# Chris Roberts

> Chris Roberts is a Series A investor at L Catterton (Tucson) backing Retail and Nutrition. See 5 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [L Catterton](https://shizune.co/investors/profile/lcatterton)
- Location: Tucson, United States
- Total investments: 5
- Last investment: Mar 2026
- Lead investor: 100%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/ctroberts

Chris Roberts is a Series A investor at L Catterton in Tucson focused on Retail and Nutrition. Mr. Roberts is a Partner at Catterton Partners. Prior to joining Catterton, he was the Chief Operating Officer at Laudi Vidni, a custom accessories brand. Mr. Roberts also worked at JH Partners, a middle-market private equity firm focused on growth equity investments in branded consumer companies. While with JH Partners, he served in anoperational role at Jurlique, an Australia-based natural skin care brand. Mr. Roberts started his career in the Leveraged Finance and Growth Capital Group at UBS Investment Bank.Mr. Roberts earned a B.S. with distinction in Industrial Engineering from Stanford University and an M.B.A. from the Kellogg School of Management at Northwestern University.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Retail | 2 | 40% |
| Nutrition | 2 | 40% |
| E-Commerce | 2 | 40% |
| Consumer Goods | 2 | 40% |
| Dietary Supplements | 2 | 40% |

9 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Series A | 3 | 60% |
| Series C | 1 | 20% |
| Private Equity | 1 | 20% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Mars Men | Mars Men is a natural, drug-free and science-backed supplement designed to support male testosterone, energy, strength, and overall vitality | $27.5M | Series A | Mar 30, 2026 |  |
| Hungryroot | Hungryroot is your personal grocer, powered by AI and the belief that food deeply impacts your daily life. You tell us a little about yourself, and we use proprietary predictive technology to deliver groceries and recipes that best suit your individual needs and goals. We also assist with meal planning and nutritional support, helping you savetime, save money, shop sustainably, and eat what makes you feel your best. Hungryroot is a provider of an artificial intelligence-powered personalized grocery service.Hungryroot first launched in 2015 as a better-for-you foods brand. Now six years later, Hungryroot is pioneering an entirely new way to grocery shop through predictive, personalized grocery delivery. Along with offering the best modern brands, Hungryroot continues to develop its own line of innovative healthy products, including the brand's award-winning Black Bean Brownie Batter. Check us out at: www.hungryroot.com | $40M | Series C | Jun 04, 2021 |  |
| Public Goods | Public Goods is a membership-driven direct-to-consumer brand that sells environmentally friendly essentials in grocery, household, and personal care categories. Members can gain access to a line of researched, high-quality essential products that are well-designed, eco-friendly, and at competitive price points. Public Goods operates on lowerproduct margins than traditional brands and retailers. | $15M | Series A | Aug 12, 2020 |  |
| Persona | Persona (formerly Vitamin Packs), the next generation personalized nutrition program, helps consumers take the guesswork out of the dietary supplement aisle by using researched science to deliver personalized nutrition safely and conveniently. Persona uses thousands of personalized inputs to recommend supplements that meet individual needs andlifestyle habits. As a proud supporter of Vitamin Angels®, every Persona order provides two children who are malnourished a full year of vitamins. To learn more about Persona, please visit www.personanutrition.com. | $4.5M | Series A | Dec 03, 2018 |  |
| Persona | Persona (formerly Vitamin Packs), the next generation personalized nutrition program, helps consumers take the guesswork out of the dietary supplement aisle by using researched science to deliver personalized nutrition safely and conveniently. Persona uses thousands of personalized inputs to recommend supplements that meet individual needs andlifestyle habits. As a proud supporter of Vitamin Angels®, every Persona order provides two children who are malnourished a full year of vitamins. To learn more about Persona, please visit www.personanutrition.com. |  | Private Equity | May 22, 2018 |  |

5 of 5 investments shown.

## Co-investors
- [BrandProject](https://shizune.co/investors/profile/brand-project) — VC Fund, 1 deal together
- [ECP Growth](https://shizune.co/investors/profile/emil-capital-partners) — VC Fund, 1 deal together
- [Mindset Venture Group Ltd](https://shizune.co/investors/profile/mindset-venture-group-ltd) — VC Fund, 1 deal together
- [Yes VC](https://shizune.co/investors/profile/yes-vc) — VC Fund, 1 deal together

## About L Catterton

VC Fund · Greenwich, United States

L Catterton provides capital to companies to support acquisitions, management buyouts, recapitalizations, and turnarounds. They consider investments across many targeted industry verticals within the consumer industry: food and beverage, retail and restaurants, consumer products and services, and media and marketing services.

5 contacts available at L Catterton.

| Name | Title | Profile |
| --- | --- | --- |
| Andrew C. Taub | Managing Partner | https://shizune.co/investors/profile/andrew-c-taub |
| Avik Pramanik | Partner | https://shizune.co/investors/profile/avik-pramanik |
| Chinta Bhagat | Managing Partner of its Asia funds | https://shizune.co/investors/profile/chinta-bhagat |
| Chris Roberts | Partner | https://shizune.co/investors/profile/chris-roberts-2 |
| Farah Khan | Managing Partner | https://shizune.co/investors/profile/farah-khan |

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### Similar stage
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- [General Catalyst](https://shizune.co/investors/profile/general-catalyst-partners) — VC Fund

## FAQ

### What does Chris Roberts invest in?

Chris Roberts invests primarily in Retail, Nutrition and E-Commerce startups, most often at Series A and Series C stage. Most of the 5 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Chris Roberts last invest?

The most recent investment recorded for Chris Roberts closed in Mar 2026. Shizune tracks 5 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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