel’s omnichannel contact center (saas) and a suite of voice and messaging APIs over the cloud. | $35M | Series C | Sep 29, 2021 | https://exotel.com/ |
| BetterPlace | To provide every citizen the assurance for Safe Living through data analytics and application tools by applying a fusion of technology and the efforts of all our STAKEHOLDERS. | $24M | Series C | Sep 13, 2021 | https://betterplace.co.in |
| Ummeed Housing Finance | Ummeed Housing Finance is a housing finance company that provides home loans and loan against property to lower and middle income families. The company aims to help people with informal incomes, who have limited access to organized finance and who constitute significant portion of the Indian population.Ummeed Housing Finance's servicesinclude issuance of home loans and loan against property to improve operational efficiency and reduce turnaround time for customers, enabling low and middle income households to get access to affordable housing loans in an innovative and personalized manner. | $22.9M | Series D | Feb 27, 2020 | http://www.ummeedhfc.com |
| Dindigul Thalappakatti Hotels | Dindigul Thalappakatti Hotels is a restaurant food chain.The Thalappakatti Biriyani Hotel’s roots can be traced all the way back to 1957. Founded by Mr. Nagasamy Naidu under the name Anandha Vilas Biriyani Hotel in Dindigul. He always wore a turban called THALAPA(a traditional head dress), which over the years became synonymous with his brand andcooking styles, leading him to earn the nick name “Thalappakatti Naidu” which would eventually became the name of our brand and restaurants. | $36.6M | Private Equity | Oct 20, 2019 | https://thalappakatti.com/ |

10 of 25 investments shown.

## Co-investors
- [British International Investment](https://shizune.co/investors/profile/cdc-group) — VC Fund, 6 deals together
- [3one4 Capital](https://shizune.co/investors/profile/3one4) — VC Fund, 2 deals together
- [British International Investment](https://shizune.co/investors/profile/british-international-investment) — VC Fund, 2 deals together
- [Capria Ventures](https://shizune.co/investors/profile/capria-ventures) — VC Fund, 2 deals together
- [Elevar Equity](https://shizune.co/investors/profile/elevar-equity) — VC Fund, 2 deals together
- [Finnfund](https://shizune.co/investors/profile/finnfund) — VC Fund, 2 deals together

## Similar investors

### Similar stage
- [Business Growth Fund](https://shizune.co/investors/profile/business-growth-fund) — VC Fund
- [Maven Capital Partners](https://shizune.co/investors/profile/maven-capital-partners) — VC Fund
- [Foresight Group](https://shizune.co/investors/profile/foresight-group) — VC Fund

## FAQ

### What does CX Partners invest in?

CX Partners invests primarily in Finance, Financial Services and Restaurants startups, most often at Private Equity and Post-IPO Equity stage. Most of the 25 investments tracked by Shizune back companies in India. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### How do I contact CX Partners?

Public channels for CX Partners include LinkedIn and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at CX Partners?

The team at CX Partners includes Ajay Relan (Founder & Chairman) and Amit Bhatiani (Partner). The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Oct 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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