# Branded Hospitality

> Branded Hospitality is a VC fund backing Food and Beverage and Software. See 90 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: New York, United States
- Total investments: 90
- Last investment: Oct 2025
- Lead investor: 21%
- Fund size: $25M
- Last fund: Jul 2018
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/branded-strategic/
- Website: http://www.brandedstrategic.com
- Facebook: https://www.facebook.com/brandedstrategichospitality/

Branded Hospitality is a VC fund in New York focused on Food and Beverage and Software. Branded Strategic Hospitality is an investment and solutions company that leverages its ecosystem of hospitality venues, expertise, and deep relationships to influence, accelerate, and evolve hospitality technology (“HI-Tech”) and F&B innovation. Branded’s Principals and Managing Partners have worked together in the restaurant business for over25 years, including the formation of Branded Restaurants in 2007.

## Contacts

5 contacts available for Branded Hospitality. Shizune tracks 7 team members at Branded Hospitality. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/branded-strategic-advisors?utm_source=investor_profile

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Food and Beverage | 15 | 17% |
| Software | 14 | 16% |
| Restaurants | 14 | 16% |
| Information Technology | 10 | 11% |
| Artificial Intelligence | 8 | 9% |

84 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 26 | 29% |
| Series A | 10 | 11% |
| Pre-Seed | 4 | 4% |
| Convertible Note | 3 | 3% |
| Funding Round | 2 | 2% |

6 stages tracked in total.

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United States | 37 | 41% |
| United Kingdom | 3 | 3% |
| Canada | 2 | 2% |
| Ireland | 1 | 1% |

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Jimmy Frischling | Founder/ Managing Partner | 17 | https://shizune.co/investors/profile/jimmy-frischling |
| Dean Palin | Principal; Co-Owner and Principal | 0 | https://shizune.co/investors/profile/dean-palin |
| James Frischling | Principal | 0 | https://shizune.co/investors/profile/james-frischling |
| Julie Zucker | Chief Marketing Officer and Partner | 2 | https://shizune.co/investors/profile/julie-zucker |
| Michael Schatzberg | Managing Partner | 6 | https://shizune.co/investors/profile/michael-schatzberg |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| FamilyMeal | FamilyMeal is a free online ordering platform that helps you sell more catering, holiday, and event meals straight from your website. We give you hands-on support and easy-to-use software |  | Seed | Oct 30, 2025 |  |
| Brooklyn Dumpling Shop | Brooklyn Dumpling Shop specializes in serving various dumplings combining traditional and innovative dumpling flavors. The restaurant uses a contactless automat system, which ensures a seamless and modern way to enjoy their food. Brooklyn Dumpling Shop is located in New York, they offer a variety of dumplings with creative fillings like Korean BBQ,mac and cheese, smashed apple pie, signature creamy peanut sauce, and exclusive smashed burgers. | $5M | Series A | May 01, 2025 |  |
| Craveworthy Brands | Craveworthy Brands is a hospitality company that offers unique, engaging, and scalable brands to deliver food and guest experiences. The company currently owns, operates, and franchises 7 distinct brands in 24 states. |  | Series B | Mar 01, 2025 |  |
| Starfish | Starfish is a supply chain traceability technology company focused on enabling transparent and secure data sharing across the food system. It helps businesses improve visibility, compliance, and trust by connecting product data across complex supply chains. The platform supports real-time, interoperable data exchange from origin to consumer forbetter safety and efficiency. |  | Seed | Nov 18, 2024 |  |
| Mr Bing Foods | Mr Bing brings our passion for East Asian flavors to sauce lovers everywhere. Originally founded in 2012 as a chain of street food kiosks in Hong Kong, Mr. Bing was crowned “Rookie of the Year” by the Vendy Awards for Best Street Food in NYC in 2015. In 2018, fans demanded to buy our sauces, and our Chili Crisp was launched in grocery stores,followed by our Thai-Style Sriracha and Sweet and Spicy Chili Crisp Wing Sauce. While Mr Bing street food kiosks closed during the pandemic, our story lives on in a bottle, available to lovers of East-Asian inspired flavors everywhere, at thousands of grocery stores, restaurants, colleges, office campuses, and stadiums nationwide. From street cart to tailgate, try Mr Bing sauces on eggs, rice, pizza, dumplings, noodles, or drizzle on burgers and hot dogs to take your cookout from mundane to insane. |  | Series A | Nov 11, 2024 |  |
| ARI Venture Studio | ARI Venture Studio is the first venture studio focused on restaurant technology solutions. |  | Pre-Seed | Nov 08, 2024 |  |
| Fishbowl | Fishbowl is the leading provider of one-to-one guest marketing products and services for the restaurant industry. | $2.5M | Venture - Series Unknown | Oct 15, 2024 |  |
| LDV Hospitality | We create and operate our restaurants, bars, and lounges with a disciplined and creative approach to delivering our guests | $10M | Venture - Series Unknown | Jul 10, 2024 |  |
| JUICER | JUICER is helping restaurants automate their pricing within their existing technology stack using machine learning algorithms. By taking a data-driven approach to pricing, restaurants can significantly increase revenue and profitability. With dynamic pricing, restaurants can increase profits during peak periods, increase volume during slowerperiods, and improve the customer experience by providing deals to price-sensitive customers, and by lowering wait times for customers during busy periods. | $5.3M | Seed | Apr 09, 2024 |  |
| Big Chicken | Big Chicken is a food and beverage company that offers popcorn chicken, crinkle-cut fries, desserts, and kid's meals. | $10M | Series A | Mar 15, 2024 |  |

10 of 90 investments shown.

## Co-investors
- [Branded Hospitality Ventures](https://shizune.co/investors/profile/branded-hospitality-ventures) — VC Fund, 15 deals together
- [Connetic Ventures](https://shizune.co/investors/profile/connetic-ventures) — VC Fund, 6 deals together
- [Pi Ventures](https://shizune.co/investors/profile/pi-ventures) — VC Fund, 4 deals together
- [SOSV](https://shizune.co/investors/profile/sosv) — VC Fund, 3 deals together
- [Aurify Brands](https://shizune.co/investors/profile/aurify-brands) — VC Fund, 2 deals together
- [Chicago Ventures](https://shizune.co/investors/profile/chicago-ventures) — VC Fund, 2 deals together

## Similar investors

### Similar stage
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund
- [Right Side Capital Management](https://shizune.co/investors/profile/right-side-capital-management) — VC Fund

## FAQ

### What does Branded Hospitality invest in?

Branded Hospitality invests primarily in Food and Beverage, Software and Restaurants startups, most often at Seed and Series A stage. Most of the 90 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### How do I contact Branded Hospitality?

Public channels for Branded Hospitality include LinkedIn, the website linked on this profile and Facebook. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at Branded Hospitality?

The team at Branded Hospitality includes Jimmy Frischling (Founder/ Managing Partner), Dean Palin (Principal; Co-Owner and Principal) and James Frischling (Principal), among 7 team members tracked by Shizune. The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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