# CX Collective

> CX Collective is a VC fund in Austin backing E-Commerce and Retail. See 12 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: Austin, United States
- Total investments: 12
- Last investment: Jun 2021
- Lead investor: 0%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/cx-collective
- X (Twitter): https://twitter.com/CXCollectiveVC
- Website: https://cxcollective.co/

CX Collective is a VC fund in Austin focused on E-Commerce and Retail. CX Collective invests in consumer-leaning companies that are maniacally focused on customer experience. The company's strategy is to back early-stage companies who are obsessed with their customers, have an incredible brand experience, build a strong team culture, and deliver an over the top product and service.CX Collective was establishedin 2017 and is headquartered in Austin, Texas.

## Contacts

5 contacts available for CX Collective. Shizune tracks 1 team members at CX Collective. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/cx-collective?utm_source=investor_profile

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| E-Commerce | 5 | 42% |
| Retail | 2 | 17% |
| Cannabis | 2 | 17% |
| Food and Beverage | 2 | 17% |
| Information Technology | 2 | 17% |

32 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 5 | 42% |
| Series A | 4 | 33% |
| Series E | 1 | 8% |
| Funding Round | 1 | 8% |
| Convertible Note | 1 | 8% |

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Shanil Wazirali | Managing Partner | 1 | — |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| BookClub | BookClub fosters deep connections between readers and authors, creating space for meaningful conversations through exclusive video content and live-audio discussions. | $20M | Series A | Jun 15, 2021 |  |
| Malomo | Malomo is an information technology company that specializes in the fields of E-commerce, SaaS, and the internet. It helps eCommerce brands generate revenue, loyalty, and engagement by turning their shipment tracking experience into a marketing channel. It was founded in 2018 and headquartered in Indianapolis, Indiana. | $5M | Seed | Apr 07, 2021 |  |
| 12/12 Ventures | 12/12 Ventures is a venture capital firm that focuses on investing in the cannabis industry. Co-Founded by Parker Berling and Matt Barron in 2020, 12/12 Ventures is headquartered in Sausalito, California, United States. |  |  | Dec 01, 2020 |  |
| MakeSpace | MakeSpace aims to make storage convenient and consumer-friendly, creating a tech-enabled storage experience. Customers pay only for the space they need, and schedule pickups, drop-offs, and other services through an app and digital photo inventory. The company is now available in 31 markets across North America. | $45M | Series E | May 21, 2020 |  |
| PartySlate | PartySlate is a website that inspires people planning events and connects them with the leading event professionals and venues across the country and the world. All memorable celebrations start on PartySlate. | $5.5M | Series A | Feb 11, 2020 |  |
| Haus | Haus specializes in the manufacturing and distillation of wine and spirits. Haus is taking on the American liquor industry, which hasn’t changed since prohibition. Through products made with only natural ingredients, new approaches to distribution, and transparent processes. | $4.5M | Seed | Jan 30, 2020 |  |
| Locale | Locale is a fast-growing lifestyle hospitality company that designs and operates high-quality accommodations for the intentional traveler. The company was founded in 2016. | $11M | Series A | Jan 13, 2020 |  |
| Legalpad | Legalpad makes work visa applications faster, easier, and better for startups by pairing smart software with human support. Legalpad solves the work visa problem for startups and helps people to pursue employment across borders, beginning with startups. Legalpad was founded by Sara Itucas. | $10M | Series A | Jan 08, 2020 |  |
| Elliot | Elliot is the only commerce platform where merchants from all 200+ countries can sell, ship, and get paid out. | $2M | Convertible Note | Jan 01, 2020 |  |
| Jinx | Jinx is a dog wellness brand that primarily sells dog foods online. It delivers optimal nutritional health dogs need to eat a high-quality protein medley from both animal and plant sources in the right proportions. Jinx online shop provides nutrition options with purposeful ingredients that they can recognize.The company was founded in 2019 witha mission to build a community of like-minded dog parents that take pride in how they care and connect with their fur babies. | $5.6M | Seed | Nov 19, 2019 |  |

10 of 12 investments shown.

## Co-investors
- [High Alpha](https://shizune.co/investors/profile/high-alpha-llc) — VC Fund, 4 deals together
- [Amplo](https://shizune.co/investors/profile/amplo) — VC Fund, 2 deals together
- [Brand Foundry Ventures](https://shizune.co/investors/profile/brand-foundry-ventures) — VC Fund, 2 deals together
- [Color Capital](https://shizune.co/investors/profile/color) — VC Fund, 2 deals together
- [Hyde Park Venture Partners](https://shizune.co/investors/profile/hyde-park-venture-partners) — VC Fund, 2 deals together
- [Maveron](https://shizune.co/investors/profile/maveron) — VC Fund, 2 deals together

## Similar investors

### Similar stage
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund
- [Right Side Capital Management](https://shizune.co/investors/profile/right-side-capital-management) — VC Fund

## FAQ

### What does CX Collective invest in?

CX Collective invests primarily in E-Commerce, Retail and Cannabis startups, most often at Seed and Series A stage. Most of the 12 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### How do I contact CX Collective?

Public channels for CX Collective include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at CX Collective?

The team at CX Collective includes Shanil Wazirali (Managing Partner). The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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