# Aspen Capital Group

> Aspen Capital Group is a VC fund in Florida backing Software and SaaS. See 11 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: Florida, United States
- Total investments: 11
- Last investment: Jan 2025
- Lead investor: 45%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/aspen-capital-group
- Website: https://aspencapgroup.com/

Aspen Capital Group is a growth equity firm that partners with founders and entrepreneurs to build industry-leading technology and tech-enabled services businessesAspen Capital Group has built a track record of partnering with companies to drive long-term growth. Our approach to creating value focuses on identifying and continuously drivingtoward the key product and customer initiatives required to achieve leadership and remain a leader in the industry segments we pursue. To do this, we help companies assemble world class Boards of Directors, Executive Teams and Strategic Partners. Aspen seeks to deploy $5M to $25M of capital per investment, and its unique capital base allows for significant flexibility in structuring and determining the hold period for each investment. Aspen Capital brings significant expertise and resources, and is an ideal partner to founders and entrepreneurs looking to building leading companies.Learn more by visiting our website or reaching out at info@aspencapgroup.com

## Contacts

5 contacts available for Aspen Capital Group. Shizune tracks 3 team members at Aspen Capital Group. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/aspen-capital-group?utm_source=investor_profile

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Software | 7 | 64% |
| SaaS | 4 | 36% |
| FinTech | 2 | 18% |
| InsurTech | 2 | 18% |
| Insurance | 2 | 18% |

26 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Series B | 5 | 45% |
| Series A | 3 | 27% |
| Venture - Series Unknown | 2 | 18% |
| Series C | 1 | 9% |

