# Aser Ventures

> Aser Ventures is a VC fund in London backing Sports and Advertising. See 9 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: London, United Kingdom
- Total investments: 9
- Last investment: Aug 2022
- Lead investor: 56%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/11019278
- X (Twitter): https://twitter.com/AserVentures
- Website: http://aser.com/

Aser Ventures is an investment platform specialising in sports, media and technology.Aser provides portfolio companies with strategic guidance and access to its global network of partners, in addition to capital. Aser’s portfolio is made up of a network of innovative sports, media and technology companies, with opportunities for synergies rightacross the group. The group’s sports division houses Premier League club Leeds United and BASE. Its media division is made up of the ELEVEN Group, including the US based entertainment network Team Whistle, LIVENow and OneFootball, together with content, marketing and digital agencies NEO Studios, Hellodi, Epico, HAPPING and Creed Media. Aser´s dedicated technology division includes DaChain with new opportunities around cryptocurrency currently being explored. A commitment to new technologies unites Aser´s approach across the portfolio. Aser’s investment partners include Corrum Capital and 49ers Enterprises, an investment entity affiliated with the San Francisco 49ers.

## Contacts

5 contacts available for Aser Ventures. Shizune tracks 7 team members at Aser Ventures. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/aser-media?utm_source=investor_profile

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Sports | 3 | 33% |
| Advertising | 3 | 33% |
| Marketing | 2 | 22% |
| Broadcasting | 2 | 22% |
| Music | 1 | 11% |

25 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Funding Round | 3 | 33% |
| Seed | 1 | 11% |
| Series A | 1 | 11% |
| Series D | 1 | 11% |
| Private Equity | 1 | 11% |

6 stages tracked in total.

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United States | 3 | 33% |
| Italy | 1 | 11% |
| Qatar | 1 | 11% |
| Sweden | 1 | 11% |
| United Kingdom | 1 | 11% |

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Andrea Cerroni | Group General Counsel | 0 | https://shizune.co/investors/profile/andrea-cerroni-05f6 |
| Andrea Radrizzani | Chairman & Founder | 3 | https://shizune.co/investors/profile/andrea-radrizzani |
| Graham Wallace | Chief Corporate & Financial Officer | 0 | https://shizune.co/investors/profile/graham-wallace-b7b9 |
| Javier Sobrino | Managing Partner, Sport | 2 | https://shizune.co/investors/profile/javier-sobrino |
| Marc Watson | Board Director | 0 | https://shizune.co/investors/profile/marc-watson |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Sponix | Sponix is a developer of AI-powered sports technology designed to enhance live sports viewing experiences and optimize commercial opportunities for broadcasters, leagues, and rights holders. The company offers SPov, which provides immersive player point-of-view replays without the need for additional hardware, and SPboard, a virtual advertisingsolution that seamlessly integrates targeted, region-specific ads into live broadcasts in real time. |  |  | Aug 23, 2022 |  |
| Sponix | Sponix is a developer of AI-powered sports technology designed to enhance live sports viewing experiences and optimize commercial opportunities for broadcasters, leagues, and rights holders. The company offers SPov, which provides immersive player point-of-view replays without the need for additional hardware, and SPboard, a virtual advertisingsolution that seamlessly integrates targeted, region-specific ads into live broadcasts in real time. |  | Series A | Jun 22, 2022 |  |
| Sponix | Sponix is a developer of AI-powered sports technology designed to enhance live sports viewing experiences and optimize commercial opportunities for broadcasters, leagues, and rights holders. The company offers SPov, which provides immersive player point-of-view replays without the need for additional hardware, and SPboard, a virtual advertisingsolution that seamlessly integrates targeted, region-specific ads into live broadcasts in real time. |  | Series A | Jun 22, 2022 |  |
| Sports Innovation Lab | The Sports Innovation Lab identifies and evaluates the technology products and services that will power the future of sports. They have developed a digital market research platform and a world-class advisor network to help guide how companies make strategic technology decisions. | $2.2M | Venture - Series Unknown | Aug 12, 2021 |  |
| Creed Media | Creed Media operates as a marketing agency that offers performance marketing, audience insights, content production, and social media management services. They work with global brands and record labels to promote content through social media. |  | Seed | May 25, 2021 |  |
| Sports Data Labs, Inc. | Sports Data Labs, Inc. (SD Labs) is a venture-backed, award-winning leader in collection, analysis and distribution of real-time human data from on-body sensors and other sensing systems. SD Labs provides patented technologies that enable interoperability of sensors and sensing systems, while using artificial intelligence to transform collecteddata into metrics, insights and predictions for various real-time and on-demand use cases. SD Labs also provides data acquisition and monetization solutions for buyers and sellers of health data through its proprietary Human Data Marketplace™. SD Labs is a certified Minority Business Enterprise (MBE) that operates in professional sports via Sports Data Labs and in the digital health ecosystem via Human Data Labs. For further information, please visit: www.sportsdatalabs.com and www.humandatalabs.com | $3M |  | Apr 16, 2019 |  |
| Hellodì | Hellodì engagement strategies, involving online communities both on the web and on social networks. |  | Private Equity | Sep 19, 2018 |  |
| Whistle | Team Whistle – comprising Whistle, New Form, and Vertical Networks – is a global media company that’s changing the sports and entertainment game. It creates and distributes engaging content experiences for today’s audiences, always playing in the positive and resonating with what’s relatable. Its premium scripted, unscripted and interactive shows,podcasts, music, and merchandise are available on the social, audio, and streaming platforms that matter most. For brands, sports leagues, and media companies, they help them activate and engage consumers across the content ecosystem. | $26M | Series D | Jun 21, 2018 |  |
| Eleven Sports | ELEVEN is challenging how live sport and entertainment is delivered and consumed. From the world’s biggest sporting events, to the best local sport, to Team Whistle's award winning original programming - our audiences enjoy a 24/7 offering of the best live and non-live content across the ELEVEN Group. ELEVEN’s linear, digital and socialchannels reach millions of fans whenever and wherever they want to consume their content, generating billions of views every month. |  |  | Jan 01, 2018 |  |

9 of 9 investments shown.

## Co-investors
- [Elysian Park Ventures](https://shizune.co/investors/profile/elysian-park-ventures) — VC Fund, 1 deal together
- [ECP Growth](https://shizune.co/investors/profile/emil-capital-partners) — VC Fund, 1 deal together
- [Gaingels](https://shizune.co/investors/profile/gaing) — VC Fund, 1 deal together
- [Liberty Media](https://shizune.co/investors/profile/libertymedia) — VC Fund, 1 deal together
- [Manatt Venture Fund](https://shizune.co/investors/profile/manatt-venture-fund) — VC Fund, 1 deal together
- [R/GA Ventures](https://shizune.co/investors/profile/r-ga-ventures) — VC Fund, 1 deal together

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## FAQ

### What does Aser Ventures invest in?

Aser Ventures invests primarily in Sports, Advertising and Marketing startups, most often at Funding Round and Seed stage. Most of the 9 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### How do I contact Aser Ventures?

Public channels for Aser Ventures include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at Aser Ventures?

The team at Aser Ventures includes Andrea Cerroni (Group General Counsel), Andrea Radrizzani (Chairman & Founder) and Graham Wallace (Chief Corporate & Financial Officer), among 7 team members tracked by Shizune. The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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