# Brian Sugar

> Brian Sugar is a seed investor at Sugar Capital (San Francisco) backing E-Commerce and Retail. See 22 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Sugar Capital](https://shizune.co/investors/profile/sugar-capital)
- Location: San Francisco, United States
- Total investments: 22
- Last investment: Jun 2024
- Lead investor: 5%
- Last updated: Aug 2026
- LinkedIn: http://www.linkedin.com/in/briansugar
- X (Twitter): http://twitter.com/briansugar
- Website: https://x.com/briansugar
- Facebook: http://www.facebook.com/briansugar

Brian Sugar is a seed investor at Sugar Capital in San Francisco focused on E-Commerce and Retail. Brian Sugar is the Managing Partner of Sugar Capital. He is a Founder at POPSUGAR.

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $1M–$6M |
| Pre-Seed | $500k–$2.3M |
| Series A | $2.6M–$20M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| E-Commerce | 11 | 50% |
| Retail | 5 | 23% |
| SaaS | 4 | 18% |
| Fashion | 3 | 14% |
| Software | 3 | 14% |

39 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 15 | 68% |
| Series A | 3 | 14% |
| Pre-Seed | 2 | 9% |
| Angel | 1 | 5% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United States | 15 | 68% |
| Israel | 1 | 5% |
| Australia | 1 | 5% |
| United Kingdom | 1 | 5% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Reflex | Reflex is an online marketplace that helps brands find and connect with retail workers on-demand. | $9.1M | Seed | Jun 08, 2024 |  |
| Reflex | Reflex is an online marketplace that helps brands find and connect with retail workers on-demand. | $4.5M | Seed | Jun 07, 2022 |  |
| Novel | A no-code platform for NFT commerce. | $6M | Seed | Apr 05, 2022 |  |
| Novel | +3X repeat purchase & +10X referral revenue. Launch Apple and Google wallet passes for your brand in minutes. | $6M | Seed | Apr 05, 2022 |  |
| Disco | Disco develops an AI-driven partnership platform that makes recommendations to consumers across brands. It operates as a network of brands that work together to learn more about their customers, increase merchandising distribution, and lower customer acquisition costs. | $20M | Series A | Mar 04, 2022 |  |
| Hyper | We're building the infrastructure to bring digital experience into the real world. Starting with an SDK for retail stores, which uses maps, AR and hyper-accurate indoor location. The biggest retailers in the world use our technology to drive customer experience. | $3.4M | Seed | Nov 23, 2021 |  |
| Disco | Disco develops an AI-driven partnership platform that makes recommendations to consumers across brands. It operates as a network of brands that work together to learn more about their customers, increase merchandising distribution, and lower customer acquisition costs. | $4.3M | Seed | Jun 29, 2021 |  |
| Plumb | Plumb's mission is simple yet ambitious: to make AI-powered workflow automation accessible to everyone. We're creating a completely new way to design, test, and configure AI-powered workflows. | $1.8M | Seed | Mar 02, 2021 |  |
| Murmur | Murmur is a collaborative platform that makes private work agreements public, helping startups define, test, improve, and scale how teams work. It enables founders to create policies, documents, and operating norms from scratch, templates, or by borrowing practices from leading company cultures, supporting hiring, vacation, and collaborationframeworks for better teamwork and transparency. widely! |  | Seed | Mar 01, 2021 |  |
| AirRobe | Empowering the collaborative consumption of luxury consumer goods. | $1M | Seed | Oct 12, 2020 |  |

10 of 22 investments shown.

## Co-investors
- [Lerer Hippeau](https://shizune.co/investors/profile/lerer-ventures) — VC Fund, 5 deals together
- [Indicator Ventures](https://shizune.co/investors/profile/indicator-ventures) — VC Fund, 4 deals together
- [Active Capital](https://shizune.co/investors/profile/active-capital) — VC Fund, 2 deals together
- [ATX Venture Partners](https://shizune.co/investors/profile/atx-venture-partners) — VC Fund, 2 deals together
- [Clutch VC](https://shizune.co/investors/profile/clutch-vc) — VC Fund, 2 deals together
- [Costanoa Ventures](https://shizune.co/investors/profile/costanoaventures) — VC Fund, 2 deals together

## About Sugar Capital

VC Fund · San Francisco, United States

Sugar Capital invests in the brands and technology that power the future of commerce. The firm specializes in the fields of finance, financial services, and financial exchanges. It was founded in 2020 and headquartered in San Francisco, California.

2 contacts available at Sugar Capital.

| Name | Title | Profile |
| --- | --- | --- |
| Brian Sugar | Founder & Partner | https://shizune.co/investors/profile/brian-sugar |
| Krista Moatz | Managing Partner | https://shizune.co/investors/profile/krista-moatz |

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## FAQ

### What does Brian Sugar invest in?

Brian Sugar invests primarily in E-Commerce, Retail and SaaS startups, most often at Seed and Series A stage. Most of the 22 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Brian Sugar's check size?

Brian Sugar typically joins rounds of $1M–$6M at Seed, $500k–$2.3M at Pre-Seed and $2.6M–$20M at Series A. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Brian Sugar participates in.

### When did Brian Sugar last invest?

The most recent investment recorded for Brian Sugar closed in Jun 2024. Shizune tracks 22 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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