# Carle Stenmark

> Carle Stenmark is a Series A investor at VMG Partners backing Software and E-Commerce. See 10 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [VMG Partners](https://shizune.co/investors/profile/vmg-partners)
- Location: San Francisco, United States
- Total investments: 10
- Last investment: Jun 2026
- Lead investor: 80%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/carlestenmark

Carle Stenmark is a Series A investor at VMG Partners in San Francisco focused on Software and E-Commerce. Carle Douglas Stenmark is based out of San Francisco, California and is the General Partner of VMG Partners. Carle previously worked at Summit Partners as a Associate. Carle Douglas Stenmark attended the Harvard Business School.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Software | 5 | 50% |
| E-Commerce | 5 | 50% |
| Retail | 2 | 20% |
| Nutrition | 2 | 20% |
| Food and Beverage | 2 | 20% |

27 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Series A | 5 | 50% |
| Series B | 3 | 30% |
| Series C | 1 | 10% |
| Private Equity | 1 | 10% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United States | 7 | 70% |
| Canada | 1 | 10% |
| Australia | 1 | 10% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Scotch | From neighborhood stores to destination warehouses, liquor retailers of all sizes have been held back by manual tasks, slow systems and limited business intelligence. So we decided to build something better — smarter software that saves time and improves margins so independent retailers could focus on their customers, not manually managinginventory. | $20M | Series A | Jun 04, 2026 |  |
| Zitcha | The retail media landscape is changing, and we’re leading that change for those who share our vision. Zitcha is an intelligent, efficient, high-performance and all-channel platform that empowers retailers to monetise their digital media such as websites and socials, while also making it easier for suppliers to target their audience. Zitcha offers anew perspective for better results. | $10.4M | Series A | Sep 30, 2024 |  |
| Nowsta | Nowsta is an all-in-one software for hourly and event-based workforces, providing scheduling, time tracking, and fintech solutions. It helps employers become better managers by giving them the tools they need to seamlessly manage their hourly workforce. The company is building a platform that leverages advancements in machine learning and paymentstechnology to reimagine the way companies communicate with, and pay their hourly wage employees.Nowsta was established in 2015 and is headquartered in Brooklyn, New York, United States.Nowsta | $35M | Series C | Nov 03, 2023 |  |
| Rinsed | Rinsed is a provider of easy-to-use customer relationship management software for the car wash industry. The company helps operators with best-in-class subscription management tools built specifically for the needs of the car wash industry. Over 1 million subscribers are managed for some of the country's largest car wash groups, including CrewCarwash, Metro Express, Mammoth Holdings, Whitewater, and El Car Wash. As the car wash industry transitions to a subscription model, operators' problems have expanded beyond the driveway to include every interaction the wash has with its customers and subscribers.Rinsed was established in 2019 and is based in New York. | $20M | Series B | Apr 25, 2023 |  |
| Maev | Maev is the first true wellness company for dogs. Wellness can be complicated, so we're starting with the basics. Daily bowls, bars and broth that help fill the gaps in your city dog's diet and an NYC community that has your back. | $10M | Series A | Sep 28, 2022 |  |
| Milk Moovement | Milk Moovement is a computer software company that creates innovative dairy software in the raw milk supply chain. The company provides actionable intelligence across the dairy supply chain through its cloud-based software. Its milk management system is an Enterprise Resource Platform (ERP) for tracking milk pick-ups and monitoring milk productionthat can be used to identify process improvements, monitor performance, and maximize overall profitability.Milk Moovement was founded in 2018 and is headquartered in Halifax, Nova Scotia, Canada. | $20M | Series A | Jul 12, 2022 |  |
| Bobbie | Bobbie is a baby formula delivery startup that sells direct-to-consumer and offers a subscription service to parents across the US. It exists to build a parenting culture of confidence, not a comparison, where every parent is supported in the feeding choice that is right for them and their baby. Bobbie's formulation complies with all FDAregulations, is created with pasture-raised milk from Organic Valley farms, and is the only infant formula to receive the Clean Label Project's Purity Award as well as Pesticide Free Certification. | $50M | Series B | Mar 15, 2022 |  |
| Swell | Swell is the most powerful headless ecommerce platform for modern brands, startups, and agencies. | $20M | Series A | Jan 13, 2022 |  |
| Musely | Musely develops an online platform intended to provide medical skincare treatments through technology. The company's offerings include personal products made from natural ingredients and also provides wellness tips, enabling users to offer prescription formulas, natural beauty brands, professional hair care, and makeup products.It wasfounded in 2013 and is based in Santa Clara, California. |  | Private Equity | Nov 09, 2021 |  |
| Daily Harvest | Daily Harvest is a customer-first platform that provides subscription-based food delivery services to offer healthy frozen foods. It delivers food and beverages that are developed by nutritionists and include smoothies, soups, bowls, lattes, and breakfast options. Through a combination of data science and a future-focused supply chain, the companyco-creates food with its customers and leverages its direct-to-farmer relationships as well as a robust technology platform to bring food to market in a rapid and highly personalized way. | $43M | Series B | Dec 19, 2017 |  |

10 of 10 investments shown.

## Co-investors
- [Willow Growth Partners](https://shizune.co/investors/profile/willow-growth-partners) — VC Fund, 2 deals together
- [1st Course Capital](https://shizune.co/investors/profile/1st-course-capital) — VC Fund, 1 deal together
- [AirAngels](https://shizune.co/investors/profile/airangels) — VC Fund, 1 deal together
- [BAM Ventures](https://shizune.co/investors/profile/bam-ventures) — VC Fund, 1 deal together
- [Bonfire Ventures](https://shizune.co/investors/profile/bonfire-ventures) — VC Fund, 1 deal together
- [Boulder Food Group ('BFG')](https://shizune.co/investors/profile/boulder-food-group-bfg-) — VC Fund, 1 deal together

## About VMG Partners

VC Fund · San Francisco, United States

VMG Partners is a private equity investment firm with an exclusive focus on acquiring highly branded consumer products companies in the lower middle market. The firm's defined set of attractive target industries include lifestyle, wellness, food/beverage, personal care, pet, and leisure. The firm is led by a seasoned group of partners whohave worked together over many years and whose complementary operating, marketing, and investing skills help to source proprietary transactions and enhance the value of the brands they acquire. The firm currently has $325 million of committed equity capital. VMG Partners is headquartered in San Francisco and Los Angeles.

5 contacts available at VMG Partners.

| Name | Title | Profile |
| --- | --- | --- |
| Brooke Kiley | Partner | https://shizune.co/investors/profile/brooke-kiley |
| Carle Stenmark | General Partner | https://shizune.co/investors/profile/carle-stenmark |
| Jonathan Marshall | Vice President | https://shizune.co/investors/profile/jonathan-marshall-2 |
| Kara Roell | Co-Founder and Managing Director | https://shizune.co/investors/profile/kara-roel |
| Kevin McKeand | Limited Partner and Commerce Council Member - Fund II - VMG Catalyst | https://shizune.co/investors/profile/kevin-mckeand |

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## FAQ

### What does Carle Stenmark invest in?

Carle Stenmark invests primarily in Software, E-Commerce and Retail startups, most often at Series A and Series B stage. Most of the 10 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Carle Stenmark last invest?

The most recent investment recorded for Carle Stenmark closed in Jun 2026. Shizune tracks 10 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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