# Ben Seto

> Ben Seto is a seed investor at Soul Capital (London) backing Furniture and Recycling. See 1 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Soul Capital](https://shizune.co/investors/profile/soul-capital)
- Location: London, United Kingdom
- Total investments: 1
- Last investment: Apr 2023
- Lead investor: 100%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/benjaminjseto/

Ben Seto is a seed investor at Soul Capital in London focused on Furniture and Recycling. Ben Seto is the Investment Manager at Soul Capital

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Furniture | 1 | 100% |
| Recycling | 1 | 100% |
| E-Commerce | 1 | 100% |
| Product Design | 1 | 100% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Critical | Critical is a social enterprise that provides recycled furniture and homewares made from plastic waste. | $1.5M | Seed | Apr 01, 2023 |  |

1 of 1 investments shown.

## Co-investors
- [Clare Foundation](https://shizune.co/investors/profile/clare-foundation-3562) — VC Fund, 2 deals together
- [K1W1](https://shizune.co/investors/profile/k1w1) — VC Fund, 2 deals together
- [Startmate](https://shizune.co/investors/profile/startmate) — VC Fund, 2 deals together
- [Anglican Care Waiapu](https://shizune.co/investors/profile/anglican-care-waiapu) — VC Fund, 1 deal together
- [Tax Management NZ](https://shizune.co/investors/profile/tax-management-nz) — VC Fund, 1 deal together
- [Whakatupu Aotearoa Foundation](https://shizune.co/investors/profile/whakatupu-aotearoa-foundation) — VC Fund, 1 deal together

## About Soul Capital

VC Fund · Auckland, New Zealand

Soul Capital is an impact investment organisation that invests in social enterprises.

2 contacts available at Soul Capital.

| Name | Title | Profile |
| --- | --- | --- |
| Jamie Newth | CEO | https://shizune.co/investors/profile/jamie-newth |
| Ben Seto | Investment Manager | https://shizune.co/investors/profile/ben-seto-5d63 |

## Similar investors

### Similar stage
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund
- [Right Side Capital Management](https://shizune.co/investors/profile/right-side-capital-management) — VC Fund

## FAQ

### What does Ben Seto invest in?

Ben Seto invests primarily in Furniture, Recycling and E-Commerce startups, most often at Seed stage. Most of the 1 investments tracked by Shizune back companies in New Zealand. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Ben Seto last invest?

The most recent investment recorded for Ben Seto closed in Apr 2023. Shizune tracks 1 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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