# Bo Peabody

> Bo Peabody is a Series A investor at Greycroft (New York) backing Software and SaaS. See 19 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Greycroft](https://shizune.co/investors/profile/greycroft)
- Location: New York, United States
- Total investments: 19
- Last investment: Dec 2021
- Lead investor: 42%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/bo-peabody-30348/
- X (Twitter): https://twitter.com/BoPeabody
- Website: https://x.com/BoPeabody

Bo Peabody is a Series A investor at Greycroft in New York focused on Software and SaaS. Bo Peabody is the Co-founder and Executive Chairman at Seated.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Software | 6 | 32% |
| SaaS | 4 | 21% |
| Analytics | 3 | 16% |
| Apps | 2 | 11% |
| Mobile | 2 | 11% |

42 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Series A | 6 | 32% |
| Seed | 4 | 21% |
| Series B | 4 | 21% |
| Funding Round | 2 | 11% |
| Series D | 1 | 5% |

7 stages tracked in total.

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Swiftline | Swiftline propel e-commerce sellers through integrated, data science-backed products and services. | $12M | Series A | Dec 01, 2021 |  |
| BetterCloud | The SaaS Operations leader: Transform employee experience, centralize data protection, and maximize operational efficiency. | $75M | Series F | May 20, 2020 |  |
| Allset | Allset is a marketplace connecting restaurants and local diners. It provides restaurants with online ordering and contactless dining solutions to serve their customers commission-free.Customers use Allset to order ahead at nearby restaurants and coffee shops, to ensure everyday dining that is fast, easy, and healthy. Local diners supportrestaurants with commission-free orders for pickup, curbside, and dine-in.Allset is focused on connecting restaurants and diners in busy areas to drive network effect on a hyperlocal level.Headquartered in Los Angeles, California, Allset was co-founded by Stas Matviyenko and Anna Polishchuk in 2015. | $8.3M | Series B | Mar 31, 2020 |  |
| Custora | Custora is the leader in advanced customer analytics for the retail industry. Our Customer Intelligence Platform empowers marketing leaders with the insightful guidance they need to deliver results today while maximizing profitable growth over the long term. The Custora platform assembles a clear view of each customer, uses predictive analytics toidentify the most important customer segments and journeys, and provides prescriptive recommendations to grow customer lifetime value – all in a way that recognizes the constraints that marketing leadership faces on a daily basis. | $13.8M | Series B | Sep 06, 2018 |  |
| BlueCart | BlueCart is a web and mobile platform built to streamline and modernize the wholesale procurement process for buyers and sellers. It offers online and mobile ordering to new and existing customers while boosting sales with the BlueCart marketplace tools. BlueCart was formerly known as Improvonia and is launched in July 2014. |  | Series B | Apr 13, 2018 |  |
| BetterCloud | The SaaS Operations leader: Transform employee experience, centralize data protection, and maximize operational efficiency. | $60M | Series E | Apr 05, 2018 |  |
| Allset | Allset is a marketplace connecting restaurants and local diners. It provides restaurants with online ordering and contactless dining solutions to serve their customers commission-free.Customers use Allset to order ahead at nearby restaurants and coffee shops, to ensure everyday dining that is fast, easy, and healthy. Local diners supportrestaurants with commission-free orders for pickup, curbside, and dine-in.Allset is focused on connecting restaurants and diners in busy areas to drive network effect on a hyperlocal level.Headquartered in Los Angeles, California, Allset was co-founded by Stas Matviyenko and Anna Polishchuk in 2015. | $5M | Series A | Oct 17, 2017 |  |
| TRAY | TRAY® is a complete point of sale system for the enterprise that specializes in self-service ordering. We’re changing the way people order and pay in hospitality venues such as entertainment centers, hotels, restaurants, and more.As a growing number of companies seek to introduce self-service into their operations to improve their customerexperience and reduce operating costs, TRAY is the only enterprise-class system that offers a full turnkey solution, as well as a platform solution that can integrate with existing legacy point of sale systems, including Micros and Infogenesis.Unlike other POS companies, TRAY was built with self-service at its core, not an afterthought. TRAY uses a modern, cloud-based backend combined with inexpensive Android terminals. Thanks to our scalable, PCI Level-1 compliant architecture, our solution is flexible, scalable, secure, and low-cost, and we have already won engagements with major global brands, including hotel groups, quick serve chains and entertainment chains. | $1.8M | Seed | Sep 14, 2017 |  |
| SimpleReach | SimpleReach is the #1 way for brands to measure and improve content ROI. By bringing together hundreds of data sources across websites, social channels, and publishers into the world's largest content data cloud, SimpleReach enables brands to understand how their content drives business outcomes everywhere. Leading content marketers likeIntel, Chase, and Home Depot rely on the SimpleReach platform to generate actionable insights that improve the impact of their content creation and distribution. Learn more at www.simplereach.com | $13.6M | Series B | Apr 21, 2017 |  |
| Curacity | Curacity is a data analytics company focused on the travel sector. It has built content and data-driven marketplace serving the travel industry. Using proprietary technology, its products help hotels reach and monetize travelers at the critical point of inspiration while enabling publishers to earn OTA-like commissions for hotel bookings catalyzedby their content within a 12-month window. Curacity was founded by Mike Keriakos and Nick Slavin in 2015 and is headquartered in New York. | $4M | Seed | Oct 20, 2015 |  |

