Brentwood Associates
VC Fund
Los Angeles, United States
Brentwood Associates is a middle-market private equity investment firm with a 30+ year history of investing in leading growth companies. Brentwood focuses on investments in growing businesses where it can leverage its extensive experience in areas such as consumer products and services; multi-location growth strategies, including specialty retailand restaurants; direct marketing, including direct mail and e-commerce; health and wellness; education; and business services. Since 1984, Brentwood’s dedicated private equity team has invested in over 50 portfolio companies with an aggregate transaction value of over $6 billion. With significant experience in both investing and brand building, Brentwood is a value-added partner with entrepreneurs and senior management teams building world-class companies.
- Total investments:
- 23
- Last investment:
- Lead investor:
- 57%
Last updated:
For AI agents: llms.txt
Industries Brentwood Associates invests in
Stages Brentwood Associates invests in
Countries Brentwood Associates invests in
Contacts
| Name | Phone | Socials | |
|---|---|---|---|
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Bill Barnum
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Craig Milius
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Eric Reiter
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James Hays
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Jay Sung
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| See all 9 contacts → | |||
Investment Focus
Industry
- Food and Beverage 6 (26%)
- Software 4 (17%)
- Restaurants 3 (13%)
- Travel 2 (9%)
- Fashion 2 (9%)
Stage
- Private Equity 9 (39%)
- Funding Round 3 (13%)
- Series A 2 (9%)
- Series B 2 (9%)
- Series D 2 (9%)
Country
- United States 19 (83%)
- Canada 1 (4%)
Team
| Name | Title | Investments | Links | |
|---|---|---|---|---|
|
Bill Barnum
General Partner
|
General Partner | Total investments: 2 | Find email | |
|
Craig Milius
Partner
|
Partner | Total investments: 2 | Find email | |
|
Eric Reiter
General Partner
|
General Partner | Total investments: 0 | Find email | |
|
James Hays
Chief Financial Officer and Chief Compliance Officer
|
Chief Financial Officer and Chief Compliance Officer | Total investments: 0 | Find email | |
|
Jay Sung
Operating Partner and CMO
|
Operating Partner and CMO | Total investments: 0 | Find email | |
| See all 9 team members → | ||||
Investments
| Company | Description | Round | Links |
|---|---|---|---|
Throne Labs
|
Throne Labs is the clean, modern public bathroom network powered by IoT sensors and data-driven servicing. Throne provides a flexible and cost-effective solution to expand access to pleasant public restroom experiences – a $122B market opportunity. Users can easily book a session in the Throne app and leave their homes without the worry of tryingto find a place for relief. | $8.9M / Series B / Oct 21, 2025 | |
L Nutra
|
L-Nutra is a Science, Technology company that specializes in researchers and collaborators are leaders in the field of nutrition. | $47M / Series D / Nov 07, 2023 | |
Wingstop
|
Wingstop operates and franchises more than 1,700 locations worldwide. The Wing Experts are dedicated to Serving the World Flavor through an unparalleled guest experience and use of a best-in-class technology platform, all while offering classic and boneless wings, tenders, and Thigh Bites, always cooked to order and hand sauced-and-tossed infans' choice of 11 bold, distinctive flavors. Wingstop's menu also features signature sides including fresh-cut, seasoned fries and freshly-made ranch and bleu cheese dips. | Post-IPO Equity / Nov 07, 2023 | |
LegalMation
|
LegalMation is an AI technology company that provides tools to help attorneys and legal professionals automate routine litigation tasks, allowing them to focus on more valuable tasks in their practice. It aims to redefine the way these professionals provide value to their clients, whether as outside or in-house legal counsel.For corporate legaldepartments, LegalMation tools will provide in-house attorneys and paralegals unparalleled time and cost savings, standardized and consistent documentation, and ultimately the ability to outsource less. It also allows law firms to achieve higher per-attorney profitability and efficiency.LegalMation was founded in 2016 and is based in Los Angeles, California, United States. | $15M / Series A / Oct 25, 2023 | |
Pacifica Beauty
|
