# Brock Weatherup

> Brock Weatherup is a seed investor at Metamorphosis Partners backing EdTech and Medical. See 2 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Metamorphosis Partners](https://shizune.co/investors/profile/metamorphosis-partners)
- Location: San Diego, United States
- Total investments: 2
- Last investment: Jul 2015
- Lead investor: 0%
- Last updated: Aug 2026
- LinkedIn: http://www.linkedin.com/in/brockweatherup
- X (Twitter): http://twitter.com/brockweatherup

Brock Weatherup is a seed investor at Metamorphosis Partners in San Diego focused on EdTech and Medical. Brock Weatherup is the CEO/Founder of Metamorphosis Partners driving enterprise value through innovation in the $80B pet industry focused on the consumer. Brock was most recently the EVP of Strategic Innovation & Digital Experience at Petco. Previously he was CEO & CoFounder of PetCoach (acquired by Petco) - revolutionizing the PetHealth Care experience. Brock is a CEO, entrepreneur, angel investor, builder of enterprise value and passionate advocate about the consumer and their interactions with digital media & Ecommerce. Brock is also managing partner of Atai Ventures angel investments, co-founder of ICONYC (www.iconyclabs.com) an early stage NYC based Israeli accelerator, investor/advisor/board member for 7+ startups - VeryApt, SideCar, Social Ladder, Ethology and an industry advisor for VC firms EQT Partners, MissionOG & SafeGuard. Previously Brock was SVP/Chief Digital Officer of Petsmart after selling Pet360 where he was CEO the prior 5 years. Brock was also CEO of Fathead and held several leadership positions with InterActiveCorp (Ticketmaster, Match.com, CitySearch, ReserveAmerica). A graduate of University of Colorado Boulder, sits as a board member of the Nature Conservancy – Adirondacks, father of two amazing girls and pet owner to my 4yr old retriever named...Boulder.

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $550k–$880k |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| EdTech | 1 | 50% |
| Medical | 1 | 50% |
| mHealth | 1 | 50% |
| Software | 1 | 50% |
| Health Care | 1 | 50% |

7 industries tracked in total.

### Country

| Country | Investments | Share |
| --- | --- | --- |
| Israel | 1 | 50% |
| United States | 1 | 50% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Amplio | Amplio’s digital platform connects students, educators, therapists and administrators with advanced technologies to help students with special needs maximize their potential and improve outcomes. Whether on-site or online, the platform equips students with individualized, high-fidelity interventions and enables educators to devote more time todirect instruction. Administrators gain a 360-degree view into student progress and programs, resources, compliance and funding. Our solutions are developed in conjunction with parents and a world- class advisory council, academics, and school administrators with expertise in special populations. Tens of thousands of students have received services and interventions using the Amplio platform since the solution was launched in 2019. | $550K | Seed | Jul 01, 2015 |  |
| Myndlift | Myndlift combines neurotechnology, behavioral psychology and human care to offer a better mental care solution. Used by 10's of thousands of individuals through hundreds of mental health providers, it has positioned itself as the leading solution combining EEG brain metrics and behavioral health. | $880K | Seed | May 01, 2015 |  |

2 of 2 investments shown.

## Co-investors
- [ICONYC labs](https://shizune.co/investors/profile/iconyc-labs) — VC Fund, 1 deal together
- [Publicis Groupe](https://shizune.co/investors/profile/publicis-groupe) — VC Fund, 1 deal together

## About Metamorphosis Partners

VC Fund · La Jolla, United States

Metamorphosis Partners is a pet consumer development company that offers pet content, media networks, products, and services. The company has a proven team of experts, entrepreneurs, misfits, optimists, and a French guy, all with diverse backgrounds and skills, united by our experience in the ever-expanding $80B+ pet industry, and fueled by itspassion to help pet parents do better for their pets.Metamorphosis Partners' mission is to create extraordinary value for our stakeholders and clients by creating, operating, accelerating, and marketing next-level pet content, media networks, products, and services.

5 contacts available at Metamorphosis Partners.

| Name | Title | Profile |
| --- | --- | --- |
| Brock Weatherup | CEO & Founder | https://shizune.co/investors/profile/brock-weatherup |
| Andrew Zucker | Chief Revenue Officer | https://shizune.co/investors/profile/andrew-zucker |
| David Krauser | Co-Founder | https://shizune.co/investors/profile/david-krauser |
| Elizabeth Strohen | GM The Anxious Pet & Co Founder | https://shizune.co/investors/profile/elizabeth-strohen |
| Nick Rosenthal | GM and Co Founder | https://shizune.co/investors/profile/nick-rosenthal |

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## FAQ

### What does Brock Weatherup invest in?

Brock Weatherup invests primarily in EdTech, Medical and mHealth startups, most often at Seed stage. Most of the 2 investments tracked by Shizune back companies in Israel. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Brock Weatherup's check size?

Brock Weatherup typically joins rounds of $550k–$880k at Seed. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Brock Weatherup participates in.

### When did Brock Weatherup last invest?

The most recent investment recorded for Brock Weatherup closed in Jul 2015. Shizune tracks 2 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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