# Brand Fund

> Brand Fund is a VC fund in Auckland backing Content, Marketing and Advertising. See 6 investments, check sizes, portfolio. Updated Aug 2026.

- Type: VC Fund
- Location: Auckland, New Zealand
- Total investments: 6
- Last investment: Feb 2026
- Lead investor: 33%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/brand-fund-by-previously-unavailable-and-icehouse-ventures
- Website: https://www.previously.co/brand-fund-1

Brand Fund is a partnership between Previously Unavailable and Icehouse Ventures and invests in companies.

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $823k–$4M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Content | 1 | 17% |
| Marketing | 1 | 17% |
| Advertising | 1 | 17% |
| Health Care | 1 | 17% |
| Food Delivery | 1 | 17% |

9 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 4 | 67% |
| Series A | 1 | 17% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| Australia | 2 | 33% |
| New Zealand | 2 | 33% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Appetise | Appetise is a cloud-based food technology platform with sustainable meal kit delivery providers. | $4.9M | Series A | Feb 19, 2026 |  |
| Aether | Aether specializes in AI-powered tools designed to help teams create marketing presentations quickly and efficiently by leveraging internal organizational knowledge and data. Aether stands out for automating the creation of on-brand decks, research summaries, and campaign documents, making them easily accessible and shareable across marketing,sales, and communications teams. | $4M | Seed | Aug 21, 2025 |  |
| Cuttable | Cuttable operates as an automated content agency. | $2.9M | Seed | Aug 11, 2025 |  |
| aglow | aglow is to help make skin, beauty, and hair memberships the new normal, improving the businesses and lives of salon professionals. | $823.1K | Seed | Aug 12, 2024 |  |
| aglow | aglow is to help make skin, beauty, and hair memberships the new normal, improving the businesses and lives of salon professionals. | $823.1K | Seed | Aug 12, 2024 |  |
| HealthNow | HealthNow provides a financial solution that gives control of health. Manage how you access to care when need it. | $2.1M | Seed | Jun 20, 2024 |  |

6 of 6 investments shown.

## Co-investors
- [Icehouse Ventures](https://shizune.co/investors/profile/icehouse-ventures) — VC Fund, 5 deals together
- [NZ Fintech Fund](https://shizune.co/investors/profile/nz-fintech-fund) — VC Fund, 2 deals together
- [NZVC](https://shizune.co/investors/profile/nzvca) — VC Fund, 2 deals together
- [Angel Investors Marlborough](https://shizune.co/investors/profile/angel-investors-marlborough) — VC Fund, 1 deal together
- [Enterprise Angels](https://shizune.co/investors/profile/enterprise-angels) — VC Fund, 1 deal together
- [K1W1](https://shizune.co/investors/profile/k1w1) — VC Fund, 1 deal together

## Similar investors

### Similar industry
- [SOSV](https://shizune.co/investors/profile/sosv) — VC Fund
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [FJ Labs](https://shizune.co/investors/profile/fj-labs) — VC Fund

### Similar stage
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund
- [Right Side Capital Management](https://shizune.co/investors/profile/right-side-capital-management) — VC Fund

### Similar country
- [Icehouse Ventures](https://shizune.co/investors/profile/icehouse-ventures) — VC Fund
- [Enterprise Angels](https://shizune.co/investors/profile/enterprise-angels) — VC Fund
- [K1W1](https://shizune.co/investors/profile/k1w1) — VC Fund

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## FAQ

### What does Brand Fund invest in?

Brand Fund invests primarily in Content, Marketing and Advertising startups, most often at Seed and Series A stage. Most of the 6 investments tracked by Shizune back companies in Australia. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Brand Fund's check size?

Brand Fund typically joins rounds of $823k–$4M at Seed. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Brand Fund participates in.

### When did Brand Fund last invest?

The most recent investment recorded for Brand Fund closed in Feb 2026. Shizune tracks 6 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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