# Auren Hoffman

> Auren Hoffman is a seed investor at Flex Capital (San Francisco) backing Software and Analytics. See 129 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Flex Capital](https://shizune.co/investors/profile/flex-capital)
- Location: San Francisco, United States
- Total investments: 129
- Last investment: Jan 2026
- Lead investor: 2%
- Last updated: Aug 2026
- LinkedIn: http://www.linkedin.com/in/auren
- X (Twitter): http://twitter.com/auren
- Facebook: http://www.facebook.com/aurenh

Auren Hoffman is a seed investor at Flex Capital in San Francisco focused on Software and Analytics. CEO, NQB8, Chm, SafeGraph. GP, Flex Capital. Fmr CEO of LiveRamp. Follow @auren

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $750k–$7M |
| Series A | $1M–$25M |
| Series B | $5M–$157M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Software | 43 | 33% |
| Analytics | 20 | 16% |
| Artificial Intelligence | 18 | 14% |
| Internet | 17 | 13% |
| Information Technology | 17 | 13% |

159 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 59 | 46% |
| Series A | 29 | 22% |
| Series B | 8 | 6% |
| Angel | 5 | 4% |
| Funding Round | 5 | 4% |

10 stages tracked in total.

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United States | 98 | 76% |
| Canada | 4 | 3% |
| Israel | 2 | 2% |
| France | 1 | 1% |
| Singapore | 1 | 1% |

6 countries tracked in total.

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Protege | Protege is an AI training data platform that connects data holders with vetted data users. | $30M | Series A | Jan 07, 2026 |  |
| Protege | Protege is an AI training data platform that connects data holders with vetted data users. | $25M | Series A | Aug 13, 2025 |  |
| Heron Data | Heron Data provides infrastructure that enables financial institutions and fintech companies to analyze business bank transactions and extract structured insights. The company focuses on automating underwriting and financial analysis by transforming raw transaction data into standardized, machine-readable formats. Its software integrates withvarious data sources to classify, enrich, and label transaction streams, helping teams make faster and more informed credit decisions. Heron Data serves lenders, neobanks, and other financial platforms that require scalable and accurate transaction data analysis. The platform also offers tools for understanding cash flow, detecting financial risk, and tracking business health over time. Through these capabilities, Heron Data helps financial teams streamline operations and reduce manual review workloads. | $16.6M | Series A | Jul 15, 2025 |  |
| Turnstile | Turnstile is an all-in-one revenue automation platform that streamlines quoting, subscription management, billing and revenue recognition. | $22.8M | Series A | Jun 09, 2025 |  |
| Toma | Automate phone calls with AI | $17M | Series A | Jun 05, 2025 |  |
| Mercury | Mercury Technologies is a technology-enabled company that provides banking services to small and medium-sized businesses. The company services provide bank accounts designed specifically for startups, combining FDIC-insured checking and savings accounts with tech tools. Immad Akhund, Max Tagher, and Jason Zhang founded the company. | $300M | Series C | Mar 26, 2025 |  |
| Perplexity | Perplexity is a search engine platform that uses artificial intelligence to provide large language models and search engines. The company's platform enables the development of beneficial artificial general intelligence, as well as an open-source environment that is accessible to the public, allowing clients to develop skills and knowledge inartificial intelligence. | $500M | Series D | Dec 18, 2024 |  |
| Hello Patient | AI meets Healthcare Operations Coming soon | $6.3M | Seed | Oct 31, 2024 |  |
| Outerport | Outerport allows companies to use fewer GPUs by facilitating easy task switching, enabling multiple AI models on one GPU. | $500K | Pre-Seed | Sep 25, 2024 |  |
| Protege | Protege is an AI training data platform that connects data holders with vetted data users. | $10M | Seed | Sep 10, 2024 |  |

10 of 129 investments shown.

## Co-investors
- [IVP](https://shizune.co/investors/profile/institutional-venture-partners) — VC Fund, 11 deals together
- [Y Combinator](https://shizune.co/investors/profile/y-combinator) — VC Fund, 10 deals together
- [Founders Fund](https://shizune.co/investors/profile/founders-fund) — VC Fund, 9 deals together
- [SV Angel](https://shizune.co/investors/profile/sv-angel) — VC Fund, 8 deals together
- [Accel](https://shizune.co/investors/profile/accel) — VC Fund, 6 deals together
- [CRV](https://shizune.co/investors/profile/crvvc) — VC Fund, 5 deals together

## About Flex Capital

VC Fund · San Francisco, United States

Evolving the Venture Model Our unique approach puts experienced CEOs at the center of the investment process. Our team combines seasoned venture investors and Dual Threat CEOs – founders who are running companies and also investors at Flex.We've Been There Before And Are Still In the Game We are the founding CEOs of companies like LiveRamp(NYSE: RAMP), Brightroll, SafeGraph and Pipedream. We are investors in 200+ companies including Chime, Coinbase, Niantic, StockX, GetYourGuide, Marqeta, and Datavant. We have led companies from founding to $300m+ in annual revenue and hundreds of employees. Deep Alignment & Hyper-Relevant Experience We are in the same shoes as the entrepreneurs we support. We get the founder’s journey because we are still on it ourselves. We believe in relationships built on trust and growth, instead of control. We want to be the first call without fear of repercussions.Seed to Series B We believe in empowering our fellow founders at the early stages of development. Whether we’re leading the next round or playing a supporting role on the cap table, we want to be on the team helping founders take breakthrough ideas and turn them into world-changing companies.

4 contacts available at Flex Capital.

| Name | Title | Profile |
| --- | --- | --- |
| Auren Hoffman | General Partner | https://shizune.co/investors/profile/auren-hoffman |
| David Hahn | Limited Partner & Investor | https://shizune.co/investors/profile/david-hahn |
| Paul Johnson | General Partner | https://shizune.co/investors/profile/paul-johnson-11 |
| Tod Sacerdoti | Founder, General Partner | https://shizune.co/investors/profile/tod-m-sacerdoti |

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## FAQ

### What does Auren Hoffman invest in?

Auren Hoffman invests primarily in Software, Analytics and Artificial Intelligence startups, most often at Seed and Series A stage. Most of the 129 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Auren Hoffman's check size?

Auren Hoffman typically joins rounds of $750k–$7M at Seed, $1M–$25M at Series A and $5M–$157M at Series B. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Auren Hoffman participates in.

### When did Auren Hoffman last invest?

The most recent investment recorded for Auren Hoffman closed in Jan 2026. Shizune tracks 129 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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