# Apeira Capital

> Apeira Capital is a VC fund in New York backing Grocery and Internet. See 3 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: New York, United States
- Total investments: 3
- Last investment: Sep 2022
- Lead investor: 0%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/apeira-capital/
- Website: https://apeiracapital.com

Apeira Capital is a VC fund in New York focused on Grocery and Internet. The firm’s name is derived from the feminine-plural of the Greek word apeiron, which means “unlimited.”Hwang, who previously worked at Blackstone Group Inc., oversaw Simon Ventures’ bets in electric scooter startup Bird, media publisher Bustle Digital Group, data provider Foursquare Labs Inc. and online retailer Verishop Inc., health and beautysubscription service FabFitFun as well as menswear marketplace Grailed. Hwang left Simon Ventures in January 2020 and remains involved as a senior adviser.From its inception in 2015 through Dec. 31 2019, Simon Ventures has delivered a multiple on invested capital, or MOIC, of 4.6, and an annualized net internal rate of roughly 50% after fees and expenses, according to a person with knowledge of the matter.

## Contacts

5 contacts available for Apeira Capital. Shizune tracks 1 team members at Apeira Capital. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/apeira-capital?utm_source=investor_profile

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Grocery | 1 | 33% |
| Internet | 1 | 33% |
| Marketing | 1 | 33% |
| E-Commerce | 1 | 33% |
| Retail Technology | 1 | 33% |

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Series E | 1 | 33% |
| Series F | 1 | 33% |
| Funding Round | 1 | 33% |

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Natalie Hwang | Founding Managing Partner | 4 | https://shizune.co/investors/profile/natalie-hwang |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| GrubMarket | GrubMarket develops a website where sellers can offer foods and other items at wholesale prices to customers. It offers products such as organic foods, vegetables, gluten-free foods, snacks, drinks, pantries, home goods, health and beauty products, baby and kids' products, pets, non-GMO foods, paleo foods, cholesterol-free, and no trans-fatfoods.GrubMarket also offers foods from local farms, fisheries, commercial kitchens, certified home kitchens, and restaurants. Mike Xu founded GrubMarket in 2014, with its headquarters in Newark in California with an additional office in San Francisco in California. | $120M |  | Sep 28, 2022 |  |
| GrubMarket | GrubMarket develops a website where sellers can offer foods and other items at wholesale prices to customers. It offers products such as organic foods, vegetables, gluten-free foods, snacks, drinks, pantries, home goods, health and beauty products, baby and kids' products, pets, non-GMO foods, paleo foods, cholesterol-free, and no trans-fatfoods.GrubMarket also offers foods from local farms, fisheries, commercial kitchens, certified home kitchens, and restaurants. Mike Xu founded GrubMarket in 2014, with its headquarters in Newark in California with an additional office in San Francisco in California. | $120M | Series F | Sep 28, 2022 |  |
| GrubMarket | GrubMarket develops a website where sellers can offer foods and other items at wholesale prices to customers. It offers products such as organic foods, vegetables, gluten-free foods, snacks, drinks, pantries, home goods, health and beauty products, baby and kids' products, pets, non-GMO foods, paleo foods, cholesterol-free, and no trans-fatfoods.GrubMarket also offers foods from local farms, fisheries, commercial kitchens, certified home kitchens, and restaurants. Mike Xu founded GrubMarket in 2014, with its headquarters in Newark in California with an additional office in San Francisco in California. | $200M | Series E | Sep 14, 2021 |  |

3 of 3 investments shown.

## Co-investors
- [Celtic House Asia Partners](https://shizune.co/investors/profile/celtic-house-asia-partners) — VC Fund, 3 deals together
- [Liberty Street Funds](https://shizune.co/investors/profile/liberty-street-funds) — VC Fund, 3 deals together
- [Tiger Global Management](https://shizune.co/investors/profile/tiger-global) — VC Fund, 3 deals together
- [Walleye Capital](https://shizune.co/investors/profile/walleye-capital) — VC Fund, 3 deals together
- [Portfolia](https://shizune.co/investors/profile/portfolia) — VC Fund, 2 deals together
- [Grosvenor Food & AgTech](https://shizune.co/investors/profile/wheatsheaf-investments) — VC Fund, 2 deals together

## Similar investors

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- [Munich Venture Partners](https://shizune.co/investors/profile/munich-venture-partners) — VC Fund
- [yet2Ventures](https://shizune.co/investors/profile/yet2ventures) — VC Fund

## FAQ

### What does Apeira Capital invest in?

Apeira Capital invests primarily in Grocery, Internet and Marketing startups, most often at Series E and Series F stage. Most of the 3 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### How do I contact Apeira Capital?

Public channels for Apeira Capital include LinkedIn and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at Apeira Capital?

The team at Apeira Capital includes Natalie Hwang (Founding Managing Partner). The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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