10 of 19 investments shown.

## Co-investors
- [Flybridge](https://shizune.co/investors/profile/flybridge-capital) — VC Fund, 4 deals together
- [Accel](https://shizune.co/investors/profile/accel) — VC Fund, 3 deals together
- [Bain Capital Ventures](https://shizune.co/investors/profile/bain-capital-ventures) — VC Fund, 3 deals together
- [Primary Venture Partners](https://shizune.co/investors/profile/primary-venture-partners) — VC Fund, 3 deals together
- [Raptor Group](https://shizune.co/investors/profile/raptorgroup) — VC Fund, 3 deals together
- [Tribeca Venture Partners](https://shizune.co/investors/profile/tribeca-venture-partners) — VC Fund, 3 deals together

## About Greycroft

VC Fund · New York, United States

Greycroft is a venture capital firm that focuses on technology start-ups and investments in the Internet and mobile markets.With offices in two of the most important business hubs in the world, New York and Los Angeles Greycroft uniquely positioned to serve entrepreneurs who have chosen us as their partners. The firm leverages an extensivenetwork of media and technology industry connections to help entrepreneurs gain visibility, build strategic relationships, bring their products to market, and build successful businesses. Greycroft manages in excess of $1 billion and has made over 200 investments since its inception in leading companies including Acorns, App Annie, Bird, Botkeeper, Bright Health, Boxed, Braintree, Buddy Media, Everything But The House, Extreme Reach, Huffington Post, Icertis, JW Player, Maker Studios, Plated, Scopely, Shipt, TheRealReal, Thrive Market, Trunk Club, Venmo, WideOrbit, and Yeahka.Greycroft has adopted the Diversity Term Sheet Rider.

5 contacts available at Greycroft.

| Name | Title | Profile |
| --- | --- | --- |
| Alison Lange Engel | Partner | https://shizune.co/investors/profile/alison-lange-engel |
| Bo Peabody | Board Partner | https://shizune.co/investors/profile/bo-peabody |
| Kamran Ansari | Venture Partner | https://shizune.co/investors/profile/kamran-ansari |
| Marcie Vu | Partner | https://shizune.co/investors/profile/marcie-vu-7bc8 |
| Peter Saperstone | Partner | https://shizune.co/investors/profile/peter-saperstone-b302 |

## Similar investors

### Similar stage
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund
- [General Catalyst](https://shizune.co/investors/profile/general-catalyst-partners) — VC Fund

## FAQ

### What does Bo Peabody invest in?

Bo Peabody invests primarily in Software, SaaS and Analytics startups, most often at Series A and Seed stage. Most of the 19 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Bo Peabody last invest?

The most recent investment recorded for Bo Peabody closed in Dec 2021. Shizune tracks 19 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

# About Shizune
Shizune.co is an investor database. Core features:
- 48,091 startup investors (angels, VCs, accelerators, and others)
- Email, phone, LinkedIn (for intros), socials, and other contact data
- Updated daily from public funding news
- CSV and Excel export

The User can access the full database FOR FREE after signing up: shizune.co