# Chris Spira

> Chris Spira is a startup investor at True. (London). See 0 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [True.](https://shizune.co/investors/profile/trueglobal)
- Location: London, United Kingdom
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/chris-spira-5a10508/

Chris Spira is a startup investor at True. in London. Chris is an experienced strategist and operator, who advises branded business on growth and turnaround situations in the premium/luxury consumer goods space. He has been a CEO, board member and independent consultant to 70+ businesses, particularly fast-growing, creatively-driven businesses, working mostly with founders and business owners.

## About True.

VC Fund · London, United Kingdom

True invests in consumer businesses that are changing the way people live through its funds dedicated to investing in innovators and those who are reimagining their industries. Investing up to £100 million, through its private equity fund — is only one part of what True does for its partners. True is a value-add investor that nurtures brandssupporting them with everything from access to emerging technologies, to extraordinary collaboration opportunities from across True's community. True also invests between £100k and £5m in digital-first, breakout brands that represent the future of consumer behaviour when they’re at pre-seed to Series A stage. We also invest in the retail and consumer technologies which will enable consumer progress — and disrupt the way business has been done to date.

5 contacts available at True..

| Name | Title | Profile |
| --- | --- | --- |
| Chris Spira | Operating Partner | https://shizune.co/investors/profile/chris-spira |
| James Wain | Senior Investment Associate | https://shizune.co/investors/profile/james-wain |
| Liam Buswell | Director | https://shizune.co/investors/profile/liam-buswell |
| Matthew Truman | CEO and Co-Founder | https://shizune.co/investors/profile/matt-truman |
| Mike Tattersall | Chief Commercial Officer | https://shizune.co/investors/profile/mike-tattersall |

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