Chet Wesley
Director of Marketing @ New Brunswick Innovation Foundation
Chet Wesley is a startup investor at New Brunswick Innovation Foundation. As the creative force behind NBIF's marketing and communications, Chet also helps develop creative and marketing strategy for its companies, and connects researchers with industry. Before joining NBIF in 2007, Chet worked for Atlantic Mediaworks, where he co-produced the documentary Success Is A Journey on the worldwide history of McCainFoods, winner of the 2006 Canadian Public Relations Society’s Award of Excellence. He has also worked as a writer for CBC, Report on Business Television, Investment Executive and Canadian Business Magazine, and lectured in accounting and communications at the University of New Brunswick.A graduate of the University of Toronto (BA), and the University of New Brunswick (MBA), he conducted post-graduate research in champions of innovation at the Richard Ivey School of Business. He has also undergone leadership training at the Banff Centre for Creativity in Alberta. Chet serves on the Board of Directors of the New Brunswick Arts Board and is a member of the College of Craft & Design Advisory Council.
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Contacts
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Starting a new research project or company often requires more capital than any one source can give. Since many financial institutions consider startups and R&D “too risky,“ some of the most commercially viable projects simply fall through the cracks and die. But not in New Brunswick. At NBIF our venture capital and research funding fills thegap so many innovators fall through, so they can break through.What sets us apart from traditional capital providers is the way we do business. Instead of lending, we make investments in your companyâ€:tm:s equity. Instead of making research grants, the funding we provide attaches certain rights to the intellectual property you develop so we can help commercialize it. And the money we make? It goes right back into the Foundation so we can get even more research projects and companies going–over and over again. Letting us invest in you lets you invest in New Brunswick, too. Itâ€:tm:s what makes us unique.Whether it starts in a university laboratory, or on the desktop of a budding entrepreneur, our aim is to build New Brunswickâ€:tm:s capacity to innovate and create commercial opportunities for our five strategic industries. With $40 million under management, the investments we've made have allowed our researchers and companies to leverage over $160 million more in additional capital.
New Brunswick Innovation Foundation Contacts
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Bob Hatheway
Chairman
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Chet Wesley
Director of Marketing
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Craig McLaughlin
Controller
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Daniel Armali
Vice President of Investments
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Daniel Hoyles
Investment Analyst
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