# Choco Up

> Choco Up is a VC fund in Hong Kong backing Music and Software. See 11 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: Hong Kong, Hong Kong
- Total investments: 11
- Last investment: Jun 2025
- Lead investor: 82%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/chocoup
- Website: https://choco-up.com/
- Facebook: https://www.facebook.com/getchocoup

Choco Up is a global technology and financial services platform, offering revenue-based financing and business growth solutions for digital merchants and startups.With data analytics and machine learning at its core, Choco Up employs vast integrations to automate fund deployment, providing fast-growing companies with zero-equity funding in aquick and seamless manner.We currently empower businesses in Singapore, Hong Kong and Australia, providing smart-growth analytics and working capital solutions to fuel their growth.

## Contacts

5 contacts available for Choco Up. Shizune tracks 6 team members at Choco Up. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/choco-up?utm_source=investor_profile

## Round sizes

| Stage | Round size |
| --- | --- |
| Debt Financing | $120k–$1.5M |
| Post-IPO Equity | $8M–$26M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Music | 2 | 18% |
| Software | 2 | 18% |
| E-Commerce | 2 | 18% |
| Advertising | 2 | 18% |
| Digital Marketing | 2 | 18% |

32 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Debt Financing | 6 | 55% |
| Post-IPO Equity | 2 | 18% |
| Seed | 1 | 9% |
| Corporate Round | 1 | 9% |
| Convertible Note | 1 | 9% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| Hong Kong | 4 | 36% |
| Singapore | 3 | 27% |
| Canada | 1 | 9% |
| Malaysia | 1 | 9% |
| Thailand | 1 | 9% |

6 countries tracked in total.

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Brian Tsang | Co-Founder and COO | 0 | https://shizune.co/investors/profile/brian-tsang-52c4 |
| Bart Joanilho | Country Head of Australia; Head of Partnerships and Strategy | 0 | https://shizune.co/investors/profile/bart-joanilho |
| Kevin Lai | Software Engineer | 0 | https://shizune.co/investors/profile/kevin-lai |
| Kitti Chiraseivinupraphand | Chief Risk Officer | 0 | https://shizune.co/investors/profile/kitti-chiraseivinupraphand |
| Koichi Saito | Head of Corporate Strategy | 5 | https://shizune.co/investors/profile/koichi-saito |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Amber International Holding | iClick Interactive Asia Group Limited (NASDAQ: ICLK) is China’s largest independent online marketing technology platform that connects worldwide marketers with audiences in China. Built on cutting-edge technologies, its proprietary platform possesses omni-channel marketing capabilities and fulfills various marketing objectives in a data-driven andautomated manner, helping both international and domestic marketers reach their target audiences in China through data-driven targeted marketing. | $25.5M | Post-IPO Equity | Jun 29, 2025 |  |
| ReverseAds | ReverseAds is the first true alternative to Google’s $160 Billion Search Advertising Empire We’re breaking the chains of Big Tech by providing the first true alternative to Google search ads; one that is privacy-first. We’re competing directly against Google on a keyword-by-keyword basis. Instead of sponsored listings appearing within thesearch engine, ReverseAds is everywhere after search, where users spend 66% of their time. This is how we provide better conversion opportunities for your ads. | $600K | Corporate Round | Mar 14, 2022 |  |
| Soundbrenner | Soundbrenner - making music practice addictive. Over 1 billion people have tried learning an instrument and failed. More than 90% of people who start playing music give up in less than a year. Enter Soundbrenner. By combining wearables with great software, Soundbrenner creates a music practice experience that is fun and rewarding, allowing anyoneto learn and master any instrument.To date we shipped over 80,000 wearables and are in music stores in over 40 countries. Our mobile apps are used by over 500,000 musicians every month. We're headquartered in Hong Kong and operate an additional office in Berlin. While we are proud of the progress we made so far, we still consider ourselves to be at the very beginning of what is to come. | $1.5M | Debt Financing | Dec 15, 2021 |  |
| Popsical | Popsical is a smart streaming karaoke startup. Popsical makes use of a licensed cloud-based streaming system to come up with a library of songs, which is updated daily in multiple languages. | $146.9K | Debt Financing | Sep 29, 2021 |  |
| BuzzAR | BuzzAR connects, delights, entertains 1 billion users by 2025. | $630K | Debt Financing | Sep 16, 2021 |  |
| Cleva | Cleva develops affordable EVs such as buses and vans. The start-up, which is also based in Hong Kong, offers vehicles for emergency and utility services such as ambulances, fire trucks, police cars, and sanitation trucks as well. | $600K | Debt Financing | Sep 01, 2021 |  |
| Poptron | Poptron is an e-commerce platform for eco-friendly products. | $120K | Debt Financing | Aug 23, 2021 |  |
| Zi.Care | Zi.Care operates as a health-tech startup. Zi.Care digitizes patients’ medical and health records then stores them on its cloud-based platform. | $500K | Seed | Aug 19, 2021 |  |
| BuyHive | BuyHive makes product sourcing easy for millions of buyers worldwide using our three solutions – first, by providing a freelancer network of qualified and verified sourcing professionals who make supplier recommendations to buyers year-round; second, by providing a B2B eCommerce platform featuring invitation-only suppliers, who pay nothing forinclusion, that is focused on transparency and trust; and, third, by providing an end-to-end turnkey sourcing solution, wherein the Buyhive team finds and qualifies suppliers, ensures quality production, and delivers finished goods for buyers globally. Headquartered in the global sourcing capital, Hong Kong, with customers worldwide, BuyHive is the trusted partner connecting buyers with the right suppliers who can meet their standards of quality, reliability and compliance | $700K | Debt Financing | Aug 16, 2021 |  |
| CE Brands | CE Brands is a consumer electronics and product development company that collaborates with manufacturers and licensed brands to create and distribute data-driven consumer products. Using proprietary market intelligence, the company designs, develops, and sells products in multiple countries globally. | $8M | Post-IPO Equity | Jul 30, 2021 |  |

10 of 11 investments shown.

## Co-investors
- [Goodwater Capital](https://shizune.co/investors/profile/goodwater-capital) — VC Fund, 1 deal together
- [Harvest Global Investments](https://shizune.co/investors/profile/harvest-global-investments) — VC Fund, 1 deal together
- [Iterative](https://shizune.co/investors/profile/iterative-capital-e970) — VC Fund, 1 deal together
- [Kingkey Financial International Holdings](https://shizune.co/investors/profile/kingkey-financial-international-holdings) — VC Fund, 1 deal together
- [Mile Green](https://shizune.co/investors/profile/mile-green) — VC Fund, 1 deal together
- [Pantera Capital](https://shizune.co/investors/profile/pantera-capital) — VC Fund, 1 deal together

## Similar investors

### Similar industry
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## FAQ

### What does Choco Up invest in?

Choco Up invests primarily in Music, Software and E-Commerce startups, most often at Debt Financing and Post-IPO Equity stage. Most of the 11 investments tracked by Shizune back companies in Hong Kong. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Choco Up's check size?

Choco Up typically joins rounds of $120k–$1.5M at Debt Financing and $8M–$26M at Post-IPO Equity. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Choco Up participates in.

### How do I contact Choco Up?

Public channels for Choco Up include LinkedIn, the website linked on this profile and Facebook. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at Choco Up?

The team at Choco Up includes Brian Tsang (Co-Founder and COO), Bart Joanilho (Country Head of Australia; Head of Partnerships and Strategy) and Kevin Lai (Software Engineer), among 6 team members tracked by Shizune. The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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