# Assurity Ventures, Inc.

> Assurity Ventures, Inc. is a VC fund backing Insurance and InsurTech. See 5 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: Lincoln, United States
- Total investments: 5
- Last investment: Feb 2022
- Lead investor: 0%
- Last updated: Aug 2026

Assurity Ventures, Inc. is a VC fund in Lincoln focused on Insurance and InsurTech. Assurity Ventures Inc. is the arm of Assurity Life's business that focuses on building relationships with InsurTech and FinTech startups while harnessing new methods of interacting with prospective customers through investments and quote to bind API technology.

## Contacts

5 contacts available for Assurity Ventures, Inc.. Shizune tracks 1 team members at Assurity Ventures, Inc.. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/assurity-ventures-inc?utm_source=investor_profile

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Insurance | 3 | 60% |
| InsurTech | 2 | 40% |
| Employee Benefits | 2 | 40% |
| Financial Services | 2 | 40% |
| SaaS | 1 | 20% |

13 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 2 | 40% |
| Series A | 1 | 20% |
| Convertible Note | 1 | 20% |
| Venture - Series Unknown | 1 | 20% |

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Zachary Kane | Head of Assurity Ventures | 0 | — |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Pendella | Pendella is an on-demand insurance agency that offers employee benefits, business and business owner protection, and HR solutions to businesses. Pendella was founded in 2018 and is based in Fort Myers, Florida. | $5.2M | Seed | Feb 11, 2022 |  |
| Salty. | Salty Dot, Inc. is the Embedded Insurance® technology company. Salty removes existing consumer impediments to buying the right policy and having the proper coverage. The company’s platform is a proprietary Software-as-a-Service (SaaS) solution that enables carriers and distribution partners to offer a customized policy to insure a product orservice in real-time during the purchase process. Salty uses artificial intelligence and machine learning to analyze unique data sources about the buyer and the purchase. It then sorts through multiple carriers to seamlessly offer the right insurance. Salty is licensed in all 50 states. For more information, please visit the company’s website at www.wearesalty.com. | $3.7M | Venture - Series Unknown | Jun 10, 2020 |  |
| Covr Financial Technologies | About Covr Financial TechnologiesFounded in 2016, Covr offers a full suite of digital life insurance platforms, tools and planning services for financial institutions, including: Covr Advisor for financial advisors, Covr Consumer for offering insurance products directly to customers financial institutions and Covr Insights for inforce policymanagement. Covr currently serves over 24,000 financial advisors and 13 million customers across 30 financial institutions including wealth management firms, RIAs, IBDs, banks, credit unions, personal finance apps and P&C agencies. Covr’s investors include leading venture capital firms: Nyca Partners, Commerce Ventures, Allianz Life Ventures, Connectivity Capital Partners, Contour Venture Partners, Connecticut Innovations and Fairview Capital. Covr’s Advisory Board includes financial services leaders including Brian Finn, former president of Credit Suisse First Boston; Sallie Krawcheck, CEO of Elevest and formerly at Citigroup and Smith Barney; Hans Morris, managing partner, Nyca Partners, chairman of Lending Club, formerly president of Visa; Brady Dougan, former CEO of Credit Suisse; Gregg Fleming, CEO of Rockefeller Capital, Bob Kerzner, formerly CEO of LIMRA and Joe Plumeri, formerly of Smith Barney, FirstData and Willis Group. | $7.5M | Convertible Note | Jun 01, 2020 |  |
| Salty. | Salty Dot, Inc. is the Embedded Insurance® technology company. Salty removes existing consumer impediments to buying the right policy and having the proper coverage. The company’s platform is a proprietary Software-as-a-Service (SaaS) solution that enables carriers and distribution partners to offer a customized policy to insure a product orservice in real-time during the purchase process. Salty uses artificial intelligence and machine learning to analyze unique data sources about the buyer and the purchase. It then sorts through multiple carriers to seamlessly offer the right insurance. Salty is licensed in all 50 states. For more information, please visit the company’s website at www.wearesalty.com. |  | Seed | May 08, 2020 |  |
| Stride Health | Stride Health is a provider of an insurance recommendation platform designed to offer health insurance services. Everyone deserves a smart way to protect your health – and your wallet – without breaking a sweat. That’s why we do the tricky calculus for you. In minutes we’ll enroll you in your most cost-effective health plan, minimize your taxes andmaximize your take-home pay as an independent worker or part-time employee. If that wasn’t enough, our personal advisors will navigate the details for you whenever you need us! | $13M | Series A | May 20, 2015 |  |

5 of 5 investments shown.

## Co-investors
- [Aflac Global Ventures](https://shizune.co/investors/profile/aflac-corporate-ventures) — VC Fund, 2 deals together
- [American Family Ventures](https://shizune.co/investors/profile/american-family-ventures) — VC Fund, 1 deal together
- [Connecticut Innovations](https://shizune.co/investors/profile/connecticut-innovations) — VC Fund, 1 deal together
- [Contour Venture Partners](https://shizune.co/investors/profile/contour-ventures) — VC Fund, 1 deal together
- [DCM Ventures](https://shizune.co/investors/profile/dcm) — VC Fund, 1 deal together
- [Early Light Ventures](https://shizune.co/investors/profile/early-light-capital) — VC Fund, 1 deal together

## Similar investors

### Similar stage
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund
- [Right Side Capital Management](https://shizune.co/investors/profile/right-side-capital-management) — VC Fund

## FAQ

### What does Assurity Ventures, Inc. invest in?

Assurity Ventures, Inc. invests primarily in Insurance, InsurTech and Employee Benefits startups, most often at Seed and Series A stage. Most of the 5 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### How do I contact Assurity Ventures, Inc.?

For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at Assurity Ventures, Inc.?

The team at Assurity Ventures, Inc. includes Zachary Kane (Head of Assurity Ventures). The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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