# Assure

> Assure is a VC fund in Salt Lake City backing FinTech and Banking. See 2 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: Salt Lake City, United States
- Total investments: 2
- Last investment: Apr 2022
- Lead investor: 0%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/assureco
- X (Twitter): https://twitter.com/assureco
- Website: http://assure.co/
- Facebook: https://www.facebook.com/AssureStructured/

Assure is a VC fund in Salt Lake City focused on FinTech and Banking. Assure specializes in special purpose vehicles (SPVs) and fund administration for the private investment marketplace. It provides the most complete back-office services in the market for fund managers, equity crowdfunding platforms, angel groups, and other private-transaction investors.The firm was founded in 2010 and headquartered in Salt LakeCity, Utah.

## Contacts

5 contacts available for Assure. Shizune tracks 4 team members at Assure. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/assure-services?utm_source=investor_profile

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| FinTech | 2 | 100% |
| Banking | 1 | 50% |
| Analytics | 1 | 50% |
| Consulting | 1 | 50% |
| Financial Services | 1 | 50% |

7 industries tracked in total.

### Country

| Country | Investments | Share |
| --- | --- | --- |
| Canada | 1 | 50% |
| United States | 1 | 50% |

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Alfonso Iovieno | Chief Strategy & Product Officer | 0 | https://shizune.co/investors/profile/alfonso-iovieno |
| Jeremy Neilson | Chief Executive Officer, Managing Director & Founder | 0 | https://shizune.co/investors/profile/jeremy-neilson |
| Mack Kolarich | Vice President, Assure Analytics | 0 | https://shizune.co/investors/profile/mack-kolarich |
| Leslie Jump | Managing Director, Assure Analytics | 0 | https://shizune.co/investors/profile/leslie-jump |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Uplinq | With a first of its kind solution, Uplinq leverages billions of statistically validated data sets, to support a small business lender’s assessment of the credit worthiness of their business customers, within their existing credit processes.Uplinq is the first, global credit assessment & scoring platform for small business lenders. Uplinqempowers lenders to approve and manage risks on loans they would have otherwise declined based on traditional loan underwriting criteria, while incorporating environmental, market & community data to better understand the specific loan applicant. It’s Credit Assessment as a Service.The company was founded in 2021 and is based in Toronto, Canada. | $3.5M | Pre-Seed | Apr 06, 2022 |  |
| Wellthi | Wellthi offers a B2B embedded social finance software designed to help financial institutions turn one customer into a community of customers. Wellthi offers a suite of white-label, configurable APIs, mobile apps and payment solutions to help clients leverage the power of online communities, shared financial goals and positive peer accountabilityto attract and retain customers and increase assets under management. Bank customers can use wellthi to structure their financial goals with family and friends and build community through their bank's mobile app. | $1.6M | Pre-Seed | Jan 01, 2020 |  |

2 of 2 investments shown.

## Co-investors
- [DVC](https://shizune.co/investors/profile/dvc-0bf1) — VC Fund, 2 deals together
- [1863 Ventures](https://shizune.co/investors/profile/1863-ventures) — VC Fund, 1 deal together
- [Assure Syndicates](https://shizune.co/investors/profile/assure-syndicates) — VC Fund, 1 deal together
- [Chateau Crypto](https://shizune.co/investors/profile/chateau-crypto) — VC Fund, 1 deal together
- [Full In GRYM LLC](https://shizune.co/investors/profile/full-in-grym-llc) — VC Fund, 1 deal together
- [Impulsum Ventures](https://shizune.co/investors/profile/impulsum-ventures) — VC Fund, 1 deal together

## Similar investors

### Similar stage
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [Right Side Capital Management](https://shizune.co/investors/profile/right-side-capital-management) — VC Fund
- [Everywhere Ventures](https://shizune.co/investors/profile/everywhere-ventures) — VC Fund

## FAQ

### What does Assure invest in?

Assure invests primarily in FinTech, Banking and Analytics startups, most often at Pre-Seed stage. Most of the 2 investments tracked by Shizune back companies in Canada. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### How do I contact Assure?

Public channels for Assure include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at Assure?

The team at Assure includes Alfonso Iovieno (Chief Strategy & Product Officer), Jeremy Neilson (Chief Executive Officer, Managing Director & Founder) and Mack Kolarich (Vice President, Assure Analytics). The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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