# Cross Creek

> Cross Creek is a VC fund in Salt Lake City backing Software and SaaS. See 84 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: Salt Lake City, United States
- Total investments: 84
- Last investment: Sep 2025
- Lead investor: 7%
- Fund size: $61M
- Last fund: Apr 2023
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/cross-creek-advisors-llc
- Website: https://www.crosscreek.vc/

Cross Creek is a VC fund in Salt Lake City focused on Software and SaaS. Cross Creek seeks to invest in later stage companies through its direct and fund investment strategy.

## Contacts

5 contacts available for Cross Creek. Shizune tracks 7 team members at Cross Creek. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/cross-creek-capital?utm_source=investor_profile

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Software | 27 | 32% |
| SaaS | 16 | 19% |
| Enterprise Software | 13 | 15% |
| Analytics | 11 | 13% |
| Health Care | 10 | 12% |

128 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Series C | 21 | 25% |
| Series E | 21 | 25% |
| Series D | 13 | 15% |
| Series B | 9 | 11% |
| Funding Round | 5 | 6% |

10 stages tracked in total.

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United States | 65 | 77% |
| Israel | 2 | 2% |
| South Korea | 1 | 1% |

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Barbara Reininger | Director of Finance & Operations | 0 | https://shizune.co/investors/profile/barbara-reininger |
| Karey Barker | Founder and Managing Director | 0 | https://shizune.co/investors/profile/karey-barker |
| Peter Jarman | Managing Director | 1 | https://shizune.co/investors/profile/peter-jarman |
| Tyler Christenson | Managing Director | 1 | https://shizune.co/investors/profile/tyler-christensen |
| Bill Park | Principal | 0 | https://shizune.co/investors/profile/bill-park |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| WeTravel | WeTravel is an online payment platform that offers organizers with pre-departure tools to collect funds and organize logistics.Travel companies create elegant booking pages in minutes to collect deposits, set automatic payment plans, and manage financials securely from all over the world.Its platform has been used for a wide variety of trips,such as yoga retreats, student trips, bachelorette trips, dance trips, company retreats or sports team travel. Its website allows organizers to create a beautiful website for their trip in minutes. Organizers can collect deposits directly on the Wetravel platform and then easily transfer the funds to their account or directly to a travel agent or airline (even internationally, at much better exchange rates than banks. | $92M | Series C | Sep 24, 2025 |  |
| Sardine | Sardine specializes in providing risk management solutions primarily for the financial services sector. They focus on using artificial intelligence and machine learning to help enterprises manage risks associated with fraud, credit, and compliance. The company aims to serve businesses in the digital economy by offering tools and services thatenhance operational efficiency and ensure regulatory compliance. | $70M | Series C | Feb 11, 2025 |  |
| Safely You | SafelyYou is the artificial intelligence-enabled fall detection and prevention for dementia care. | $43M | Series C | Jan 28, 2025 |  |
| Cortex | Cortex is the Engineering Operations Platform that enables organizations to continuously improve their operational maturity and reduce developer friction. With centralized visibility, clear ownership, automated Scorecards, and golden paths, we help engineering organizations operate as one. Our customers – from startups to Fortune 100 enterprises– create a culture of engineering excellence, reducing incidents by 30% and improving MTTR by 50%, all while making it easier for developers to focus on building. | $60M | Series C | Sep 04, 2024 |  |
| Level AI | Level AI is redefining how the modern customer contact center works. Leveraging conversational intelligence to provide real-time insights, empowers agents to provide the kind of help customers want at the moment they need it with the utmost efficiency. Level AI is backed by leading investors including Battery Ventures, ENIAC, and Village Global.The company is based in Mountain View, California. | $39.4M | Series C | Jul 23, 2024 |  |
| Novidea | Novidea is the creator of a born-in-the-cloud, data-driven insurance platform that enables brokers, agents, and MGAs to modernize and manage the customer insurance journey end-to-end and drive growth across the entire insurance distribution lifecycle. The Novidea platform, built to leverage the power of Salesforce’s Big Technology, provides acomplete ecosystem spanning every aspect of an insurance business. The platform’s technology provides a 360-degree view of the customer and all stakeholders, enabling full integration between customer-facing policy transactions and the middle and back office. Brokers, agencies, and MGAs extract more value from their customer and policy data with actionable intelligence from any device, anywhere. Novidea turns data into insight at the point of need, enabling better-informed decisions and delivering greater customer value through products and services tailored to individual needs. Novidea supports more than 100 customers, including agents, brokers, MGAs, and the London market across 22 countries. | $30M | Series C | Apr 09, 2024 |  |
| Carrum Health | Healthcare is unreasonably complex and costly. At Carrum Health, they’re applying a common sense approach to simplify the payment model and produce greater value for employers and their employees. They do so by directly connecting progressive self-insured employers to top-quality regional healthcare providers through the industry’s firstcomprehensive bundled payment solution. Their innovative platform reimagines how care is paid for and delivered, improving the value of health benefits for employers and their members. | $45M | Series B | May 30, 2023 |  |
| Novidea | Novidea is the creator of a born-in-the-cloud, data-driven insurance platform that enables brokers, agents, and MGAs to modernize and manage the customer insurance journey end-to-end and drive growth across the entire insurance distribution lifecycle. The Novidea platform, built to leverage the power of Salesforce’s Big Technology, provides acomplete ecosystem spanning every aspect of an insurance business. The platform’s technology provides a 360-degree view of the customer and all stakeholders, enabling full integration between customer-facing policy transactions and the middle and back office. Brokers, agencies, and MGAs extract more value from their customer and policy data with actionable intelligence from any device, anywhere. Novidea turns data into insight at the point of need, enabling better-informed decisions and delivering greater customer value through products and services tailored to individual needs. Novidea supports more than 100 customers, including agents, brokers, MGAs, and the London market across 22 countries. | $50M | Series C | May 03, 2023 |  |
| Fictiv | Fictiv is the operating system (OS) for custom manufacturing that makes it faster, easier, and more efficient to source and supply mechanical parts. Their platform helps to source custom mechanical components and offers various manufacturing services, including 3D printing, CNC machining, and injection molding. They connect businesses with a globalnetwork of manufacturing partners to streamline the process of sourcing and producing parts, aiming to accelerate time to market and reduce costs. | $100M | Series E | May 05, 2022 |  |
| Gusto | Gusto develops web-based payroll solution for small- and medium-sized businesses. It operates an online platform that provides payroll, benefits, human resources, and integration services for employers and employees in the United States.Gusto offers health benefits and workers’ compensation benefits that include medical insurance, commuterbenefits, and 401(k) contributions as well as workers’ compensation insurance plans, time tracking, and integration services, and access to employees for processing payroll from web-enabled devices such as smartphones and tablets. It also provides access to employees and contractors to browse their previous pay stubs, review their payroll forms, verify their personal details, and statistics about their pay, tax payments and federal forms filing services, and security and support services.Gusto serves startups, coffee shops, doctors, creative agencies, lawyers, and boutiques. Edward Kim, Joshua Reeves, and Tomer London founded ZenPayRoll in 2011 that became Gusto, with its headquarters in San Francisco in California with an additional office in Denver in Colorado. | $175M | Series E | Aug 10, 2021 |  |

