Berta de Pablos- Barbier
President Mars Wrigley Confectionery US @ Mars
Berta de Pablos- Barbier is a startup investor at Mars. Berta de Pablos-Barbier is the President of Mars Wrigley Confectionery US, responsible for leading strategy, sales and operations in the US for the world’s largest manufacturer of chocolate, confections, gum and mints. In Berta’s current role, she oversees a multi-billion-dollar portfolio of iconic global brands that include M&M’S®, SNICKERS®,SKITTLES®, STARBURST®, ORBIT® and ALTOIDS®. Previously, Berta served as Vice President of Marketing for Mars Chocolate North America, overseeing brand management and integrated marketing strategy. Berta holds an engineering degree from Universidad Politecnica de Valencia in Spain and an MBA from Institut Francais de la Mode in France.
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About Mars
Mars is a manufacturer of confectionery, pet food, and other food products.In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars’ first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932,Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of a “mutuality of benefits” for all stakeholders – this vision serves as the foundation of the Mars, Incorporated we are today.Based in McLean, Virginia, Mars has net sales of more than $33 billion and six business segments including Petcare, Chocolate, Wrigley, Food, Drinks and Symbioscience.
Mars Contacts
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Andy Pharoah
Vice- President Corporate Affairs, Strategic Initiatives and Sustainability
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Berta de Pablos- Barbier
President Mars Wrigley Confectionery US
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Bobby Chacko
Regional President and GM Mars Drinks North America
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Claus Aagaard
CFO
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Eric Minvielle
Global Vice President, People & Organization
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