# Blue Equity

> Blue Equity is a VC fund backing Wine And Spirits and Food and Beverage. See 19 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: Louisville, United States
- Total investments: 19
- Last investment: Apr 2024
- Lead investor: 11%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/blue-equity-llc/
- X (Twitter): http://twitter.com/1CardsFan
- Website: http://blueequity.com

Blue Equity is a VC fund in Louisville focused on Wine And Spirits and Food and Beverage. At Blue Equity, LLC, their focus is on helping businesses achieve their true potential. They are an independent, private equity firm that invests in enterprises with solid developmental prospects. They form strategic partnerships with existing management teams to help them stabilize, strengthen and expand their offerings through the investment ofboth growth capital and their unmatched business expertise. Their proven, disciplined approach fosters the success of new ventures, while improving profits and the outlook for the future.

## Contacts

5 contacts available for Blue Equity. Shizune tracks 2 team members at Blue Equity. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/blue-equity?utm_source=investor_profile

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Wine And Spirits | 3 | 16% |
| Food and Beverage | 3 | 16% |
| Sports | 2 | 11% |
| E-Commerce | 2 | 11% |
| Language Learning | 2 | 11% |

42 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Private Equity | 14 | 74% |
| Series A | 2 | 11% |
| Seed | 1 | 5% |
| Angel | 1 | 5% |
| Post-IPO Equity | 1 | 5% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United States | 13 | 68% |
| Mexico | 2 | 11% |
| Jamaica | 1 | 5% |

