# Ariel Luedi

> Ariel Luedi is a seed investor at Hammer Team (Zurich) backing Software and Augmented Reality. See 14 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Hammer Team](https://shizune.co/investors/profile/hammer-team)
- Location: Zurich, Switzerland
- Total investments: 14
- Last investment: Jun 2022
- Lead investor: 29%
- Last updated: Aug 2026
- LinkedIn: https://ch.linkedin.com/in/arielluedi

Ariel Luedi is a Founder at Hammer Team - Growth Accelerator. He attended the ETH Zurich.

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $1M–$5M |
| Series A | $4.6M–$8M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Software | 6 | 43% |
| Augmented Reality | 3 | 21% |
| SaaS | 2 | 14% |
| 3D Technology | 2 | 14% |
| Virtual Reality | 2 | 14% |

30 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 5 | 36% |
| Series A | 3 | 21% |
| Angel | 1 | 7% |
| Funding Round | 1 | 7% |
| Private Equity | 1 | 7% |

6 stages tracked in total.

### Country

| Country | Investments | Share |
| --- | --- | --- |
| Switzerland | 7 | 50% |
| Austria | 1 | 7% |
| Australia | 1 | 7% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Imverse | Imverse is an EPFL spin-off and a 3D graphics software company providing volumetric software components for tech companies creating products and services for the markets of installations, live broadcasting, and telepresence. Using their proprietary patent pending voxel engine, Imverse envisions to enable the 3D future of content & communicationthrough groundbreaking graphics technology. | $4.8M | Seed | Jun 10, 2022 |  |
| Squirro | Squirro is a software company that utilizes Augmented Intelligence to enhance decision intelligence. | $4M | Private Equity | Feb 24, 2022 |  |
| Squirro | Squirro is a software company that utilizes Augmented Intelligence to enhance decision intelligence. | $4M | Venture - Series Unknown | Feb 24, 2022 |  |
| CREAL | CREAL develops near-eye light-field display bringing true optical depth and better immersion into virtual and mixed reality.This technology solves the eye-strain, nausea and pain problems of current headsets, while offering low manufacturing complexity and small form factor. | $7.4M | Series A | Nov 17, 2020 |  |
| CREAL | CREAL develops near-eye light-field display bringing true optical depth and better immersion into virtual and mixed reality.This technology solves the eye-strain, nausea and pain problems of current headsets, while offering low manufacturing complexity and small form factor. | $4.6M | Series A | Dec 20, 2019 |  |
| Fluent Commerce | Exceptional customer experiences. The only cloud-native Distributed Order Management platform that can be fully customized to fit your unique omnichannel strategy. | $6.5M | Series A | Dec 11, 2017 |  |
| Beekeeper | Beekeeper is a mobile-first communication platform that reaches every shift, location, and language through real-time messaging and targeted streams. Managers keep frontline teams productive and turnover low by automating workflows while leveraging an analytics dashboard to measure engagement. Beekeeper integrates with operational systems, makingthem accessible in one central portal. | $8M | Series A | Mar 21, 2017 |  |
| OXIAL | OXIAL is the Governance Risk and Compliance Software vendor and developer. Their solutions have been enabling customers to deliver consistent Governance, Risk and Compliance procedures since 2005.They provide new generation GRC software solution that eliminates the main flaws of current GRC software packages, like long implementation time andcomplex change management. OXIAL offering enables interoperable software modules for the comprehensive management of risk, internal control and internal audit – allowing the safe and phased implementation of a tool for enterprise risk management. |  | Seed | Jun 12, 2016 |  |
| Beekeeper | Beekeeper is a mobile-first communication platform that reaches every shift, location, and language through real-time messaging and targeted streams. Managers keep frontline teams productive and turnover low by automating workflows while leveraging an analytics dashboard to measure engagement. Beekeeper integrates with operational systems, makingthem accessible in one central portal. | $5M | Seed | Apr 15, 2016 |  |
| Qumram | Qumram marries the client servicing needs of the business, with the requirements of compliance, risk and legal. All digital activity (web, social, mobile) is recorded, archived, and replayed in movie-like form, to create a secure and transparent digital audit trail that meets regulatory requirements (e.g. MIFID-II, FFSA, FIDLEG, SEC, FINRA, DOL).Digital business can evolve, without compromising compliance or increasing operational risk. Qumram also detects fraud (internal/external), accelerates customer service (call center enquiries, support), and provides deep customer insights into user behavior (customer experience, lifecycle analysis). With Qumram, banks can transform spend on digital compliance into measurable return on investment. | $2.7M | Seed | Mar 17, 2016 |  |

10 of 14 investments shown.

## Co-investors
- [DAA Ventures](https://shizune.co/investors/profile/daa-capital-partners) — VC Fund, 4 deals together
- [Verve Ventures](https://shizune.co/investors/profile/verve-ventures) — VC Fund, 3 deals together
- [3wVentures](https://shizune.co/investors/profile/3wventures-com) — VC Fund, 2 deals together
- [Alpana Ventures](https://shizune.co/investors/profile/alpana-ventures) — VC Fund, 2 deals together
- [BuildGroup](https://shizune.co/investors/profile/build-group) — VC Fund, 2 deals together
- [FYRFLY Venture Partners](https://shizune.co/investors/profile/fyrfly-venture-partners) — VC Fund, 2 deals together

## About Hammer Team

VC Fund · Cham, Switzerland

The “Hammer Team” is the investment vehicle of Ariel Luedi. The mission is to support software companies during their startup and growth phase. Hammer Team provides its companies with venture capital but also with expertise in different areas required to grow a company (Sales Ops, Product Management, Customer Success, Finance, Marketing, Legal, Taxor Branding). Ariel and his team have created a platform for those companies to communicate openly, leverage synergies and find new ways of solving challenges.

2 contacts available at Hammer Team.

| Name | Title | Profile |
| --- | --- | --- |
| Ariel Luedi | Founder | https://shizune.co/investors/profile/ariel-luedi |
| Guillaume Garreau | COO | https://shizune.co/investors/profile/guillaume-garreau |

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## FAQ

### What does Ariel Luedi invest in?

Ariel Luedi invests primarily in Software, Augmented Reality and SaaS startups, most often at Seed and Series A stage. Most of the 14 investments tracked by Shizune back companies in Switzerland. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Ariel Luedi's check size?

Ariel Luedi typically joins rounds of $1M–$5M at Seed and $4.6M–$8M at Series A. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Ariel Luedi participates in.

### When did Ariel Luedi last invest?

The most recent investment recorded for Ariel Luedi closed in Jun 2022. Shizune tracks 14 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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