# Consumer Technology Association

> Consumer Technology Association is a VC fund backing Retail. See 3 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: Arlington, United States
- Total investments: 3
- Last investment: Jan 2025
- Lead investor: 33%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/consumer-electronics-association
- X (Twitter): https://twitter.com/ctatech
- Website: https://www.cta.tech/
- Facebook: https://www.facebook.com/ConsumerTechnologyAssociation

Consumer Technology Association is a VC fund in Arlington focused on Retail and Market Research. As a catalyst to the dynamic technology industry, the Consumer Technology Association (CTA)™ accelerates growth and progress for the fast-paced economy. With leading market research, CTA educates members, and by establishing standards, CTA shapes the industry at large.

## Contacts

5 contacts available for Consumer Technology Association. Shizune tracks 9 team members at Consumer Technology Association. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/consumer-technology-association?utm_source=investor_profile

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Retail | 1 | 33% |
| Market Research | 1 | 33% |
| Consumer Electronics | 1 | 33% |

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Grant | 1 | 33% |
| Series A | 1 | 33% |

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Chris Eschbach | Vice-Chair, Health Fitness and Wellness Technology Standards Committee (R11) | 0 | https://shizune.co/investors/profile/chris-eschbach |
| Daniel Pidgeon | Executive Board | 0 | https://shizune.co/investors/profile/daniel-pidgeon |
| Elnaz Sarraf | Board Member & Small Business Council | 0 | https://shizune.co/investors/profile/elnaz-sarraf |
| Gary Shapiro | President & CEO | 0 | https://shizune.co/investors/profile/gary-shapiro |
| LaTonya J. Pegues | Metaverse Working Group Committee | 0 | https://shizune.co/investors/profile/latonya-j-pegues |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| ImpactNV | ImpactNV is a non-profit organization that identifies and prioritizes pressing challenges, conducts research, and proposes creative, flexible, and innovative solutions through facilitated discussions and the sharing of best practices, before convening, collaborating, raising awareness, and making compelling arguments that drive positive, long-term,systemic change. | $45K | Grant | Jan 07, 2025 |  |
| CE Interactive | Wirewize is a product of CE Interactive, a New York-based software and services company that has developed the definitive platform to help users manage, support, improve and simplify their consumer electronics experience. CEI represents the next generation of support services, and provides its solutions to consumer electronics retailers,manufacturers, service providers and consumers.CEI's unique information delivery technologies provide cross-brand model specific support solutions at all critical customer touch points; on the retail floor, through a call center help desk, through a service or installation event, and by the customer directly over the web. | $500K | Series A | Feb 01, 2008 |  |
| CE Interactive | Wirewize is a product of CE Interactive, a New York-based software and services company that has developed the definitive platform to help users manage, support, improve and simplify their consumer electronics experience. CEI represents the next generation of support services, and provides its solutions to consumer electronics retailers,manufacturers, service providers and consumers.CEI's unique information delivery technologies provide cross-brand model specific support solutions at all critical customer touch points; on the retail floor, through a call center help desk, through a service or installation event, and by the customer directly over the web. | $1.5M | Series A | Jan 01, 2007 |  |

3 of 3 investments shown.

## Co-investors
- [New York Angels](https://shizune.co/investors/profile/new-york-angels) — VC Fund, 2 deals together
- [First Round Capital](https://shizune.co/investors/profile/first-round-capital) — VC Fund, 1 deal together
- [Rose Tech Ventures](https://shizune.co/investors/profile/rose-tech-ventures) — VC Fund, 1 deal together

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- [Scottish Enterprise](https://shizune.co/investors/profile/scottish-enterprise) — VC Fund
- [Foundation for Innovation and Technology (FIT)](https://shizune.co/investors/profile/foundation-pour-l-innovation-technologique) — VC Fund
- [Business Finland](https://shizune.co/investors/profile/tekes) — VC Fund

## FAQ

### What does Consumer Technology Association invest in?

Consumer Technology Association invests primarily in Retail, Market Research and Consumer Electronics startups, most often at Grant and Series A stage. Most of the 3 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### How do I contact Consumer Technology Association?

Public channels for Consumer Technology Association include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at Consumer Technology Association?

The team at Consumer Technology Association includes Chris Eschbach (Vice-Chair, Health Fitness and Wellness Technology Standards Committee (R11)), Daniel Pidgeon (Executive Board) and Elnaz Sarraf (Board Member & Small Business Council), among 9 team members tracked by Shizune. The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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