# Arete Capital Partners

> Arete Capital Partners is a VC fund in Liverpool backing Travel, SaaS and Retail. See 17 investments, check sizes, portfolio. Updated Aug 2026.

- Type: VC Fund
- Location: Liverpool, United Kingdom
- Total investments: 17
- Last investment: Jul 2025
- Lead investor: 76%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/arete-capital-partners-llp
- Website: https://www.aretecp.co.uk/

Arete Capital Partners is a family investment office that provides financial services.

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $1.5M–$2.1M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Travel | 3 | 18% |
| SaaS | 2 | 12% |
| Retail | 2 | 12% |
| Financial Services | 2 | 12% |
| Information Technology | 2 | 12% |

26 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 3 | 18% |
| Funding Round | 3 | 18% |
| Venture - Series Unknown | 3 | 18% |
| Private Equity | 2 | 12% |
| Series A | 1 | 6% |

6 stages tracked in total.

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United Kingdom | 10 | 59% |
| Canada | 1 | 6% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Chillblast | Chillblast builds and sells custom and pre-built PCs, including gaming PCs and flight simulation PCs. The company offers a configurator for custom builds and provides accessories like monitors, keyboards, mice, and headsets. Chillblast also includes a five-year warranty and customer support for its systems. | $10.1M | Venture - Series Unknown | Jul 25, 2025 |  |
| Product Partnerships | Product Partnerships provides outsourced compliance services to retail clients selling through B2C channels using consumer credit products to sell their goods and services. They offer tailored solutions, with a dedicated account manager who will support you through the compliance journey. They support corporate clients with risk and complianceoversight. | $12.6M | Venture - Series Unknown | Feb 10, 2024 |  |
| Vivify | Vivify offers an online platform where under-utilized school, leisure, and community venues can be listed for hire, enabling to maximization of social activity and generating much-needed revenue for community groups, and improving community wellbeing. | $1.3M | Seed | Apr 20, 2022 |  |
| Vivify | Vivify offers an online platform where under-utilized school, leisure, and community venues can be listed for hire, enabling to maximization of social activity and generating much-needed revenue for community groups, and improving community wellbeing. | $1.3M | Seed | Apr 20, 2022 |  |
| Vivify | Vivify offers an online platform where under-utilized school, leisure, and community venues can be listed for hire, enabling to maximization of social activity and generating much-needed revenue for community groups, and improving community wellbeing. | $1.3M | Seed | Apr 20, 2022 |  |
| Sorted Group | Sorted Group is a global SaaS company that provides data-driven software for checkouts, warehouses, and shipping. The company aims to provide easier carrier management and delivery tracking experience for its users. Sorted Group was founded in 2010 and is headquartered in Manchester, England. | $40M | Series C | Dec 07, 2021 |  |
| Uncrowd | The ground-breaking customer analytics platform Uncrowd’s Friction/Reward Indexing™ (FRi™) answers retail's most fundamental question 'Why do customers choose retailer x over retailer y?' In the era of total and easy access to competing choices, knowing where they stand among those choices is a retailer’s number one priority.With Uncrowd FRi™ retailers can: Win more shopper missions as the preferred option Identify safe opportunities to reduce costs Operationally and strategically optimise effort Most retailers unlock at least $1m additional operating profit using FRi.Value Proposition Knowing why a shopper will choose you over a rival is priceless. Uncrowd’s FRi™ analytics platform with integrated AI and ML provides unparalleled insights into shopper preference, behaviours and likelihood to buy; actionable-insights that make shopping easier, reduce friction, increase reward, slash churn, optimize budgets and reduce costs while optimizing customer acquisition spend and CX budgets in generalThis is a 100x solution to a holy grail problem.Win more shopper missions with Uncrowd The world’s leading experts on friction versus reward. Our FRi™ platform reveals customer truths "You need to know your Friction/Reward Index™. It tells you how to win more shopper missions, more often. It’s better than NPS and more accurate than C-Sat."Richard & Rocky, Uncrowd Founders. | $3.9M |  | Nov 22, 2021 |  |
| Uncrowd | The ground-breaking customer analytics platform Uncrowd’s Friction/Reward Indexing™ (FRi™) answers retail's most fundamental question 'Why do customers choose retailer x over retailer y?' In the era of total and easy access to competing choices, knowing where they stand among those choices is a retailer’s number one priority.With Uncrowd FRi™ retailers can: Win more shopper missions as the preferred option Identify safe opportunities to reduce costs Operationally and strategically optimise effort Most retailers unlock at least $1m additional operating profit using FRi.Value Proposition Knowing why a shopper will choose you over a rival is priceless. Uncrowd’s FRi™ analytics platform with integrated AI and ML provides unparalleled insights into shopper preference, behaviours and likelihood to buy; actionable-insights that make shopping easier, reduce friction, increase reward, slash churn, optimize budgets and reduce costs while optimizing customer acquisition spend and CX budgets in generalThis is a 100x solution to a holy grail problem.Win more shopper missions with Uncrowd The world’s leading experts on friction versus reward. Our FRi™ platform reveals customer truths "You need to know your Friction/Reward Index™. It tells you how to win more shopper missions, more often. It’s better than NPS and more accurate than C-Sat."Richard & Rocky, Uncrowd Founders. | $4M | Series A | Nov 22, 2021 |  |
| Travel Seen | Travel Seen is a travel organization that aspires to create the most real and involved travel community. | $2.2M | Seed | Oct 12, 2021 |  |
| Leonard Curtis Business Solutions Group | Leonard Curtis Business Solutions Group is a market-leading professional services provider with financial and operational issues. | $20.6M | Venture - Series Unknown | Aug 26, 2021 |  |

10 of 17 investments shown.

## Co-investors
- [Begin Capital](https://shizune.co/investors/profile/begin-capital) — VC Fund, 2 deals together
- [Matrix Capital](https://shizune.co/investors/profile/matrix-capital-9f30) — VC Fund, 2 deals together
- [Chrysalis Investments](https://shizune.co/investors/profile/merianchrysalis) — VC Fund, 1 deal together
- [River Capital](https://shizune.co/investors/profile/river-capital-3b1d) — VC Fund, 1 deal together
- [Svella](https://shizune.co/investors/profile/svella) — VC Fund, 1 deal together
- [TDC](https://shizune.co/investors/profile/tdc-afe7) — VC Fund, 1 deal together

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## Featured in investor lists
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## FAQ

### What does Arete Capital Partners invest in?

Arete Capital Partners invests primarily in Travel, SaaS and Retail startups, most often at Seed and Funding Round stage. Most of the 17 investments tracked by Shizune back companies in United Kingdom. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Arete Capital Partners's check size?

Arete Capital Partners typically joins rounds of $1.5M–$2.1M at Seed. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Arete Capital Partners participates in.

### When did Arete Capital Partners last invest?

The most recent investment recorded for Arete Capital Partners closed in Jul 2025. Shizune tracks 17 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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