Pacifica manufactures natural beauty & lifestyle products that are vegan and cruelty-free for Environment. | Private Equity / Jan 28, 2022 | |
|
L Nutra
|
L-Nutra is a Science, Technology company that specializes in researchers and collaborators are leaders in the field of nutrition. | Private Equity / Jul 07, 2021 | |
Medbridge
|
MedBridge is a provider of patient engagement and clinical education solutions for healthcare professionals. It offers a SaaS platform that combines a robust technology offering with a large and growing library of best-in-class content. The company’s platform is widely used across multiple healthcare specialties, including physical therapy,occupational therapy, speech-language pathology, and nursing. MedBridge has made significant investments in people, infrastructure, and content over the last several years to help accelerate its growth. Brentwood’s investment will be used to expand in existing markets and extend into new healthcare specialties and care settings. | Venture - Series Unknown / Jan 13, 2021 | |
Snooze
|
Founded by brothers Jon and Adam Schlegel, Snooze was born on April 2, 2006 in Denver, Colorado seeking to evolve the A.M. dining experience through culinary innovation, an eclectic and energetic atmosphere and comfortable and friendly service.Breakfast marks the beginning of a new day. At Snooze, they believe life is for living and eachperson and each day is worth celebrating. Their mantra: it only takes a moment to make a difference.From the day they were born, their people – Snoozers – have led the way serving creative twists on America’s favorite breakfast classics in a casual, friendly and vibrant atmosphere. The passion of their Snoozers is contagious. Over the past 8+ years it has inspired Snooze fans of all ages across the country.They embrace their roots in the Denver Ballpark neighborhood and aspire to be an integral part of every community in which they’re lucky to live. Today, you can experience Snooze across neighborhoods in Colorado, California and Arizona. | Private Equity / Dec 17, 2020 | |
KeyMe Locksmiths
|
KeyMe is a mobile app that allows users to store, share, and duplicate their physical keys based on a digital image. The company provides an app for copying keys and robotic kiosks for new key fabrication. It offers customers a one-stop solution for all their locksmith needs ranging from lockouts and re-keys to complex installations and customjobs.KeyMe smart kiosks are deployed in over 2,500 locations across leading retailers across 46 states, including (alphabetically): Acme, Albertsons, AutoZone, Bed Bath & Beyond, Brookfield, Dillons, Foodmaxx, Foodtown, Frys, Giant Eagle, GGP, Harmon Face Values, IKEA, Jewel-Osco, JLL Properties, Kmart, Kroger, Mall of America, Navarro, Ralphs Grocery, Randalls, Rite Aid, Safeway, Save-A-Lot, Save Mart, Sears, Simon Malls, Smith’s Food & Drug, Starwood, Tom Thumb, UNFI, Vons and 7-Eleven, among others.KeyMe kiosks are the first and only kiosks with the ability to duplicate the majority of vehicles and RFID keys on the market. The smart kiosks copy most keys in under 30 seconds, at a rate that is 10 times more accurate than the industry average. KeyMe investors include Battery Ventures, BlackRock, Comcast Ventures, Questmark Partners, Ravin Gandhi, River Park Ventures, and White Star Capital. | $35M / Series E / Jan 14, 2020 | |
ClassWallet
|
ClassWallet streamlines manual, time-intensive tasks of collecting receipts, reconciling invoices, and making vendor and reimbursement payments by digitizing and automating those processes. | $2.3M / Seed / May 07, 2018 | |
| See all 23 investments → | |||
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FAQ
What does Brentwood Associates invest in?
Brentwood Associates invests primarily in Food and Beverage, Software and Restaurants startups, most often at Private Equity and Funding Round stage. Most of the 23 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.
How do I contact Brentwood Associates?
Public channels for Brentwood Associates include LinkedIn and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.
Who are the partners at Brentwood Associates?
The team at Brentwood Associates includes Bill Barnum (General Partner), Craig Milius (Partner) and Eric Reiter (General Partner), among 9 team members tracked by Shizune. The Team section lists each member with their title, investment count and links.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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