# Consumer Ventures

> Consumer Ventures is a VC fund in Chicago backing Consumer Goods and Beauty. See 6 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: Chicago, United States
- Total investments: 6
- Last investment: Sep 2022
- Lead investor: 17%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/consumerventures
- X (Twitter): https://twitter.com/ConsumerVenture/
- Website: http://consumer.vc/
- Facebook: https://www.facebook.com/ConsumerVentures/

Consumer Ventures is a venture capital and advisory firm based in Chicago focused on building great consumer brands and companies.

## Contacts

5 contacts available for Consumer Ventures. Shizune tracks 1 team members at Consumer Ventures. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/consumer-ventures?utm_source=investor_profile

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Consumer Goods | 3 | 50% |
| Beauty | 2 | 33% |
| E-Commerce | 2 | 33% |
| Retail | 1 | 17% |
| Apparel | 1 | 17% |

13 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 3 | 50% |
| Series A | 1 | 17% |
| Convertible Note | 1 | 17% |
| Venture - Series Unknown | 1 | 17% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United States | 5 | 83% |
| Canada | 1 | 17% |

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Jason Starr | Founder, Managing Director | 1 | https://shizune.co/investors/profile/jason-starr-a43d |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Aura Bora | Aura Bora is a maker of craft sparkling water that features herbs, fruits, and flowers. Instead of artificial, uninspired fruit flavors, Aura Bora uses plant-based ingredients. | $10M | Series A | Sep 21, 2022 |  |
| alder | alder apparel is an e-commerce, direct to consumer line of outdoor apparel designed for women. alder’s core differentiators are inclusive sizing (XS - 4X, double the size range of typical outdoor and athletic apparel brands) and female focused design, sustainable and ethical production and a playful brand that starkly contrasts theperformance-driven, hard-core athletic brands that currently dominate the outdoor space. | $2M | Seed | Jun 15, 2022 |  |
| Adgile Media Group | Adgile Media Group is the nation’s leading tech-enabled, data-driven out-of-home media company | $5M | Seed | May 19, 2022 |  |
| Pacha Soap | Pacha Soap promotes health and well-being by providing all-natural soaps and bath products. the company was founded in 2013 and is based in Hastings, Nebraska. |  | Convertible Note | Jun 23, 2021 |  |
| Young King Hair Care | Young King Hair Care is a Georgia-based natural hair care brand that redefine young male grooming by encouraging boys with textured hair to celebrate and love their crown. Our initial offering includes 3 products intentionally created with boys in mind: a leave-in conditioner, an essential oils blend and a curling cream. |  | Seed | Apr 01, 2021 |  |
| ICONIC Protein | ICONIC is committed to using clean-label, premium ingredients that not only taste great but also are good for you. ICONIC is 100% all natural with no artificial ingredients or chemicals. Their protein is grass-fed, and all of their flavors are made with ingredients you can pronounce and understand. |  | Venture - Series Unknown | Apr 23, 2020 |  |

6 of 6 investments shown.

## Co-investors
- [CompanyFirst](https://shizune.co/investors/profile/companyfirst) — VC Fund, 2 deals together
- [Seaside Ventures](https://shizune.co/investors/profile/seaside-ventures) — VC Fund, 2 deals together
- [500 Global](https://shizune.co/investors/profile/500-startups) — VC Fund, 1 deal together
- [Advantage Capital](https://shizune.co/investors/profile/advantage-capital-partners) — VC Fund, 1 deal together
- [Amity Supply](https://shizune.co/investors/profile/amity-supply) — VC Fund, 1 deal together
- [Backbone Angels](https://shizune.co/investors/profile/backbone-angels) — VC Fund, 1 deal together

## Similar investors

### Similar industry
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [Forerunner](https://shizune.co/investors/profile/forerunner-ventures) — VC Fund
- [Right Side Capital Management](https://shizune.co/investors/profile/right-side-capital-management) — VC Fund

### Similar stage
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund
- [Right Side Capital Management](https://shizune.co/investors/profile/right-side-capital-management) — VC Fund

### Similar country
- [BDC Venture Capital](https://shizune.co/investors/profile/bdc-venture-capital) — VC Fund
- [Real Ventures](https://shizune.co/investors/profile/real-ventures) — VC Fund
- [Anges Quebec](https://shizune.co/investors/profile/anges-quebec) — VC Fund

## Featured in investor lists
- [Fashion VC Funds in Canada](https://shizune.co/investors/fashion-vc-funds-canada)
- [Fashion Investors in Canada](https://shizune.co/investors/fashion-investors-canada)

## FAQ

### What does Consumer Ventures invest in?

Consumer Ventures invests primarily in Consumer Goods, Beauty and E-Commerce startups, most often at Seed and Series A stage. Most of the 6 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### How do I contact Consumer Ventures?

Public channels for Consumer Ventures include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at Consumer Ventures?

The team at Consumer Ventures includes Jason Starr (Founder, Managing Director). The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

# About Shizune
Shizune.co is an investor database. Core features:
- 48,091 startup investors (angels, VCs, accelerators, and others)
- Email, phone, LinkedIn (for intros), socials, and other contact data
- Updated daily from public funding news
- CSV and Excel export

The User can access the full database FOR FREE after signing up: shizune.co