# Comcast NBCUniversal SportsTech

> Comcast NBCUniversal SportsTech is a VC fund in Atlanta backing Sports and Software. See 49 investments, check sizes, portfolio. Updated Aug 2026.

- Type: VC Fund
- Location: Atlanta, United States
- Total investments: 49
- Last investment: Feb 2025
- Lead investor: 69%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/showcase/sports-tech-accelerator/
- X (Twitter): https://twitter.com/comcastsport
- Website: https://www.comcastsportstech.com/
- Facebook: https://www.facebook.com/comcastsportstech/

Comcast NBCUniversal SportsTech is a 12-week accelerator program designed to bring sports tech companies to pilots and commercial deals.It provides sports tech startups with the resources and relationships to succeed by giving them access to an unrivaled combination of advisors and a custom sports tech curriculum shaped by industry experts.SportsTech will feature an unprecedented partnership of three of Comcast NBCUniversal’s sports brands – NBC Sports, Sky Sports, and Golf Channel – alongside NASCAR and two US Olympic sports organizations: US Ski and Snowboard and USA Swimming.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Sports | 20 | 41% |
| Software | 14 | 29% |
| Artificial Intelligence | 8 | 16% |
| SaaS | 7 | 14% |
| Analytics | 7 | 14% |

105 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 20 | 41% |
| Venture - Series Unknown | 15 | 31% |
| Pre-Seed | 11 | 22% |
| Funding Round | 1 | 2% |
| Private Equity | 1 | 2% |

6 stages tracked in total.

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United States | 28 | 57% |
| Canada | 8 | 16% |
| United Kingdom | 4 | 8% |
| Australia | 2 | 4% |
| Switzerland | 2 | 4% |

10 countries tracked in total.

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Transmit.Live | For new-age digital networks and content owners that want to create the new standard of ad supported streaming experiences, Transmit provides a transformative cross screen video publishing & monetization solution. Our technology enables media operators to create new inventory supply through innovative in-content ad experiences that sustainviewer attention across all owned & distributed OTT channels, while establishing a more meaningful connection between brands and viewers. | $50K | Venture - Series Unknown | Feb 25, 2025 |  |
| Satisfi Labs | Satisfi Labs provide digital workforces in industries, AI assistants are an essential staffing solution to help brands meet their growing customer needs. |  |  | Feb 25, 2025 |  |
| PAM | Pam Wayfindingis a cloud-based smart navigation platform designed to simplify wayfinding. The company's platform offers powerful customer experiences, seamlessly connecting visitors with events and brands in real-time, enabling users to get a personalized journey using suitable routing, transport, and parking to create a more pleasurable,productive, and profitable precinct. | $50K | Seed | Feb 25, 2025 |  |
| LiveLike | LiveLike is a next-gen OTT sports technology company delivering the live sports experience to fans on any platform solving the linear live sports streaming paradigm. The company's white-label platform integrates the latest innovations in VR, AR, and MR to revolutionize sports viewing around the world. It also allows broadcasters to streamregular or interactive content to their end-users under their own brand on mobile and VR.LiveLike key clients and events include Fox Sports VR, French Open, UEFA Champions League, Manchester City, BT, France Television, Sky Germany, NASCAR, Super Bowl LI, Huawei, and many more.LiveLike reinvents the user experience around four pillars: social, interactivity, content, and immersive. | $50K | Venture - Series Unknown | Feb 25, 2025 |  |
| OZ Sports | OZ Sports is a smart stadium that enables high-end broadcasts, which also offers seamless gimbal movement and crystal-clear optics with AI. |  | Venture - Series Unknown | Feb 25, 2025 |  |
| Orreco | Orreco Their mission is to deliver a cutting edge biomarker program to optimise player performance, recovery and welfare. A tailored biomarker program can optimise player health and welfare and use sports science resources to target key or “at risk” players which will lead to increased player availability. Tailoring of recovery and playermanagement strategies to individuals’ own biomarker profiles backs up decision making processes with data giving your team an informed recovery strategy. | $50K | Venture - Series Unknown | Feb 25, 2025 |  |
| Diddo | Diddo empower a paradigm shift and open up new revenue streams for social commerce. | $50K | Seed | Feb 25, 2025 |  |
| OZ, US | A leading tech company energizing live events and bringing communities together through out of this world experiences. | $50K | Seed | Feb 25, 2025 |  |
| Ekkobar | Ekkobar has achieved its mission of cracking the social media code. Using proprietary cutting-edge predictive and conversational AI technologies, Ekkobar’s solutions take advantage of the largest data set in the world to provide ROI-based answers to sports leagues, teams, agents, and others in the industry. There are two sets of products, riskand actionable insights. On the risk side, there is a risk assessment solution that is essentially a social media background check using our 20-point AI technology. Then there is the risk monitoring solution that keeps an eye on social media, 24/7, to look for issues that may arise and if so, alerts the appropriate people. On the other side, our conversational and stance insights solutions helps brands understand the conversation at a deep level. | $50K | Seed | Feb 25, 2025 |  |
| CAMB.AI | Camb.ai is an Artificial Intelligence platform built for content localization. Our proprietary AI models help media companies cross language barriers by offering contextual translation and incredibly lifelike voice cloning in over 80 languages. Think of us as your content's passport to a global audience. | $15.3M | Seed | Jan 16, 2025 |  |

10 of 49 investments shown.

## Co-investors
- 5Point Ventures — VC Fund, 1 deal together
- [Accelerate Ventures](https://shizune.co/investors/profile/accelerate-ventures-d487) — VC Fund, 1 deal together
- Bethnal Green Ventures — VC Fund, 1 deal together
- Bigfoot Capital — VC Fund, 1 deal together
- Boomtown Accelerators — VC Fund, 1 deal together
- [Collab Capital](https://shizune.co/investors/profile/collab-capital) — VC Fund, 1 deal together

## Similar investors

### Similar stage
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund
- [Right Side Capital Management](https://shizune.co/investors/profile/right-side-capital-management) — VC Fund

## FAQ

### What does Comcast NBCUniversal SportsTech invest in?

Comcast NBCUniversal SportsTech invests primarily in Sports, Software and Artificial Intelligence startups, most often at Seed and Venture - Series Unknown stage. Most of the 49 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Comcast NBCUniversal SportsTech last invest?

The most recent investment recorded for Comcast NBCUniversal SportsTech closed in Feb 2025. Shizune tracks 49 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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