# Campfire Capital

> Campfire Capital is a VC fund in Vancouver backing Retail and Fashion. See 5 investments, check sizes, portfolio and contact details. Updated Oct 2026.

- Type: VC Fund
- Location: Vancouver, Canada
- Total investments: 5
- Last investment: Oct 2016
- Lead investor: 40%
- Fund size: $31M
- Last fund: Oct 2016
- Last updated: Oct 2026
- LinkedIn: http://www.linkedin.com/company/3828969
- X (Twitter): http://twitter.com/campfirecapital
- Website: http://www.campfire-capital.com
- Facebook: http://www.facebook.com/campfirecapital

Campfire Capital is a VC fund in Vancouver focused on Retail and Fashion. Campfire is financially backed by over 30 former and current lululemon executives, all of whom worked closely together to create tremendous value for lululemon during its high growth period from 2002 to the present, in addition to 20 other consumer and retail industry leaders from across North America.Collectively, their investor network bringsdeep operating expertise and networks from global brands including lululemon athletica, Starbucks, DAVIDsTEA, Abercrombie & Fitch, Nike, Skull Candy, VEGA, ALDO, and Zara. Each individual brings an average of 15 years experience across key functions such as brand, store & e-commerce operations, merchandising, real estate and distribution & logistics. Their investor base’s combined background spans sub-industries including apparel & footwear and food & beverage.Their group lends operational support and expertise to Campfire’s portfolio company management teams, seeking to positively impact growth and ultimately create value for all Campfire stakeholders.

## Contacts

5 contacts available for Campfire Capital. Shizune tracks 4 team members at Campfire Capital. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/campfire-capital?utm_source=investor_profile

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Retail | 3 | 60% |
| Fashion | 2 | 40% |
| E-Commerce | 2 | 40% |
| Consumer Goods | 2 | 40% |
| Men's | 1 | 20% |

13 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Series B | 2 | 40% |
| Series A | 1 | 20% |
| Series C | 1 | 20% |
| Venture - Series Unknown | 1 | 20% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United States | 3 | 60% |
| Canada | 1 | 20% |

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Brooke Harley | Founder | 0 | https://shizune.co/investors/profile/brooke-harley |
| Christine Day | Partner | 2 | https://shizune.co/investors/profile/christine-day |
| John Currie | Partner | 1 | https://shizune.co/investors/profile/john-currie-b1a9 |
| Manica Gautam | Partner | 0 | https://shizune.co/investors/profile/manica-gautam |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Cotopaxi | Cotopaxi is a direct-to-consumer, outdoor gear, and apparel company with a social-focused mission of eradicating extreme poverty. Every piece of gear is tied to a humanitarian cause in the world’s poorest countries. Every pack provides between one and three weeks of education to a child, the sale of a water bottle provides six months of clean waterand all apparel is tied to health related projects. Cotopaxi's aim is to help the world's poorest of the poor and to provide transparency by showing the exact impact of donations.It was founded in 2014 and headquartered in Salt Lake City, Utah. | $1.5M | Venture - Series Unknown | Oct 26, 2016 | http://www.cotopaxi.com/ |
| FIGS | FIGS is a health care apparel company focusing on the design, technical fabrications, and the comfort of scrubs for healthcare providers. FIGS medical apparel is antimicrobial, wrinkle-resistant, stain repellant, lint-free, and utilizes four-way stretch. Founded in 2013 by Heather Hasson and Trina Spear, FIGS is headquartered in Los Angeles,California. | $5M | Series A | May 05, 2016 | http://www.wearfigs.com |
| Juicero | Juicero is on a mission to help people consume more fresh produce every day. Starting with the first home, cold-press juicing system that makes raw, organic juice with the touch of a button, the Juicero system represents three years of hard work to bring cold-pressing technology (and nutrient-dense goodness) home. It’s all in the spirit ofmanifesting true health, and it’s just the beginning. | $70M | Series B | Mar 31, 2016 | http://juicero.com/ |
| Frank & Oak | Frank & Oak is a vertically integrated online menswear brand with premium threads and a simple, integrated, and personalized shopping experience. Every month, Frank & Oak offers members a limited feed of premium clothing and accessories. Our curators act as a lifestyle partner, offering style advice, personalized product suggestions,and an easy-to-use shopping platform. Since launching in February 2012, the brand has seen tremendous growth, momentum, and media coverage for both its garments and its unique membership experience. | $3.8M | Series C | Aug 21, 2015 | http://www.frankandoak.com |
| Frank & Oak | Frank & Oak is a vertically integrated online menswear brand with premium threads and a simple, integrated, and personalized shopping experience. Every month, Frank & Oak offers members a limited feed of premium clothing and accessories. Our curators act as a lifestyle partner, offering style advice, personalized product suggestions,and an easy-to-use shopping platform. Since launching in February 2012, the brand has seen tremendous growth, momentum, and media coverage for both its garments and its unique membership experience. | $15M | Series B | Sep 04, 2014 | http://www.frankandoak.com |

5 of 5 investments shown.

## Co-investors
- [1745 Ventures](https://shizune.co/investors/profile/bertelsmann-digital-media-investments) — VC Fund, 2 deals together
- [Goodwater Capital](https://shizune.co/investors/profile/goodwater-capital) — VC Fund, 2 deals together
- [Investissement Quebec](https://shizune.co/investors/profile/investissement-quebec) — VC Fund, 2 deals together
- [Lightbank](https://shizune.co/investors/profile/lightbank) — VC Fund, 2 deals together
- [Real Ventures](https://shizune.co/investors/profile/real-ventures) — VC Fund, 2 deals together
- [Rho Canada Ventures](https://shizune.co/investors/profile/rho-canada) — VC Fund, 2 deals together

## Similar investors

### Similar stage
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund
- [FJ Labs](https://shizune.co/investors/profile/fj-labs) — VC Fund
- [General Catalyst](https://shizune.co/investors/profile/general-catalyst-partners) — VC Fund

## FAQ

### What does Campfire Capital invest in?

Campfire Capital invests primarily in Retail, Fashion and E-Commerce startups, most often at Series B and Series A stage. Most of the 5 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### How do I contact Campfire Capital?

Public channels for Campfire Capital include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at Campfire Capital?

The team at Campfire Capital includes Brooke Harley (Founder), Christine Day (Partner) and John Currie (Partner). The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Oct 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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