# Avik Pramanik

> Avik Pramanik is a Series B investor at L Catterton backing Consumer Goods and Beauty. See 2 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [L Catterton](https://shizune.co/investors/profile/lcatterton)
- Total investments: 2
- Last investment: Aug 2021
- Lead investor: 100%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/avik-pramanik-8239b98

Avik Pramanik is a Series B investor at L Catterton focused on Consumer Goods and Beauty. Mr. Pramanik is a Partner at Catterton Partners. Prior to joining Catterton, Mr. Pramanik was Director of Strategic Development at Alterna, a prestige branded haircare company. Prior to his role at Alterna, Mr. Pramanik worked at TSG Consumer Partners, a middle-market private equity firm focused on growth equity investments andleveraged buyouts of consumer product companies. Prior to joining TSG, Mr. Pramanik worked in the Principal Investment Area at Goldman Sachs, where he started his career in the Investment Banking Division's Consumer Products and Retail group.Mr. Pramanik graduated Magna Cum Laude with a BSBA in Finance and International Business from Georgetown University.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Consumer Goods | 2 | 100% |
| Beauty | 1 | 50% |
| Retail | 1 | 50% |
| Cosmetics | 1 | 50% |
| E-Commerce | 1 | 50% |

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Series B | 1 | 50% |
| Private Equity | 1 | 50% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Beauty Industry Group | BIG, established in 2004 and headquartered in Salt Lake City, UT continues as an industry leader for professional hair extensions and related beauty products, with a network of more than 50 distributors throughout the world as well as a large direct-to-consumer presence. It also operates businesses in the cosmetic and distribution space. |  | Private Equity | Aug 11, 2021 |  |
| Function of Beauty | Function of Beauty offers personalized hair care products tailored to its customers' specific hair profile and goals.It enables users to create shampoos, conditioners, and styling products based on their individual hair type, hair goals, and aesthetic preferences (including color + fragrance). It uses ingredients that are free of sulfates,parabens, phthalates, or any other potentially harmful toxins or ingredients in their formulas.The New York, New York-based company was founded in 2015 by Hien Nguyen, Joshua Maciejewski, and Zahir Dossa. | $150M | Series B | Dec 02, 2020 |  |

2 of 2 investments shown.

## Co-investors
- [HGGC](https://shizune.co/investors/profile/hggc) — VC Fund, 1 deal together

## About L Catterton

VC Fund · Greenwich, United States

L Catterton provides capital to companies to support acquisitions, management buyouts, recapitalizations, and turnarounds. They consider investments across many targeted industry verticals within the consumer industry: food and beverage, retail and restaurants, consumer products and services, and media and marketing services.

5 contacts available at L Catterton.

| Name | Title | Profile |
| --- | --- | --- |
| Andrew C. Taub | Managing Partner | https://shizune.co/investors/profile/andrew-c-taub |
| Avik Pramanik | Partner | https://shizune.co/investors/profile/avik-pramanik |
| Chinta Bhagat | Managing Partner of its Asia funds | https://shizune.co/investors/profile/chinta-bhagat |
| Chris Roberts | Partner | https://shizune.co/investors/profile/chris-roberts-2 |
| Farah Khan | Managing Partner | https://shizune.co/investors/profile/farah-khan |

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## FAQ

### What does Avik Pramanik invest in?

Avik Pramanik invests primarily in Consumer Goods, Beauty and Retail startups, most often at Series B and Private Equity stage. Most of the 2 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Avik Pramanik last invest?

The most recent investment recorded for Avik Pramanik closed in Aug 2021. Shizune tracks 2 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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