# Bestseller

> Bestseller is a VC fund in Oslo backing Fashion and E-Commerce. See 13 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: Oslo, Norway
- Total investments: 13
- Last investment: Aug 2025
- Lead investor: 62%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/bestseller
- Website: http://shop.bestseller.com
- Facebook: https://www.facebook.com/BESTSELLERCareers/

BESTSELLER is a family-owned clothing and accessories company founded in Denmark in 1975. They provide fast affordable fashion for women, men and children. They market our products in 70 markets across most of Europe, the Middle East, Canada, India and globally via E-commerce. They have more than 3,000 branded chain stores across 38 marketsworldwide and their products are sold in approx. 15,000 multi-brand and department stores.

## Contacts

5 contacts available for Bestseller. Shizune tracks 5 team members at Bestseller. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/bestseller?utm_source=investor_profile

## Round sizes

| Stage | Round size |
| --- | --- |
| Series B | $11M–$36M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Fashion | 6 | 46% |
| E-Commerce | 5 | 38% |
| Retail | 4 | 31% |
| Textiles | 2 | 15% |
| Recycling | 2 | 15% |

26 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Series B | 5 | 38% |
| Funding Round | 3 | 23% |
| Corporate Round | 2 | 15% |
| Series D | 1 | 8% |
| Post-IPO Equity | 1 | 8% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| Denmark | 2 | 15% |
| Germany | 2 | 15% |
| United States | 2 | 15% |
| Kenya | 1 | 8% |
| Finland | 1 | 8% |

7 countries tracked in total.

