# Chris DeVore

> Chris DeVore is a seed investor at Reflective (Seattle) backing Software and SaaS. See 62 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Reflective](https://shizune.co/investors/profile/reflective)
- Location: Seattle, United States
- Total investments: 62
- Last investment: Oct 2025
- Lead investor: 26%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/devore/
- X (Twitter): http://twitter.com/crashdev
- Website: http://www.crashdev.com
- Facebook: http://www.facebook.com/chris.devore

Chris DeVore is a seed investor at Reflective in Seattle focused on Software and SaaS. Chris DeVore has been an investor, operator and executive at both public and private companies.Prior to Founders Co-op, Chris co-founded of Judy's Book and served as the company's COO and member of the board of directors. Previously Chris was a Vice President at Sapient Corporation (NASDAQ: SAPE), where he built and led thecompany's strategy consulting practice and was also a core member of the M&A and corporate venturing teams. Chris arrived at Sapient via the 1999 acquisition of Adjacency, an e-Commerce consultancy he and his partners bootstrapped into a profitable, 50-person, $15MM revenues firm serving clients like Apple, Nordstrom, Virgin, Land Rover and Steelcase. Prior to Adjacency, Chris served as Patagonia's Director of eCommerce, building that outdoor retailer's first online retail presence, and also led and managed six of the company's product lines. Pre-Internet, Chris held senior product management and strategic planning roles at McCaw Cellular (acquired by AT&T) and at AT&T (NYSE: T).Chris is currently an investor and board / advisory board member for: Appature, AppStoreHQ, Bonanzle, Colligent, Cooler Planet, Frugal Mechanic, Nearlyweds!, LookStat and Urban Airship.

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $118k–$4M |
| Angel | $250k–$425k |
| Pre-Seed | $118k–$120k |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Software | 26 | 42% |
| SaaS | 8 | 13% |
| E-Commerce | 8 | 13% |
| Information Technology | 7 | 11% |
| Analytics | 6 | 10% |

116 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 34 | 55% |
| Pre-Seed | 17 | 27% |
| Angel | 3 | 5% |
| Series B | 2 | 3% |
| Series A | 1 | 2% |

6 stages tracked in total.

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United States | 47 | 76% |
| Canada | 7 | 11% |
| Israel | 1 | 2% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Aarden AI | Aarden AI is an AI platform that helps landowners research and navigate deals with developers to build data centers and others. | $4M | Seed | Oct 09, 2025 |  |
| Mast Reforestation | Mast Reforestation built the only vertically integrated solution to reforest the growing pool of millions of acres that have been damaged by wildfire. The company removes the financial, procedural, and seed supply barriers that typically stand in the way of getting reforestation done, which led to a large and growing project pipeline. It recentlyacquired two legacy businesses to become the largest seed and seedling vendor in the West, which is the primary bottleneck to reforestation. Mast is now executing on the project backlog by leveraging project finance to generate high-quality carbon removal credits for corporate buyers. | $25M | Series B | Feb 11, 2025 |  |
| brand.ai | Brand.ai is automatically maintainable UI components style guide. Brand provides tools and integrations to upgrade its users’ systems from reference sites to living products that integrates with their team’s existing workflows. The company offers its users with design asset management, sketch UI library sync, cross-platform style data export,documentation integration, and MS office integration services. It establishes a centralized repository system for its users’ design assets and it allows its users to get designs directly in the tools they already use. It also allows its users to share UI components and styles with its users’ teams. It pushes design library updates to their teams that all individuals can use the updated version in sketch.Brand is a U.S.-based company that was founded in 2014. | $118K | Pre-Seed | Sep 20, 2023 |  |
| Pebble Health | Pebble Health provides healthcare access for small and medium businesses through health insurance products. | $12M | Seed | Dec 07, 2022 |  |
| LevelTen Energy | LevelTen Energy is a company that provides renewable transaction infrastructure. It connects renewable energy buyers, advisors, and sellers and gives them the tools and services they need to get better deals done faster. Its technology-enabled marketplace connects a broader class of C & I to utility-scale projects. | $35M | Series C | Aug 25, 2021 |  |
| ZeroWall | ZeroWall.io operates as an enterprise information security company. The company was founded in 2020 by Joan D Pepin and is based in Portland, Oregon, United States. | $2M | Seed | Dec 02, 2020 |  |
| Reflective | Reflective is an app that guides and automates work. | $1.3M | Seed | Aug 18, 2020 |  |
| Clarent | Clarent connects data from different systems to create a single source of truth for senior living teams. We calculate 150+ industry-specific KPIs from payroll, occupancy, sales, and financial data to power data-driven decisions at owners & operators. | $1.5M | Seed | Apr 20, 2020 |  |
| Logixboard | Logixboard is a white-labeled customer experience software that helps logistics service providers increase sales and retain customers. It connects directly to your internal software and can be launched in less than three weeks with very little effort from your team. | $5.4M | Seed | Oct 22, 2019 |  |
| Logixboard | Logixboard is a white-labeled customer experience software that helps logistics service providers increase sales and retain customers. It connects directly to your internal software and can be launched in less than three weeks with very little effort from your team. | $5.4M | Seed | Oct 22, 2019 |  |

10 of 62 investments shown.

## Co-investors
- [Techstars](https://shizune.co/investors/profile/techstars) — VC Fund, 38 deals together
- [Right Side Capital Management](https://shizune.co/investors/profile/right-side-capital-management) — VC Fund, 14 deals together
- [Founders' Co-op](https://shizune.co/investors/profile/founders-co-op) — VC Fund, 4 deals together
- [Liquid 2 Ventures](https://shizune.co/investors/profile/liquid2-ventures) — VC Fund, 3 deals together
- [Techstars Seattle Accelerator](https://shizune.co/investors/profile/techstars-seattle-accelerator) — VC Fund, 3 deals together
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund, 2 deals together

## About Reflective

VC Fund · Seattle, United States

Reflective is an app that guides and automates work.

3 contacts available at Reflective.

| Name | Title | Profile |
| --- | --- | --- |
| Chris DeVore | Investor | https://shizune.co/investors/profile/chris-devore |
| Chris DeVore | Investor | https://shizune.co/investors/profile/chris-devore-dfa5 |
| Pejman Pour-Moezzi | Co-founder & CEO | https://shizune.co/investors/profile/pejman-pour-moezzi |

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## FAQ

### What does Chris DeVore invest in?

Chris DeVore invests primarily in Software, SaaS and E-Commerce startups, most often at Seed and Pre-Seed stage. Most of the 62 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Chris DeVore's check size?

Chris DeVore typically joins rounds of $118k–$4M at Seed, $250k–$425k at Angel and $118k–$120k at Pre-Seed. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Chris DeVore participates in.

### When did Chris DeVore last invest?

The most recent investment recorded for Chris DeVore closed in Oct 2025. Shizune tracks 62 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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