# Cassia Investments

> Cassia Investments is a VC fund in Hong Kong backing Fashion and E-Commerce. See 4 investments, check sizes, portfolio and contact details. Updated Oct 2026.

- Type: VC Fund
- Location: Hong Kong, Hong Kong
- Total investments: 4
- Last investment: Feb 2020
- Lead investor: 75%
- Last updated: Oct 2026
- LinkedIn: https://www.linkedin.com/company/cassia-investments/
- Website: https://www.cassiainvestments.com

Cassia Investments is a consumer-focused private equity firm that invests in middle markets e-commerce companies.

## Contacts

5 contacts available for Cassia Investments. Shizune tracks 1 team members at Cassia Investments. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/cassia-investments?utm_source=investor_profile

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Fashion | 2 | 50% |
| E-Commerce | 2 | 50% |
| Fitness | 1 | 25% |
| Wellness | 1 | 25% |
| Lifestyle | 1 | 25% |

8 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Venture - Series Unknown | 2 | 50% |
| Series A | 1 | 25% |
| Private Equity | 1 | 25% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| Hong Kong | 2 | 50% |
| Vietnam | 1 | 25% |
| United Kingdom | 1 | 25% |

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Faris Ayoub | Managing Partner | 0 | https://shizune.co/investors/profile/faris-ayoub |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| The Cambridge Satchel Company | Beautiful leather satchels and music bags in a variety of sizes, colours - backpack or shoulder strap styles. Made in England, the traditional school satchel is back and looking better than ever. |  | Venture - Series Unknown | Feb 24, 2020 | http://www.cambridgesatchel.com |
| Shanghai Tang | Swiss luxury group Richemont has sold Shanghai Tang, the Chinese fashion brand, to Shanghai Tang Group Limited, a business jointly owned by Alessandro Bastagli, a prominent Italian businessman, a private equity firm based in Hong Kong and LuxLab Limited, a subsidiary of Eaton Gate Capital Partners.Richemont first acquired a stake in ShanghaiTang in 1998 before taking full ownership a decade later. When Richemont bought Shanghai Tang from Sir David, the company was focused on marketing traditional-style Chinese outfits to foreign travellers passing through Hong Kong, with few sales to local customers. Since then it had expanded to 23 stores and has attempted to appeal to a wider customer base, although many Shanghai Tang shirts still feature a mandarin collar, a style common in Asian apparel in the 19th century. It has sought to position itself as a leading luxury brand within China, home to the world’s largest luxury market |  | Private Equity | Jun 30, 2017 | https://www.shanghaitang.com/ |
| Ultimate Performance | Ultimate Performance is a highly acclaimed network of personal training gyms. Clients enjoy a tailored service from world-class personal trainers and facilities to help them achieve their specific goals. The Company's reputation is built on the results it produces—attested by the numerous testimonials and remarkable before-and-aftercomparisons achieved. With operations across Europe and Asia already, Ultimate Performance is expanding its international presence to become a global leader in the health and wellness industry. | $10M | Venture - Series Unknown | Oct 03, 2016 | https://ultimateperformance.com |
| KAfe Group | KAfe Group Limited is the first urban fusion cafe chain in Vietnam offering fresh, affordable and quality international casual dining for affluent and trendy consumers. Founded in 2013, the Company currently operates 12 outlets in Hanoi and 4 outlets in Ho Chi Minh City, under four brands - namely The KAfe, KAfe Village, KAfe Box, and The BurgerBox and its beverage merchandises The KAfe Cup and The KAfe Pressed. KAfe Group emphasizes fresh, unprocessed and traceable food to offer customers a new and modern lifestyle which is healthy and balanced, through a fresh and seasonal menu featuring high-quality ingredients served at modern, stylish outlets for a delightful all-day experience. | $5.5M | Series A | Oct 14, 2015 | http://kafefood.com.vn |

4 of 4 investments shown.

## Co-investors
- [Eaton Gate Capital Partners](https://shizune.co/investors/profile/eaton-gate-limited) — VC Fund, 1 deal together
- [New Asia Partners](https://shizune.co/investors/profile/new-asia-partners) — VC Fund, 1 deal together

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## FAQ

### What does Cassia Investments invest in?

Cassia Investments invests primarily in Fashion, E-Commerce and Fitness startups, most often at Venture - Series Unknown and Series A stage. Most of the 4 investments tracked by Shizune back companies in Hong Kong. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### How do I contact Cassia Investments?

Public channels for Cassia Investments include LinkedIn and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at Cassia Investments?

The team at Cassia Investments includes Faris Ayoub (Managing Partner). The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Oct 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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