10 of 84 investments shown.

## Co-investors
- [Meritech Capital Partners](https://shizune.co/investors/profile/meritech-capital-partners) — VC Fund, 11 deals together
- [Greenspring Associates](https://shizune.co/investors/profile/greenspring-associates) — VC Fund, 10 deals together
- [Battery Ventures](https://shizune.co/investors/profile/battery-ventures) — VC Fund, 8 deals together
- [QuestMark Partners](https://shizune.co/investors/profile/questmark) — VC Fund, 8 deals together
- [Bessemer Venture Partners](https://shizune.co/investors/profile/bessemer-venture-partners) — VC Fund, 7 deals together
- [New Enterprise Associates](https://shizune.co/investors/profile/new-enterprise-associates) — VC Fund, 7 deals together

## Similar investors

### Similar stage
- [Sequoia Capital](https://shizune.co/investors/profile/sequoia-capital) — VC Fund
- [New Enterprise Associates](https://shizune.co/investors/profile/new-enterprise-associates) — VC Fund
- [Bessemer Venture Partners](https://shizune.co/investors/profile/bessemer-venture-partners) — VC Fund

## FAQ

### What does Cross Creek invest in?

Cross Creek invests primarily in Software, SaaS and Enterprise Software startups, most often at Series C and Series E stage. Most of the 84 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### How do I contact Cross Creek?

Public channels for Cross Creek include LinkedIn and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at Cross Creek?

The team at Cross Creek includes Barbara Reininger (Director of Finance & Operations), Karey Barker (Founder and Managing Director) and Peter Jarman (Managing Director), among 7 team members tracked by Shizune. The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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