# Ashish Goel

> Ashish Goel is a seed investor at Urban Ladder (Bengaluru) backing E-Commerce and Retail. See 20 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Urban Ladder](https://shizune.co/investors/profile/urban-ladder)
- Location: Bengaluru, India
- Total investments: 20
- Last investment: Dec 2025
- Lead investor: 0%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/ashish-goel-591572
- X (Twitter): https://twitter.com/ashishgoel
- Website: https://x.com/ashishgoel
- Facebook: https://www.facebook.com/ashish.goel.3954

Ashish Goel is a seed investor at Urban Ladder in Bengaluru focused on E-Commerce and Retail. Ashish Goel is the Co-Founder and Chief Executive Officer at Urban Ladder.

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $766k–$5M |
| Pre-Seed | $597k–$600k |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| E-Commerce | 4 | 20% |
| Retail | 3 | 15% |
| Fashion | 3 | 15% |
| B2B | 2 | 10% |
| Energy | 2 | 10% |

41 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 14 | 70% |
| Pre-Seed | 2 | 10% |
| Angel | 1 | 5% |
| Series A | 1 | 5% |
| Series B | 1 | 5% |

6 stages tracked in total.

### Country

| Country | Investments | Share |
| --- | --- | --- |
| India | 18 | 90% |
| United States | 2 | 10% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| ReplyAll | ReplyAll is an lifestyle brand making multifunctional, durable apparel and accessories, built for comfort and seamless everyday transitions. | $754.1K | Seed | Dec 03, 2025 |  |
| DigitalPaani | DigitalPaani builds cutting-edge IoT and digital management tools that redesign wastewater operations. | $1.2M | Seed | Dec 07, 2023 |  |
| Newtrace | Newtrace develops novel electrolyzers for affordable green hydrogen production at scale. | $5.6M | Seed | May 31, 2023 |  |
| Dawaa Dost | Dawaa Dost specializes in the pharmacy retail chain of generic medicines in India. The company focuses on the availability of affordable generic medicines. Dawaa Dost was founded by Amit Choudhary and Yash Harlalka and is based in India. | $4M | Venture - Series Unknown | Jan 24, 2023 |  |
| Mokobara | Mokobara is a luggage brand that offers luggage and suitcases, bags, duffels, and backpacks designed for modern travel. Mokobara is on a mission to help people travel with ease and get there looking sharp. | $6.5M | Series A | Jul 12, 2022 |  |
| Turno | Turno is a fintech startup that provides electric vehicle solutions for operators and owners. It helps commercial vehicle operators make the switch to EVs. Turno accomplishes this by offering a diverse range of vehicles from partner OEMs, affordable financing, and battery value guarantees to ensure the best possible return on investment for EVowners. Turno's mission in India is to convert gasoline miles to electric miles. The startup sells EVs manufactured by various brands both online and in physical stores, as well as providing financing options and buying back used batteries. | $3.1M | Seed | Jun 28, 2022 |  |
| SolarSquare Energy | SolarSquare provides rooftop solar solutions for residential homes, housing societies, and commercial establishments, offering services that include system design, installation, maintenance, and financing support. The company manages the solar adoption process from site assessment and customized system design to installation, subsidy assistance,and ongoing system monitoring. It also offers a mobile application that allows customers to track electricity generation and system performance in real time. SolarSquare focuses on improving access to solar energy through standardized processes, engineering support, and maintenance services aimed at ensuring long-term system operation. The company serves customers across multiple cities in India and works to support the adoption of distributed solar power through rooftop installations. | $4M | Seed | Jun 09, 2022 |  |
| ZORP | Zorp is a no-code platform, that helps businesses build native Android & iOS apps for their workforce in minutes. Every business needs apps and tools that its teams can use to increase productivity and build traceability of workflows across the organization. Zorp can be used to create apps to automate and trace internal processes acrossdelivery, logistics, sales, home services, warehousing, manufacturing, and many more. Using the intuitive drag-and-drop builder, components such as text boxes, lists, location, etc. can be easily added to an app and get ready in minutes. It can be as simple as a data collection form or a complex one such as a 10-minute delivery app.Zorp also provides robust reporting and management dashboards to manage people and tasks every step of the way. | $600K | Pre-Seed | Jun 01, 2022 |  |
| Upswing Financial Technologies | Upswing Financial Technologies is an open finance B2B ecosystem enabler. | $4M | Seed | Feb 28, 2022 |  |
| MoEVing | MoEVing is an EV logistics-tech company which provides full-stack technology solutions including delivery, charging, financing and analytics solutions. | $5M | Seed | Dec 15, 2021 |  |

