# Caitlin Strandberg

> Caitlin Strandberg is a seed investor at Lerer Hippeau backing Information Technology. See 14 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Lerer Hippeau](https://shizune.co/investors/profile/lerer-ventures)
- Location: New York, United States
- Total investments: 14
- Last investment: Jun 2023
- Lead investor: 64%
- Last updated: Aug 2026
- LinkedIn: http://www.linkedin.com/in/caitlinstrandberg
- X (Twitter): http://twitter.com/strandby
- Website: http://about.me/caitlinstrandberg

Caitlin Strandberg is a seed investor at Lerer Hippeau in New York focused on Information Technology and Software. Caitlin is an associate at Flybridge Capital Partners whose investment interests and experience broadly cover companies and technologies across the information technology sector including ad tech, digital media, fin tech, and consumer internet. Caitlin previously worked at FirstMark Capital as a Vice President. She attended Harvard Business Schooland Cornell University.Caitlin joined the firm in August 2012 from LearnVest, a personal finance start-up in NYC, where she served as Director of Business Development. Previously, she was the Associate Director of Business Development at Behance, a platform for showcasing and discovering creative work online. Caitlin was also the President and Co-founder of Slope Media Group, a student-run media organization based out of Cornell University that includes internet radio, internet television and a digital magazine.Caitlin holds a BA in History from Cornell University with a minor in Science and Technology Studies.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Information Technology | 5 | 36% |
| Software | 2 | 14% |
| Artificial Intelligence | 2 | 14% |
| B2C | 1 | 7% |
| Apps | 1 | 7% |

27 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 8 | 57% |
| Series A | 3 | 21% |
| Funding Round | 1 | 7% |
| Convertible Note | 1 | 7% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Advocate | Advocate will help Americans engage with federal agencies through a scalable technology-enabled services platform to provide disabled Americans with a transparent, hassle-free way to receive the government benefits they deserve. We believe that the application process for these benefits should be easy and the financial support accessible to allqualified claimants | $4M | Seed | Jun 02, 2023 |  |
| Advocate | Advocate develops AI applications to improve government and civilian relations by automating filing and response processes. Its platform streamlines human processing, decision-making, and risk assessment for federal government benefits programs to increase efficiency and effectiveness for individuals and the government. | $4M | Seed | Jun 02, 2023 |  |
| Cure Hydration | Cure is a VC-backed hydration brand based in New York City. We’re the only premium hydration brand with a science-backed formula, plant-based ingredients, no added sugar, and 4x the electrolytes of leading sports drinks. The product is based on the World Health Organization's formula for Oral Rehydration Solution that is proven to hydrate aseffectively as an IV drip but, unlike other ORS products, the ingredients are non-GMO, sustainably sourced, and have no added sugar. Made with coconut water and pink Himalayan salt, Cure provides everything your body needs for daily hydration and nothing it doesn't. Cure is backed by a medical advisory board that includes Dr. Roshini Raj, Dr. Dana Cohen, and Brooke Alpert and is FSA/HSA Eligible. In just 4 years, Cure has expanded to over 13,000 retail stores nationwide including CVS, Walgreens, and Sprouts, and was named to the Inc. 5000 list of fastest-growing companies in America at #225 (#10 in Food and Beverage). Cure is a female-founded company, certified Plastic Neutral, and donates a serving for every purchase made to someone in need. Our investors include Lerer Hippeau, Valedor Partners, Rocana Ventures, Beliade, Silas Capital, Litani Ventures, Joyance Partners, Parallel Ventures, Great Oaks Venture Capital, Simple Food Ventures, Carly Strife (Founder of BARK), Kathleen King (Founder of Tate's Cookies), Philip Krim (CEO at Casper), Nick Green (CEO at Thrive Market), Nas, Andy Roddick and more. | $5.6M | Series A | Apr 17, 2023 |  |
| Recast | Recast is a media measurement platform developer for a wasted advertising budget. Its platform utilizes cutting-edge probabilistic computation and causal inference for a fully-automated insight system. Using AI, it also optimizes marketing performance by accurately measuring the true impact of marketing in real-time. | $3.4M | Seed | Dec 14, 2022 |  |
| Sequencing.com | Sequencing is the world’s first and only open operating system for DNA sequencing, storage, analysis, personalization, and application development. We are ushering in a new era of personal genome innovation for consumers, bioinformatics developers/startups, pharmaceutical companies, and health and wellness providers. Sequencing has been usedby partners throughout the world to develop and market more than 100 DNA analysis apps. These apps analyze data from our own or any third party genetic test (including 23andMe, Ancestry.com, Illumina, Invitae, and Color) and provide straightforward reports covering the full range of information that can be obtained from DNA including personalized medicine, preventive health, preconception screening, rare disease screening, wellness optimization, genealogy, and genetic data exploration. Our DNA-as-a-service enables healthcare providers and wellness organizations to effortlessly customize their own genetic testing, analysis, and storage pipelines for almost any purpose, including the assessment of risk for thousands of diseases, the likelihood of experiencing medication reactions, and the personalization of wellness products and services. | $5M | Seed | Nov 08, 2022 |  |
| Onward | Onward is on a mission to improve the lives of co-parents and their children. With Onward, divorced and separated parents can track and mange shared expenses for their children more easily and streamline the often tense communication about shared finances. | $9.7M | Series A | Oct 27, 2022 |  |
| Bookkeep | Bookkeep.com is a provider of summarized financial automation for retail, restaurant, and ecommerce businesses. | $6.6M | Seed | Oct 20, 2022 |  |
| Hello Cake | Hello Cake is a sexual health and wellness brand that offers a line of prescription medication, supplements, lubricants, and devices. The company's products are inspired by real couples and tested across the spectrum of sexual preferences before launch. | $8M | Series A | Sep 27, 2022 |  |
| Pando | Pando is bringing equity, inclusion, and structure to employee progression. Employee progression is often opaque, unstructured, uninformed, and subjective. As a result, many employees get overlooked, feel stuck, become disengaged, and eventually leave.They believe that structured, transparent, and actionable career ladders drive equity, empowerteams and create purpose for all employees.Pando HR was founded in 2020 and is headquartered in San Francisco, California. | $5M | Seed | Apr 29, 2022 |  |
| Hello Cake | Hello Cake is a sexual health and wellness brand that offers a line of prescription medication, supplements, lubricants, and devices. The company's products are inspired by real couples and tested across the spectrum of sexual preferences before launch. | $2.5M | Convertible Note | Apr 05, 2022 |  |

