# Color Capital

> Color Capital is a VC fund backing E-Commerce and Food and Beverage. See 29 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: Portland, United States
- Total investments: 29
- Last investment: Jul 2022
- Lead investor: 14%
- Last fund: Nov 2018
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/18681772
- X (Twitter): https://twitter.com/colorinvests
- Website: https://color.capital
- Facebook: https://www.facebook.com/colorinvests/

Color Capital is an early-stage consumer fund participating primarily in early and seed-stage financing of consumer-facing companies. It specializes in the fields of financial services, venture capital, and private equity. It was founded in 2018 and headquartered in Portland, Oregon.

## Contacts

5 contacts available for Color Capital. Shizune tracks 2 team members at Color Capital. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/color?utm_source=investor_profile

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $3.5M–$9.7M |
| Series A | $3.5M–$5M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| E-Commerce | 7 | 24% |
| Food and Beverage | 5 | 17% |
| Retail | 4 | 14% |
| Consumer Goods | 4 | 14% |
| FinTech | 3 | 10% |

42 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 13 | 45% |
| Pre-Seed | 4 | 14% |
| Series A | 3 | 10% |
| Funding Round | 2 | 7% |
| Private Equity | 1 | 3% |

6 stages tracked in total.

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Chris Cantino | Co-Founder | 18 | https://shizune.co/investors/profile/chris-cantino |
| Jaime Schmidt | Partner | 10 | https://shizune.co/investors/profile/jaime-schmidt |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Arkive | Arkive is building the people’s museum: a collection of art and culture curated by a global community of members and displayed around the world. | $9.7M | Seed | Jul 13, 2022 |  |
| Bubble Goods | BUBBLE is an online marketplace where users can find the very best of health food | $1.4M | Pre-Seed | May 01, 2022 |  |
| MicroAcquire | MicroAcquire is a startup acquisition marketplace that helps startups find buyers and get acquired. Their goal is to help 1,000+ entrepreneurs get acquired without fees and commissions and headaches. MicroAcquire was established in 2020 and is based in San Francisco, CA. | $6.3M | Seed | Jul 06, 2021 |  |
| Acquire.com | Acquire.com (formerly MicroAcquire) is the world's largest startup acquisition marketplace that helps startups and online businesses find buyers and get acquired. Their goal is to help all entrepreneurs get acquired without fees and commissions or headaches.Acquire.com (formerly MicroAcquire) was established in 2020 and is based in SanFrancisco, CA. | $6.3M | Seed | Jul 06, 2021 |  |
| Seed Health | Seed Health is a microbial company that specializes in therapeutics, consumer health innovations, and environmental solutions. The company focuses on breakthrough discoveries in microbial sciences across a pipeline of novel therapeutics. It was founded by Ara Katz and Raja Dhir in 2017 and is headquartered in Venice, California. |  | Seed | May 01, 2021 |  |
| Alloy Automation | Alloy is a no-code tool for creating automated workflows. It is a YC-backed e-commerce automation platform to help in reclaiming time and focus on growth. It was founded in 2019 and is based in San Francisco, California. | $5M | Seed | Feb 02, 2021 |  |
| Kinter.ai | Kinter empowers leading organizations to supplement their workforce with AI Accountants that execute the accounting close. Trusted by global leaders including Amazon, Mastercard, and UPS, Kinter is backed by a16z, Bain Capital Ventures, Y Combinator and dozens of career operators and founders. Learn more at kinter.ai | $5M | Seed | Feb 02, 2021 |  |
| Kinter.ai | Kinter empowers leading organizations to supplement their workforce with AI Accountants that execute the accounting close. Trusted by global leaders including Amazon, Mastercard, and UPS, Kinter is backed by a16z, Bain Capital Ventures, Y Combinator and dozens of career operators and founders. Learn more at kinter.ai | $5M | Seed | Feb 02, 2021 |  |
| Hero Cosmetics | Hero Cosmetics is creating solutions for those times they have a pimple emergency. Their broader vision is to create products that can be their hero when their skin is in a pinch. |  | Private Equity | Jan 11, 2021 |  |
| Hero Cosmetics | Hero Cosmetics is creating solutions for those times they have a pimple emergency. Their broader vision is to create products that can be their hero when their skin is in a pinch. |  | Private Equity | Jan 11, 2021 |  |

10 of 29 investments shown.

## Co-investors
- [Interlace Ventures](https://shizune.co/investors/profile/interlace-ventures) — VC Fund, 4 deals together
- [Bain Capital Ventures](https://shizune.co/investors/profile/bain-capital-ventures) — VC Fund, 3 deals together
- [BoxGroup](https://shizune.co/investors/profile/boxgroup) — VC Fund, 3 deals together
- [Brand Foundry Ventures](https://shizune.co/investors/profile/brand-foundry-ventures) — VC Fund, 3 deals together
- [Y Combinator](https://shizune.co/investors/profile/y-combinator) — VC Fund, 3 deals together
- [Aria Growth Partners](https://shizune.co/investors/profile/aria-growth-partners) — VC Fund, 2 deals together

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## FAQ

### What does Color Capital invest in?

Color Capital invests primarily in E-Commerce, Food and Beverage and Retail startups, most often at Seed and Pre-Seed stage. Most of the 29 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Color Capital's check size?

Color Capital typically joins rounds of $3.5M–$9.7M at Seed and $3.5M–$5M at Series A. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Color Capital participates in.

### How do I contact Color Capital?

Public channels for Color Capital include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at Color Capital?

The team at Color Capital includes Chris Cantino (Co-Founder) and Jaime Schmidt (Partner). The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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