# Carl Christian Reiner

> Carl Christian Reiner is a seed investor backing Food and Beverage, CRM and SaaS. See 2 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Total investments: 2
- Lead investor: 0%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/carl-christian-reiner-217100/?original_referer=https%3A%2F%2Fwww%2Egoogle%2Ecom%2F&originalSubdomain=uk

Carl Christian Reiner is a seed investor focused on Food and Beverage and CRM. Carl Christian Reiner

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $2.3M–$3.5M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Food and Beverage | 2 | 100% |
| CRM | 1 | 50% |
| SaaS | 1 | 50% |
| Mobile | 1 | 50% |
| Travel | 1 | 50% |

8 industries tracked in total.

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Embargo | Embargo is a beacon powered loyalty and rewards CRM platform and app that allows restaurants, bars as well as corporates (beverage brands in particular) to build relationships with customers and provide a personalised experience through a next generation CRM system. The idea came to life after recognizing an existing problem - the disconnectbetween customers and businesses in the hospitality industry. Loyal customers are absolutely essential, yet not a single venue knows how many customers actually return and how to make sure this rate increases. The problem is being exposed even more during the current staff crisis and challenges that bars, restaurants and cafes face nowadays. Embargo allows both the businesses and customers build long term relationships providing added value to each other. The app for customers is a user friendly tool that counts visits automatically from the moment the customer enters the venue. The venue can reward a regular customers without hoping that their staff will recognize such customer. The venues can easily access in depth analytics which are presented through a user friendly CRM Portal that allows to easily draw crucial conclusions, as well as run sophisticated marketing campaigns to relevant customers. Embargo solves exactly the same problem for beverage brands who do not have direct access to their consumers nor easy ways to put their products on people's lips. Embargo allows to connect directly with the brands' drinkers and follow up to increase sales, brand awareness and profile their best consumers. | $3.5M | Seed | Aug 21, 2025 |  |
| Yetipay | We build software for card machines that solves real world problems. | $2.3M | Seed | Jul 17, 2025 |  |

2 of 2 investments shown.

## Co-investors
- [Hampton Finance](https://shizune.co/investors/profile/hampton-finance) — VC Fund, 1 deal together

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## Featured in investor lists
- [Restaurants Angel Investors in United Kingdom](https://shizune.co/investors/restaurants-angel-investors-united-kingdom)

## FAQ

### What does Carl Christian Reiner invest in?

Carl Christian Reiner invests primarily in Food and Beverage, CRM and SaaS startups, most often at Seed stage. Most of the 2 investments tracked by Shizune back companies in United Kingdom. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Carl Christian Reiner's check size?

Carl Christian Reiner typically joins rounds of $2.3M–$3.5M at Seed. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Carl Christian Reiner participates in.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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