# Chris Cantino

> Chris Cantino is a seed investor at Color Capital backing E-Commerce and Food and Beverage. See 18 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Color Capital](https://shizune.co/investors/profile/color)
- Total investments: 18
- Last investment: Jul 2022
- Lead investor: 11%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/chriscantino/
- X (Twitter): https://twitter.com/chriscantino
- Website: https://chriscantino.com

Chris Cantino is a seed investor at Color Capital focused on E-Commerce and Food and Beverage. Chris Cantino is the co-owner of Color Capital. Prior to venture capital, Chris was CMO of Schmidt’s Naturals, and helped propel the company to acquisition by Unilever alongside wife and partner Jaime Schmidt. The couple’s story is told in the book Supermaker: Crafting Business on Your Own Terms (Chronicle Books, 2020). Chris has been writtenabout by publications including Inc., Digiday, Entrepreneur, Shopify, Morning Brew, Forbes and more.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| E-Commerce | 5 | 28% |
| Food and Beverage | 4 | 22% |
| Retail | 3 | 17% |
| FinTech | 3 | 17% |
| Health Care | 3 | 17% |

32 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 10 | 56% |
| Pre-Seed | 3 | 17% |
| Funding Round | 2 | 11% |
| Private Equity | 1 | 6% |
| Convertible Note | 1 | 6% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Arkive | Arkive is building the people’s museum: a collection of art and culture curated by a global community of members and displayed around the world. | $9.7M | Seed | Jul 13, 2022 |  |
| Bubble Goods | BUBBLE is an online marketplace where users can find the very best of health food | $1.4M | Pre-Seed | May 01, 2022 |  |
| MicroAcquire | MicroAcquire is a startup acquisition marketplace that helps startups find buyers and get acquired. Their goal is to help 1,000+ entrepreneurs get acquired without fees and commissions and headaches. MicroAcquire was established in 2020 and is based in San Francisco, CA. | $6.3M | Seed | Jul 06, 2021 |  |
| Acquire.com | Acquire.com (formerly MicroAcquire) is the world's largest startup acquisition marketplace that helps startups and online businesses find buyers and get acquired. Their goal is to help all entrepreneurs get acquired without fees and commissions or headaches.Acquire.com (formerly MicroAcquire) was established in 2020 and is based in SanFrancisco, CA. | $6.3M | Seed | Jul 06, 2021 |  |
| Seed Health | Seed Health is a microbial company that specializes in therapeutics, consumer health innovations, and environmental solutions. The company focuses on breakthrough discoveries in microbial sciences across a pipeline of novel therapeutics. It was founded by Ara Katz and Raja Dhir in 2017 and is headquartered in Venice, California. |  | Seed | May 01, 2021 |  |
| Alloy Automation | Alloy is a no-code tool for creating automated workflows. It is a YC-backed e-commerce automation platform to help in reclaiming time and focus on growth. It was founded in 2019 and is based in San Francisco, California. | $5M | Seed | Feb 02, 2021 |  |
| Kinter.ai | Kinter empowers leading organizations to supplement their workforce with AI Accountants that execute the accounting close. Trusted by global leaders including Amazon, Mastercard, and UPS, Kinter is backed by a16z, Bain Capital Ventures, Y Combinator and dozens of career operators and founders. Learn more at kinter.ai | $5M | Seed | Feb 02, 2021 |  |
| Hero Cosmetics | Hero Cosmetics is creating solutions for those times they have a pimple emergency. Their broader vision is to create products that can be their hero when their skin is in a pinch. |  | Private Equity | Jan 11, 2021 |  |
| A Kids Book About | A Kids Book About is a publishing company that has a collection of books for children. The company was founded in 2019 and based in Portland, Oregon. |  | Seed | Jun 24, 2020 |  |
| Haus | Haus specializes in the manufacturing and distillation of wine and spirits. Haus is taking on the American liquor industry, which hasn’t changed since prohibition. Through products made with only natural ingredients, new approaches to distribution, and transparent processes. | $4.5M | Seed | Jan 30, 2020 |  |

10 of 18 investments shown.

## Co-investors
- [Interlace Ventures](https://shizune.co/investors/profile/interlace-ventures) — VC Fund, 3 deals together
- [Backend Capital](https://shizune.co/investors/profile/backend-capital) — VC Fund, 2 deals together
- [Bain Capital Ventures](https://shizune.co/investors/profile/bain-capital-ventures) — VC Fund, 2 deals together
- [Bessemer Venture Partners](https://shizune.co/investors/profile/bessemer-venture-partners) — VC Fund, 2 deals together
- [BoxGroup](https://shizune.co/investors/profile/boxgroup) — VC Fund, 2 deals together
- [Brand Foundry Ventures](https://shizune.co/investors/profile/brand-foundry-ventures) — VC Fund, 2 deals together

## About Color Capital

VC Fund · Portland, United States

Color Capital is an early-stage consumer fund participating primarily in early and seed-stage financing of consumer-facing companies. It specializes in the fields of financial services, venture capital, and private equity. It was founded in 2018 and headquartered in Portland, Oregon.

2 contacts available at Color Capital.

| Name | Title | Profile |
| --- | --- | --- |
| Chris Cantino | Co-Founder | https://shizune.co/investors/profile/chris-cantino |
| Jaime Schmidt | Partner | https://shizune.co/investors/profile/jaime-schmidt |

## Similar investors

### Similar stage
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund
- [Right Side Capital Management](https://shizune.co/investors/profile/right-side-capital-management) — VC Fund

## FAQ

### What does Chris Cantino invest in?

Chris Cantino invests primarily in E-Commerce, Food and Beverage and Retail startups, most often at Seed and Pre-Seed stage. Most of the 18 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Chris Cantino last invest?

The most recent investment recorded for Chris Cantino closed in Jul 2022. Shizune tracks 18 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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