# Arrowroot Capital Management

> Arrowroot Capital Management is a VC fund backing Software and SaaS. See 34 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: Santa Monica, United States
- Total investments: 34
- Last investment: Feb 2022
- Lead investor: 94%
- Last fund: Sep 2019
- Last updated: Aug 2026
- LinkedIn: http://www.linkedin.com/company/arrowroot-capital/
- X (Twitter): http://twitter.com/ArrowrootCap
- Website: http://www.arrowrootcapital.com/

Arrowroot Capital Management is a growth equity firm based in Santa Monica focused on growing, mature, and recurring revenue software businesses. We seek to partner with management to accelerate growth and help guide the company to its ultimate exit. Arrowroot targets equity investments in the range of $5 million to $25 million, and has theflexibility to pursue larger opportunities. Arrowroot's capital is typically deployed to achieve very distinct goals including, but not limited to:– Working capital and growth investment – Liquidity for founders and/or management – Liquidity for previous venture or angel investors – Acquisition capitalArrowroot’s capital is flexible, but investment characteristics generally include:– Minority or majority positions – Board representation – 2 to 4 year hold periods – Highly incentivized management teams; commonly via new option grants – Arrowroot seeks to optimize the investment amount in order to efficiently grow businesses and create healthy capital risk dynamics for founders, current management, and past investorsTarget Company Characteristics:– $5 million+ revenue run-rate – Strong recurring revenue growth rate – Proven, effective and efficient sales and marketing strategy – Mission-critical, B2B software that typically solves a pain-point in compliance, workflow, security, and/or optimization

## Contacts

5 contacts available for Arrowroot Capital Management. Shizune tracks 7 team members at Arrowroot Capital Management. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/arrowroot-capital-management?utm_source=investor_profile

## Round sizes

| Stage | Round size |
| --- | --- |
| Series C | $9.6M–$91M |
| Series D | $1M–$45M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Software | 16 | 47% |
| SaaS | 8 | 24% |
| Enterprise Software | 8 | 24% |
| Big Data | 6 | 18% |
| Analytics | 6 | 18% |

71 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Series C | 9 | 26% |
| Series D | 6 | 18% |
| Funding Round | 6 | 18% |
| Series B | 4 | 12% |
| Series A | 2 | 6% |

8 stages tracked in total.

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United States | 23 | 68% |
| Australia | 3 | 9% |
| Canada | 2 | 6% |