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Anders Holch Povlsen | CEO, Sole Owner | 17 | https://shizune.co/investors/profile/anders-holch-povlsen |
| Dorte Rye Olsen | Head of sustainability | 1 | https://shizune.co/investors/profile/dorte-rye-olsen |
| Paco Alias | Senior Fullstack Engineer | 0 | https://shizune.co/investors/profile/paco-alias |
| Thomas Børglum Jensen | CFO | 1 | https://shizune.co/investors/profile/thomas-b%C3%B8rglum-jensen |
| Troels Holch Povlsen | Founder | 0 | https://shizune.co/investors/profile/troels-holch-povlsen |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| SoftWear Automation | SoftWear Automation, Inc. is an Atlanta-based machine vision and advanced robotics startup disrupting the $1.1 trillion apparel and textile industry. The company’s revolutionary, patented, fully-automated Sewbot technology was developed over nine years of R&D in collaboration with Georgia Tech and funding from DARPA, the Walmart Foundation,and Private Venture Capital. | $20M | Series B | Aug 04, 2025 |  |
| Infinited Fiber Company | Infinited Fiber Company is a Finnish biotech founded in 2016 to commercialize a breakthrough recycling technology that can turn cellulose-rich raw materials – like cotton-rich textile waste, used cardboard, or wheat or rice straw – into high-quality textile fibers with the look and feel of cotton. The patented technology has been validated byleading brands and is ready to be scaled. Infinited Fiber Company won the Europas 2020 Hottest Sustainability Tech Award, and was listed on the Global 50 to Watch by Cleantech Group in 2019. In 2016 Infinited Fiber Company was selected into WWF’s Climate Solver network. The company is headquartered in Espoo, Finland. | $13.9M | Series B | May 31, 2023 |  |
| ASOS | Asos is an online platform engaged in the retail of fashion and beauty products for men and women. It offers approximately 65,000 branded and own branded product lines, including women’s wear, men’s wear, footwear, accessories, jewelry, and beauty collections primarily through its website. | $92.6M | Post-IPO Equity | May 26, 2023 |  |
| Mr. Green Africa | Mr. Green Africa is a Nairobi-based recycling start-up whose vision is to change people’s perceptions towards waste equals value. This small company incorporates the concept of shared value—creating economic value while addressing social and environmental challenges—into its core, by harnessing the untapped potential of an existing informal wastemanagement industry.Mr. Green Africa sells pre-processed recycling materials with a traceable social and environmental impact. |  | Series B | Jan 13, 2022 |  |
| Evrnu | Evrnu is a technology and business model that recycles cotton garment waste to create premium, renewable textiles. It is an innovative new technology that recycles post-consumer cotton textile waste to create premium, renewable fiber. Evrnu reduces CO2 emissions by 90% compared to polyester production, and water usage by 98% compared to traditionalcotton fiber. | $15M | Series B | Nov 01, 2021 |  |
| Infinited Fiber Company | Infinited Fiber Company is a Finnish biotech founded in 2016 to commercialize a breakthrough recycling technology that can turn cellulose-rich raw materials – like cotton-rich textile waste, used cardboard, or wheat or rice straw – into high-quality textile fibers with the look and feel of cotton. The patented technology has been validated byleading brands and is ready to be scaled. Infinited Fiber Company won the Europas 2020 Hottest Sustainability Tech Award, and was listed on the Global 50 to Watch by Cleantech Group in 2019. In 2016 Infinited Fiber Company was selected into WWF’s Climate Solver network. The company is headquartered in Espoo, Finland. | $35.6M | Series B | Jul 05, 2021 |  |
| Miinto | Miinto Holding is an online fashion platform that connects fashion boutiques and brands in Europe. It is one of Scandinavia’s fastest growing eCommerce businesses. Founded in 2009, we are now connecting online shoppers, boutiques, and brands in 7 European markets.Today Miinto has over 150 people based in their head office in Copenhagen and intheir regional offices in Oslo, Stockholm, Warsaw, Amsterdam, and Zurich.‪They’re all passionate about their work and take great pride in shaping the future of more sustainable fashion industry. They’re driven ‪by their strong belief in the power of digital to re-connect consumers with local shopping and invent a true omnichannel ‪consumer experience.They work with the most passionate and skilled in-house specialists in IT, digital marketing, and customer experience to build a truly personal and inspiring shopping experience for every one of our customers. | $24.5M | Series D | Jan 22, 2021 |  |
| Miinto Denmark | miinto.dk is Scandinavia’s largest online fashion store. More than 600 independent retailers and brands are selling their products on miinto.dk.Background storyMiinto.dk was developed from an idea generated by two Danish high-school entrepreneurs Konrad Artur Kierklo and Mike Radoor. The concept won second prize in the national YoungEnterprise competition, and attracted the attention of successful businesmen Carsten Mikkelsen, angel investor in the London-based Internet success JustEat.com and several other european startups, and Jesper Buch, Leading Co-founder of JustEat.com.In spring 2009, with the vital backing and investment of Mikkelsen and Buch, the company was launched in Denmark and has since witnessed successful launches and very steep growth in other markets including Norway, Sweden and the USA. In 2012, the retail aggregate is present in 7 countries, and expects to exceed 50 million Euro in turnover. | $14.2M |  | Nov 20, 2019 |  |
| Miinto | Miinto Holding is an online fashion platform that connects fashion boutiques and brands in Europe. It is one of Scandinavia’s fastest growing eCommerce businesses. Founded in 2009, we are now connecting online shoppers, boutiques, and brands in 7 European markets.Today Miinto has over 150 people based in their head office in Copenhagen and intheir regional offices in Oslo, Stockholm, Warsaw, Amsterdam, and Zurich.‪They’re all passionate about their work and take great pride in shaping the future of more sustainable fashion industry. They’re driven ‪by their strong belief in the power of digital to re-connect consumers with local shopping and invent a true omnichannel ‪consumer experience.They work with the most passionate and skilled in-house specialists in IT, digital marketing, and customer experience to build a truly personal and inspiring shopping experience for every one of our customers. | $11M |  | Jul 16, 2019 |  |
| ABOUT YOU | ABOUT YOU is an eCommerce platform for clothing, shoes and accessories. As a fashion and technology corporation, along with their strong team, their ambition is to digitalize the classic shopping stroll by creating an inspiring and personalized shopping experience on the smartphone. This is why they created ABOUT YOU, a shopping destination wherepeople can discover fashion that really fits their personality from a range of more than 1.200 brands. With its consistent focus on personalization, inspiration and mobile shopping, ABOUT YOU has created sales in excess of €461 million in the fifth fiscal year 2018/19 and is now one of the largest fashion e-tailers in Germany. | $300M | Corporate Round | Jul 18, 2018 |  |

10 of 13 investments shown.

## Co-investors
- [Adidas](https://shizune.co/investors/profile/adidas) — VC Fund, 2 deals together
- [Burda Principal Investments](https://shizune.co/investors/profile/burda-principal-investments) — VC Fund, 2 deals together
- [H&M Group Ventures](https://shizune.co/investors/profile/h-m-co-lab) — VC Fund, 2 deals together
- [Nidoco](https://shizune.co/investors/profile/nidoco) — VC Fund, 2 deals together
- [Zalando](https://shizune.co/investors/profile/zalando) — VC Fund, 2 deals together
- [Alphamundi](https://shizune.co/investors/profile/alphamundi) — VC Fund, 1 deal together

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## FAQ

### What does Bestseller invest in?

Bestseller invests primarily in Fashion, E-Commerce and Retail startups, most often at Series B and Funding Round stage. Most of the 13 investments tracked by Shizune back companies in Denmark. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Bestseller's check size?

Bestseller typically joins rounds of $11M–$36M at Series B. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Bestseller participates in.

### How do I contact Bestseller?

Public channels for Bestseller include LinkedIn, the website linked on this profile and Facebook. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at Bestseller?

The team at Bestseller includes Anders Holch Povlsen (CEO, Sole Owner), Dorte Rye Olsen (Head of sustainability) and Paco Alias (Senior Fullstack Engineer). The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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