10 of 20 investments shown.

## Co-investors
- [Elevation Capital](https://shizune.co/investors/profile/elevation-capital-6e8a) — VC Fund, 6 deals together
- [Good Capital](https://shizune.co/investors/profile/good-capital-b0aa) — VC Fund, 4 deals together
- [Better Capital](https://shizune.co/investors/profile/better-capital-e839) — VC Fund, 3 deals together
- [Titan Capital](https://shizune.co/investors/profile/titan-capital) — VC Fund, 3 deals together
- [Bharat Founders Fund](https://shizune.co/investors/profile/bharat-founders-fund) — VC Fund, 2 deals together
- [Climate Angels](https://shizune.co/investors/profile/climate-angels) — VC Fund, 2 deals together

## About Urban Ladder

VC Fund · Bangalore, India

Urban Ladder was launched by co-founders Ashish Goel (CEO) and Rajiv Srivatsa (COO) in July 2012. The online furniture company aims to provide a curated destination for home solutions, to help the Urban Indian build well-furnished, beautiful homes.With over 1000 products and 25 categories such as wardrobes, sofas, beds, dining tables, storageshelves etc., Urban Ladder’s exquisite collection of furniture is soon becoming popular among shoppers in top metros. The furniture is closely curated with design inputs from Urban Ladder’s in-house team of experienced designers and delivered by Urban Ladder’s owned logistics team for safe doorstep deliveries. At present, Urban Ladder delivers to seven cities in India (Bangalore, Mumbai, Delhi/NCR, Chennai, Pune, Hyderabad, Ahmedabad) and this number is expected to grow soon. The Urban Ladder team aims to provide shoppers with a wide range of contemporary designs and high quality, handcrafted furniture that blends beauty with functionality along with easy accessibility. The website’s seamless user interface and easy navigation enhance the virtual showroom experience. Urban Ladder is backed by top tier venture capital firms Steadview Capital, SAIF Partners and Kalaari Capital.

5 contacts available at Urban Ladder.

| Name | Title | Profile |
| --- | --- | --- |
| Ashish Goel | Co-Founder & Chief Executive Officer | https://shizune.co/investors/profile/ashish-goel |
| Shashwat Mittra | Head of Human Resources | https://shizune.co/investors/profile/shashwat-mittra |
| Ankita Batta | Software Development Engineer in Test | https://shizune.co/investors/profile/ankita-batta |
| Asutosh Mishra | Software Development Engineer In Test | https://shizune.co/investors/profile/asutosh-mishra |
| Tushar Bende | Senior Manager | https://shizune.co/investors/profile/tushar-bende |

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## FAQ

### What does Ashish Goel invest in?

Ashish Goel invests primarily in E-Commerce, Retail and Fashion startups, most often at Seed and Pre-Seed stage. Most of the 20 investments tracked by Shizune back companies in India. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Ashish Goel's check size?

Ashish Goel typically joins rounds of $766k–$5M at Seed and $597k–$600k at Pre-Seed. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Ashish Goel participates in.

### When did Ashish Goel last invest?

The most recent investment recorded for Ashish Goel closed in Dec 2025. Shizune tracks 20 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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