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Clem O'Donnell | Partner | 0 | https://shizune.co/investors/profile/clem-o-donnell |
| Cole Secor | Senior Associate | 0 | https://shizune.co/investors/profile/cole-secor |
| Kareem El Sawy | Founding General Partner | 5 | https://shizune.co/investors/profile/kareem-el-sawy |
| Kyle Horvath | Analyst | 0 | https://shizune.co/investors/profile/kyle-horvath |
| Matthew Safaii | Founder and Managing Partner | 13 | https://shizune.co/investors/profile/matthew-safaii |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Clickatell | Clickatell creates a better world through technology, making commerce in chat accessible for everyone, everywhere. Consumers can now connect with brands to find goods and services, make purchases, track orders, and resolve issues with a simple text or chat. Clickatell’s Chat Commerce Platform supports the creation and development of customerrelationships in chat-based messaging, engagement, and payment solutions. Its global customers easily manage millions of monthly conversations and transactions, all through chat. No need for cash, phone calls, in-person interactions, or apps, Clickatell is powering the digital commerce transformation. Clickatell is a privately held company headquartered in Silicon Valley, CA with over $18 million in venture capital funding led by Sequoia Capital. | $91M | Series C | Feb 22, 2022 |  |
| Protecht | Protecht helps organisations through deep understanding, monitoring and management of risk. We provide the complete risk solution—comprised of world-class enterprise risk management, compliance, training and advisory services—to government organisations, key regulators and businesses of all sizes across the world. For more than 20 years Protechthas being redefining the way the world thinks about risk. | $30M | Series A | Feb 14, 2022 |  |
| Appvance.ai | Appvance.ai is the leader in AI-driven test generation, which is revolutionizing how software testing is performed. The company’s premier product is Appvance IQ, the world’s first AI-driven, unified test automation system. It helps enterprises improve the quality, performance and security of their applications, while transforming the efficiency andoutput of testing teams. Appvance.ai is headquartered in Sunnyvale, California, with offices in Costa Rica and India. Investors in the company include Javelin Ventures, Staenberg Ventures, Social Internet Fund, FundersClub, Three Bridges Ventures and HB Asset Management. | $13M | Series C | Jan 18, 2022 |  |
| Ayla Networks | Ayla Networks empowers leading manufacturers by simplifying the inherent complexity of the Internet of Things (IoT), enabling them to turn their products into smart connected systems and transform their businesses to compete in the game-changing world of connectivity. Delivered as a cloud platform-as-a-service (PaaS), Ayla’s Agile IoT platformprovides the flexibility and modularity to enable rapid changes to practically any type of device, cloud or app environment. Ayla Networks was named a 2015 Cool Vendor in the Internet of Things by Gartner, Inc. Ayla’s investors include Cisco, the International Finance Corporation, SAIF Partners, Crosslink Capital, Voyager Capital, Linear Venture and SJF Ventures. For more information, visit www.aylanetworks.com.Ayla Networks was founded in 2010 and is based in San Jose, California. | $20M | Venture - Series Unknown | Dec 06, 2021 |  |
| Engage3 | Engage develops a cloud-based platform that provides product and pricing data and insights. Through data science and analytics, the company assists retailers and brands in improving their pricing performance. The company was founded in 2008 and is headquartered in Davis, California. | $40M | Series D | Dec 02, 2021 |  |
| Engage3 | Engage develops a cloud-based platform that provides product and pricing data and insights. Through data science and analytics, the company assists retailers and brands in improving their pricing performance. The company was founded in 2008 and is headquartered in Davis, California. | $40M | Series D | Dec 02, 2021 |  |
| Tulip Retail | Tulip Retail is the world’s first cloud-based retail platform built exclusively for store associates. It was founded in 2013 by a team of mobile and e-commerce experts who are passionate about shaping the future in-store experience. Dedicated to store associate empowerment, Tulip is bringing the best of online shopping to the selling floor with anintuitive, simple to use mobile app that enables: assisted selling, endless aisle, clienteling, store communications and point of sale. Leading retailers like Saks Fifth Avenue, Kate Spade, Coach, Frye Boots, Bonobos, and Toys”R”Us use Tulip to help them deliver an unparalleled omnichannel shopping experience. | $28M | Series C | Jun 24, 2021 |  |
| BryterCX | BryterCX offers complete customer journey management solutions, allowing clients to easily discover journey insights and opportunities. BryterCX's platform IRISTM, which consists of journey mapping, monitoring, analytics, and orchestration technologies, connects an organization's siloed data into a single, omnichannel view and providesactionable insights in near real-time. Customer-focused organizations gain significant competitive advantages thanks to BryterCX. | $9M | Venture - Series Unknown | May 18, 2021 |  |
| Sourcepoint | Sourcepoint is the data privacy software company for the digital marketing ecosystem. We provide tools to protect consumer privacy, manage compliance and optimize revenue in a rapidly changing landscape. Founded by a team of digital advertising veterans, Sourcepoint has offices in New York, Berlin, London, and Paris. Learn more atwww.sourcepoint.com | $17M |  | Dec 15, 2020 |  |
| FiscalNote | FiscalNote is a privately-held company that uses artificial intelligence and big data to deliver immediate predictive analytics of governmental action to pinpoint impact.FiscalNote's flagship platform provides real-time legislative predictive capabilities as well as enterprise collaboration and visualization tools for data on campaignfinance, demographics, news, and open data to government relations professionals to help them make faster decisions. |  | Debt Financing | Dec 04, 2020 |  |

10 of 34 investments shown.

## Co-investors
- [Aster](https://shizune.co/investors/profile/aster-capital) — VC Fund, 2 deals together
- [Black Diamond Ventures](https://shizune.co/investors/profile/black-diamond-ventures) — VC Fund, 2 deals together
- [Bossa Invest](https://shizune.co/investors/profile/bossanova-investimentos) — VC Fund, 2 deals together
- [G20 Ventures](https://shizune.co/investors/profile/g20-ventures) — VC Fund, 2 deals together
- [PJC](https://shizune.co/investors/profile/pjc) — VC Fund, 2 deals together
- [Runway Growth Capital](https://shizune.co/investors/profile/runway-growth-capital) — VC Fund, 2 deals together

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## FAQ

### What does Arrowroot Capital Management invest in?

Arrowroot Capital Management invests primarily in Software, SaaS and Enterprise Software startups, most often at Series C and Series D stage. Most of the 34 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Arrowroot Capital Management's check size?

Arrowroot Capital Management typically joins rounds of $9.6M–$91M at Series C and $1M–$45M at Series D. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Arrowroot Capital Management participates in.

### How do I contact Arrowroot Capital Management?

Public channels for Arrowroot Capital Management include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at Arrowroot Capital Management?

The team at Arrowroot Capital Management includes Clem O'Donnell (Partner), Cole Secor (Senior Associate) and Kareem El Sawy (Founding General Partner), among 7 team members tracked by Shizune. The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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