# Bettina Hein

> Bettina Hein is a seed investor at Pixability (Boston) backing E-Commerce and Retail. See 7 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Pixability](https://shizune.co/investors/profile/pixability)
- Location: Boston, United States
- Total investments: 7
- Last investment: Nov 2021
- Lead investor: 0%
- Last updated: Aug 2026
- LinkedIn: http://www.linkedin.com/in/bettinahein
- X (Twitter): https://twitter.com/bettinahein
- Website: http://www.bettinahein.com/
- Facebook: https://www.facebook.com/bmchein

Bettina Hein is a seed investor at Pixability in Boston focused on E-Commerce and Retail. Bettina Hein is the founder and CEO. She is a repeat entrepreneur based in Cambridge, Massachusetts. Prior to founding Pixability, Bettina co-founded Swiss-based SVOX AG and led the venture-backed speech software company to profitability. Bettina was the initiator of the START, an organization that advances entrepreneurship among college students.In 2000, START received the Ernst & Young Entrepreneur of the Year Award. Bettina holds a Master of Science degree from MIT, where she was a Sloan Fellow; a law degree from the University of Constance; and a degree in business administration from the University of St. Gallen.

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $227k–$1.4M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| E-Commerce | 2 | 29% |
| Retail | 1 | 14% |
| Travel | 1 | 14% |
| Leisure | 1 | 14% |
| Medical | 1 | 14% |

19 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 3 | 43% |
| Funding Round | 3 | 43% |
| Pre-Seed | 1 | 14% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Cleveron | Cleveron is an innovative Swiss start up company that has developed an intelligent system for radiator heating systems. With Cleveron, the room temperature in each individual room of a building can be individually and optimally controlled. This can save costs and energy. Simple Home's technology makes an active contribution to reducing CO 2emissions.They have the vision to make part of the big, public buildings in Switzerland and Europe, such as school buildings and administrative buildings, more environmentally friendly. To make this happen, they want to convince cities and communities to convert their buildings to Cleveron technology as quickly as possible. Because with the conversion they are now making a concrete contribution to the rescue of the climate. | $513.9K |  | Nov 24, 2021 |  |
| Amplify | Amplify is a platform that allows users to create a powerful, optimized, and targeted advertising campaign to sell their products and services. Their platform enables users to track and analyze the results of their advertising campaigns. | $1.2M | Seed | Nov 19, 2021 |  |
| feey | feey is a houseplant shop. They offer plants that include entry-level plants, baby plants, animal-friendly plants, large plants, home office plants, hanging plants, aglaonema, alocasia, calathea, hoya, monstera, and philodendron. | $1.2M |  | Nov 10, 2021 |  |
| feey | feey is a houseplant shop. They offer plants that include entry-level plants, baby plants, animal-friendly plants, large plants, home office plants, hanging plants, aglaonema, alocasia, calathea, hoya, monstera, and philodendron. | $1.3M | Pre-Seed | Nov 10, 2021 |  |
| Sleepiz | Sleepiz is a Zürich based startup with the aim to enable the medical community to take healthcare into the home environment. Sleepiz provides an easy and comfortable to use solution with a device that is simply placed on the bedside table. The device operates in a non-contact fashion and measures movements originating from heart contractions andbreathing patterns as well as body motions with medical grade accuracy.By making use of wireless millimeter wave technology, sensor fusion and artificial intelligence Sleepiz will in the future not only able to diagnose sleep disorders, but also to perform long-term monitoring. Thereby, the progression of chronic diseases can be monitored to allow faster intervention and better treatment. |  |  | Nov 04, 2021 |  |
| LuckaBox | LuckaBox is a carrier-independent delivery experience platform for retailers and their customers. Passionate about data, the SaaS solution standardizes delivery information to bring transparency to logistics operations and enhances customer experience. With 60+ carriers covered LuckaBox is a strong partner for retailers, carriers, and B2Bbusinesses.LuckaBox serves leading brands like e.g. IKEA, Decathlon and Metro to help improve their post-purchase customer experience, reduce customer service costs and optimize their logistic smanagement. | $1.3M | Seed | Sep 23, 2020 |  |
| Appentura | Appentura is guide your friend on the phone by his personal surprise - the content you choose. | $227K | Seed | Dec 06, 2019 |  |

7 of 7 investments shown.

## Co-investors
- [Höhle der Löwen Schweiz](https://shizune.co/investors/profile/h%C3%B6hle-der-l%C3%B6wen-schweiz) — VC Fund, 5 deals together
- [Marcaro](https://shizune.co/investors/profile/marcaro) — VC Fund, 2 deals together
- [Alpana Ventures](https://shizune.co/investors/profile/alpana-ventures) — VC Fund, 1 deal together
- [Arcanys Ventures](https://shizune.co/investors/profile/arcanys-ventures) — VC Fund, 1 deal together
- [DAA Ventures](https://shizune.co/investors/profile/daa-capital-partners) — VC Fund, 1 deal together
- [SICTIC](https://shizune.co/investors/profile/sictic) — VC Fund, 1 deal together

## About Pixability

VC Fund · Boston, United States

Pixability is a data and technology company that enables brands and their agencies to maximize the value of video advertising across YouTube, YouTube on TV, and other CTV inventory including Roku, Amazon Fire, and Hulu. The company's patented technology platform, PixabilityONE, enables advertisers to ensure brand suitability, maximize thereturn on their video ad spend, and garner insights not available elsewhere in the industry. Pixability technology is leveraged globally by WPP/GroupM, IPG, Dentsu, Publicis, OMG and Independent agencies as well as leading brands across most verticals. The company is the only YouTube Measurement Partner certified for Brand Suitability & Contextual Targeting as well as Content Insights and is also partnered with measurement companies including DoubleVerify, Oracle Data Cloud, Nielsen, Comscore, and Integral Ad Science.

5 contacts available at Pixability.

| Name | Title | Profile |
| --- | --- | --- |
| Bettina Hein | Founder & Board Member | https://shizune.co/investors/profile/bettina-hein |
| Brian Atwood | Chief Revenue Officer | https://shizune.co/investors/profile/brian-atwood-199d |
| Brian Atwood | CRO | https://shizune.co/investors/profile/brian-atwood-66df |
| Chip Correra | Chief Technology Officer | https://shizune.co/investors/profile/chip-correra |
| David George | Chief Executive Officer | https://shizune.co/investors/profile/david-george |

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## FAQ

### What does Bettina Hein invest in?

Bettina Hein invests primarily in E-Commerce, Retail and Travel startups, most often at Seed and Funding Round stage. Most of the 7 investments tracked by Shizune back companies in Switzerland. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Bettina Hein's check size?

Bettina Hein typically joins rounds of $227k–$1.4M at Seed. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Bettina Hein participates in.

### When did Bettina Hein last invest?

The most recent investment recorded for Bettina Hein closed in Nov 2021. Shizune tracks 7 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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