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| David M. Roth | Vice Chairman | 0 | https://shizune.co/investors/profile/david-m-roth |
| Jonathan S. Blue | Chairman and Managing Director | 0 | https://shizune.co/investors/profile/jonathan-s-blue |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Unicorn Auctions | Unicorn Auctions offers rare spirits auctions to buyers, sellers, and collectors. They provide ios and android apps in addition to their web bidding platform for digital auctions. To ensure examination of every asset listed, they must take physical possession of their items. | $5.8M | Seed | Apr 30, 2024 |  |
| Spiritless | Spiritless is a beverage company that produces non-alcohol distilled-based spirits. The company is fully distilled, full of flavor, and gives the consumer the choice to go completely Spiritless, or to lower the ABV by going HALFSIES within their favorite cocktail recipe. Spiritless was founded in 2019 and is based in Austin, Texas. |  | Private Equity | Jan 01, 2021 |  |
| Gopuff | Gopuff is a Philadelphia-based company that delivers products like over-the-counter medicine, baby food, and alcohol. Across America, Gopuff is known for satiating late-night cravings for Ben and Jerry’s ice cream, Doritos, Red Bull, and, in select markets, White Claw and rescuing those in need of diapers, condoms, and cleaning products. Gopuffallows users the joy of browsing the shelves without the hassle of going to the store. It takes seconds to navigate the app and minutes for Gopuff’s Driver-Partners to deliver the customer’s needs and wants. The company was founded in 2013 by Yakir Gola and Rafael Ilishayev, two Drexel University students with a minivan and a vision to make everyday life a little easier. |  | Private Equity | Jan 01, 2021 |  |
| Blue Equity Sports Television | Blue Equity Sports Television is an NBA and international player agency that develops individual goals specific to each client. It creates individual programs for each client based on their one-of-a-kind characteristics and circumstances. In addition to NBA contract negotiation, counsel, and marketing, their clients receive the BEST legalassistance, concierge service, VIP entertainment access, and a host of other services that are unparalleled in the industry.Blue Equity Sports Television is based in Louisville, Kentucky. |  | Private Equity | Jan 01, 2020 |  |
| Keemotion | Keemotion delivers automated production solutions enhanced with coaching tools for basketball games. The production is professionally created thanks to a proprietary technology. Keemotion’ solution offers a large specter of advantages amongst which : - The ability to capture and produce games at a very affordable price.- The ability tocategorize and retrieve online all games produced.- The ability to tag games manually (based on a personalized iPad application) and get back all video segments instantly.Media companies can produce games from lower leagues and/or stream seamless any video content from a game without any production team to tablets and smartphones.The personalized summary allows a fan to retrieve specific actions according to its own preferences and comment live games building a social sharing of the best highlights of games. | $3.6M | Series A | Aug 02, 2017 |  |
| Mukan Resort | Mukan Resort is the only luxury resort located in Mexico’s Sian Ka’an Biosphere Reserve. Approximately 37 km from the beach town of Tulum, its remoteness is central to its charm, combining privacy and exclusivity against a tropical backdrop. |  | Private Equity | Jan 01, 2015 |  |
| Party Mart | Party Mart is a high volume wine, spirits, beer and party goods store second to none in its selection of beer, wine and liquors. Bourbon lovers near and far come to us for our fabulous examples of the distiller’s art. |  | Private Equity | Jan 01, 2015 |  |
| Angel's Envy Bourbon | Angel’s Envy is a craft bourbon production created by the world’s most renowned master distiller, Lincoln Henderson. Positioned as the world’s premier super-premium bourbon brand, it is distilled in the traditional homeland of bourbon, Kentucky, where the climate and soil produce the best base ingredients for bourbon. The aging process begins witha period of four to six years in American white oak barrels, followed by three to six additional months of aging in hand-selected port casks. As bourbon ages in the barrels, it’s drawn into the charred white oak during summer months and it recedes back into the virgin barrels during winter months. |  | Angel | Jul 09, 2013 |  |
| Artspace | Artspace is the premier online retailer where collectors can purchase works by top contemporary artists directly from leading commercial galleries, prestigious cultural institutions, and non-profits. Our curators also commission works directly from the most renowned artists working today, working closely with their studios to produce exclusivelimited editions.Our mission is to help both aspiring and experienced collectors discover, learn about, and acquire art while helping artists and the institutions that support them reach broader audiences worldwide. Proceeds from many of the works on our site benefit these esteemed institutions and artists. | $2.5M | Series A | Jan 31, 2012 |  |
| Globecomm Systems | Globecomm Systems, together with its subsidiaries, provides satellite-based communications infrastructure solutions and services. The company provides pre-engineered systems; systems design and integration services; and access, hosted, and lifecycle support services. It supplies infrastructure solutions for satellite-based communications, includinghardware and software to support a range of satellite systems. The company's infrastructure solutions comprise the design, engineering, integration, and installation of ground segment systems and networks, which are deployed in communications networks to support a range of network applications and facilitate ‘quadruple play' services consisting of video, data, voice, and wireless communications. It offers end-to-end managed network services and life cycle support services, such as installation, network monitoring, help desk, maintenance, and professional engineering services. The company offers its products and services to communications service providers, government and government related entities, commercial enterprises, broadcasters, and other media and content providers. Globecomm Systems Inc. was founded in 1994 and is headquartered in Hauppauge, New York. |  | Post-IPO Equity | Jan 01, 2012 |  |

10 of 19 investments shown.

## Co-investors
- [640 Oxford](https://shizune.co/investors/profile/640-oxford-ventures) — VC Fund, 1 deal together
- [Accelerator Ventures](https://shizune.co/investors/profile/accelerator-ventures) — VC Fund, 1 deal together
- [CAA Ventures](https://shizune.co/investors/profile/caa-ventures) — VC Fund, 1 deal together
- [Elysian Park Ventures](https://shizune.co/investors/profile/elysian-park-ventures) — VC Fund, 1 deal together
- [Felicis](https://shizune.co/investors/profile/felicis-ventures) — VC Fund, 1 deal together
- [Go4it Capital](https://shizune.co/investors/profile/go4it) — VC Fund, 1 deal together

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## FAQ

### What does Blue Equity invest in?

Blue Equity invests primarily in Wine And Spirits, Food and Beverage and Sports startups, most often at Private Equity and Series A stage. Most of the 19 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### How do I contact Blue Equity?

Public channels for Blue Equity include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at Blue Equity?

The team at Blue Equity includes David M. Roth (Vice Chairman) and Jonathan S. Blue (Chairman and Managing Director). The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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