10 of 14 investments shown.

## Co-investors
- [Correlation Ventures](https://shizune.co/investors/profile/correlation-ventures) — VC Fund, 5 deals together
- [Silas Capital](https://shizune.co/investors/profile/silas-capital) — VC Fund, 4 deals together
- [TTV Capital](https://shizune.co/investors/profile/ttv-capital) — VC Fund, 4 deals together
- [Argonautic Ventures](https://shizune.co/investors/profile/argonautic-ventures) — VC Fund, 3 deals together
- [Selva Ventures](https://shizune.co/investors/profile/selva-ventures) — VC Fund, 3 deals together
- [Brand Foundry Ventures](https://shizune.co/investors/profile/brand-foundry-ventures) — VC Fund, 2 deals together

## About Lerer Hippeau

VC Fund · New York, United States

Lerer Hippeau is a seed-stage venture capital firm. The firm has invested in entrepreneurs with great ideas who aren’t afraid to do hard things. Their portfolio includes more than 400 enterprise and consumer businesses, including Guideline, MIRROR, Blockdaemon, K Health, Allbirds, ZenBusiness, and Thrive. They’re experienced operators who investearly and stay in their founders’ corners as they build iconic companies.

5 contacts available at Lerer Hippeau.

| Name | Title | Profile |
| --- | --- | --- |
| Ron Zori | Venture Partner | https://shizune.co/investors/profile/ron-zori |
| Andrea Vogel | Partner | https://shizune.co/investors/profile/andrea-hippeau |
| Ben Lerer | Managing Partner | https://shizune.co/investors/profile/ben-lerer |
| Caitlin Strandberg | Partner | https://shizune.co/investors/profile/caitlin-strandberg |
| Daniel Rochkind | CFO | https://shizune.co/investors/profile/daniel-rochkind |

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## FAQ

### What does Caitlin Strandberg invest in?

Caitlin Strandberg invests primarily in Information Technology, Software and Artificial Intelligence startups, most often at Seed and Series A stage. Most of the 14 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Caitlin Strandberg last invest?

The most recent investment recorded for Caitlin Strandberg closed in Jun 2023. Shizune tracks 14 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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