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| John Gordy | General Partner | 1 | — |
| John Haesler | General Partner | 3 | — |
| Steven Jones | Managing Partner | 2 | — |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Guidesly | Guidesly is building a new platform for outdoor enthusiasts! The first app-based marketplace connecting anglers with trusted guides. Making the searching and booking process easy for anglers and offering guides an app to manage their business. Trusted, certified and instantaneous, Guidelsy is building the next generation of enthusiast tools. | $9.5M | Series A | Jan 16, 2025 |  |
| WarrCloud | WarrCloud's proprietary software & Machine Learning algorithms "learn" from millions of analyzed claims to increase the speed. | $20M | Series B | Oct 22, 2024 |  |
| Transcend Software | Trancend’s mission is to transform the way engineering firms, utilities, and technology suppliers assess and design critical infrastructure. Transcend was started to help transform the culture of these firms by providing software that automates the preliminary engineering of any kind of vertical asset. As these firms implement Transcend’s softwareit lowers costs, increases revenue (bid on more projects, faster, with more detail in less time), and frees up engineers to evaluate innovative technologies and sustainable design approaches, transcending the standard and sub-optimal solutions of years past. | $20M | Series B | Aug 03, 2023 |  |
| Transcend | Transcendinfra is a company that operates in the information technology industry. It specializes in software development, with a focus on automating critical infrastructure design. The company offers solutions that are designed to streamline and enhance the efficiency of business operations. Transcendinfra's software is used by a variety ofbusinesses, helping them to manage their infrastructure more effectively. The company's services are backed by a team of professionals who are dedicated to providing innovative solutions to meet the needs of their clients. | $20M | Series B | Jul 31, 2023 |  |
| Sureify | Sureify is a SaaS platform for Life and Annuity companies around the globe. Sureify’s sales, customer self-service engagement solution, and their up-sell cross-sell solutions enable life insurers to connect, service, and sell to their new and existing customers using the most life insurance focused platform in the market today. The enterpriseplatform solution is secure, scalable, and delivers pragmatic features with the basics of the everyday digital life insurer front of mind.The Sureify solution encompasses the consumer-facing web and mobile applications, automated messaging and self-service platform, agent engagement console, marketing dashboard, underwriters data platform with analytics and reporting for executive overview. Sureify also can be implemented right on top of existing core systems and CRM systems while integrating with existing contact center platforms, customer apps, and most life insurance emerging and traditional 3rd party applications. All this is supported by Sureify’s Customer Experience team to ensure best practices, ideation, configuration both inside enterprise and end-user digitalization. Life insurers use the Sureify platform for direct and agent digital sales, policyholder service and self service, new product education and marketing, churn reduction, upsell cross-sell, and complete digital tracking of policyholders. The time is now for the life and annuity insurer. | $15M | Series C | Sep 28, 2021 |  |
| Transcend Software | Trancend’s mission is to transform the way engineering firms, utilities, and technology suppliers assess and design critical infrastructure. Transcend was started to help transform the culture of these firms by providing software that automates the preliminary engineering of any kind of vertical asset. As these firms implement Transcend’s softwareit lowers costs, increases revenue (bid on more projects, faster, with more detail in less time), and frees up engineers to evaluate innovative technologies and sustainable design approaches, transcending the standard and sub-optimal solutions of years past. | $10M | Venture - Series Unknown | May 12, 2021 |  |
| Transcend | Transcendinfra is a company that operates in the information technology industry. It specializes in software development, with a focus on automating critical infrastructure design. The company offers solutions that are designed to streamline and enhance the efficiency of business operations. Transcendinfra's software is used by a variety ofbusinesses, helping them to manage their infrastructure more effectively. The company's services are backed by a team of professionals who are dedicated to providing innovative solutions to meet the needs of their clients. | $10M | Series A | May 12, 2021 |  |
| Aclaimant | Aclaimant offers a risk reduction platform designed to save time and money on workplace incidents and insurance. It engages the employee, employer, and insurance carrier in making workplace incidents everyone’s responsibility. The Aclaimant system comes with three great tools that are easy to use in reporting and resolving workplace incidents.The company was founded in 2013 and based in Chicago, Illinois. | $15M | Series B | Apr 01, 2021 |  |
| Deposco | Deposco is a cloud-based, omnichannel fulfillment software provider offering a suite of advanced solutions to small, midsize and enterprise-class businesses. The company has supported over 120 million package orders to 35 million consumers worldwide while processing approximately $10 billion in gross merchandise value (GMV) through its platform.From order orchestration and advanced warehouse management to dynamic sourcing, business forecasting, and synchronized e-store applications, Deposco empowers business leaders to adapt, transform and lead their organizations to achieve unified commerce excellence in direct-to-consumer (DTC) and business-to-business (B2B) environments. | $35M | Venture - Series Unknown | Mar 01, 2021 |  |
| Aclaimant | Aclaimant offers a risk reduction platform designed to save time and money on workplace incidents and insurance. It engages the employee, employer, and insurance carrier in making workplace incidents everyone’s responsibility. The Aclaimant system comes with three great tools that are easy to use in reporting and resolving workplace incidents.The company was founded in 2013 and based in Chicago, Illinois. | $10M | Series A | Jun 29, 2020 |  |

10 of 11 investments shown.

## Co-investors
- [PureTerra Ventures](https://shizune.co/investors/profile/pureterra-ventures) — VC Fund, 5 deals together
- [HG Ventures](https://shizune.co/investors/profile/hg-ventures) — VC Fund, 4 deals together
- [Arosa Capital Management](https://shizune.co/investors/profile/arosa-capital-management) — VC Fund, 2 deals together
- [Autodesk](https://shizune.co/investors/profile/autodesk) — VC Fund, 2 deals together
- [KEC Ventures](https://shizune.co/investors/profile/kec-ventures) — VC Fund, 2 deals together
- [Mercury Fund](https://shizune.co/investors/profile/mercury-fund) — VC Fund, 2 deals together

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- [General Catalyst](https://shizune.co/investors/profile/general-catalyst-partners) — VC Fund
- [FJ Labs](https://shizune.co/investors/profile/fj-labs) — VC Fund

## FAQ

### What does Aspen Capital Group invest in?

Aspen Capital Group invests primarily in Software, SaaS and FinTech startups, most often at Series B and Series A stage. Most of the 11 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### How do I contact Aspen Capital Group?

Public channels for Aspen Capital Group include LinkedIn and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at Aspen Capital Group?

The team at Aspen Capital Group includes John Gordy (General Partner), John Haesler (General Partner) and Steven Jones (Managing Partner). The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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