# Anna Palmer

> Anna Palmer is a seed investor at Dough (Boston) backing Software and E-Commerce. See 14 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Dough](https://shizune.co/investors/profile/dough-87d9)
- Location: Boston, United States
- Total investments: 14
- Last investment: Jul 2022
- Lead investor: 0%
- Last updated: Aug 2026
- LinkedIn: http://www.linkedin.com/in/annabethpalmer
- X (Twitter): http://twitter.com/fashionprojct/
- Website: https://x.com/fashionprojct
- Facebook: http://www.facebook.com/annabethpalmer

Anna Palmer is a seed investor at Dough in Boston focused on Software and E-Commerce. Anna is an entrepreneur with over four years in the start-up space. She holds a B.A. from Eureka College in Communications, Political Science, and History, and a J.D. from Harvard Law School. She has founded two non-profit organizations, served on three non-profit boards, and currently is an active volunteer for BUILD, an entrepreneurship programfor high school students.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Software | 5 | 36% |
| E-Commerce | 5 | 36% |
| Wellness | 3 | 21% |
| Communities | 3 | 21% |
| Retail Technology | 3 | 21% |

41 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 10 | 71% |
| Pre-Seed | 1 | 7% |
| Series A | 1 | 7% |
| Funding Round | 1 | 7% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United States | 10 | 71% |
| Mexico | 1 | 7% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Syrup Tech | Syrup Tech is a machine-learning decision-support engine for inventory in commerce. The company uses advanced demand forecasting and stochastic optimizations. Syrup Tech's software empowers brands and retailers to significantly increase full-priced inventory sell-through by (1) preventing stock-outs and end-of-season markdowns, (2) decreaseunnecessary excess inventory and reduce overproduction, and (3) reduce the time spent on manual tasks for stretched merchandising and planning teams. | $6.3M | Seed | Jul 13, 2022 |  |
| FloorFound | FloorFound is a developer of an e-commerce software platform that facilitates returns and resales of oversized products for retailers.The company's end-to-end turnkey solution manages the returns and resale process of oversized goods for eCommerce retailers by leveraging a network of freight, transportation, and logistics partners. Once areturn is initiated, FloorFound arranges for the item to be picked up from the customer and delivered to a nearby warehouse where it is inspected, labeled, and properly stored. Through FloorFound's platform, the item is then remerchandised and listed for resale on the retailer's digital storefront, where cost-savvy and environmentally conscious consumers can purchase it.In 2020, Chris Richter and Ryan Matthews headquartered the company in Austin, Texas. | $10.5M | Series A | May 19, 2022 |  |
| Whym | Whym is a mobile wallet for messaging. We make it easy to build carts and pay without leaving the conversation. Merchants use Whym along with ANY messaging provider (bulk SMS, CRM, chat, DM, etc). Orders seamlessly sync to your commerce platform, ready to ship. We reduce friction and increase conversion by letting shoppers use their mobile numberto pay for stuff. Simply, reply to buy. Shoppers have one, unified account to use across all brands.Whym was built by ex-Snapchatters who share experience in payments, emerging mobile tech, ecom and telco. We're based in Los Angeles. | $4.3M | Seed | Dec 13, 2021 |  |
| Whym | Whym is an end-to-end ecom, payments & first-party data software suite for social selling. Servicing more than 500 SMB merchants & mid-market retailers across 35,000 consumer wallets through unique, future-of-retail solutions like text-to-pay, universal multi-merchant carts, and transparent digital identities for shoppers.Trusted bybrands like Siete Foods, The Hundreds and Doe beauty.Backed by investors & angels at Stripe, Venmo, Paypal, Apple, Google, Lightspeed, Sequoia, Salesforce, Microsoft, Snap, Facebook, Redbull, Spotify, Bread (BNPL), Good Money, AirBNB, WeWork, The Council, AngelList, Fast Co, P&G, Amplitude, SAP & others.Built by ex-Snap employees who share a background in fintech, consumer GTM and retail software.Visit https://kellyny.land/ Whym is an end-to-end ecom, payments & first-party data software suite for social selling. Servicing more than 500 SMB merchants & mid-market retailers across 35,000 consumer wallets through unique, future-of-retail solutions like text-to-pay, universal multi-merchant carts, and transparent digital identities for shoppers. Trusted by brands like Siete Foods, The Hundreds and Doe beauty. Backed by investors & angels at Stripe, Venmo, Paypal, Apple, Google, Lightspeed, Sequoia, Salesforce, Microsoft, Snap, Facebook, Redbull, Spotify, Bread (BNPL), Good Money, AirBNB, WeWork, The Council, AngelList, Fast Co, P&G, Amplitude, SAP & others. Built by ex-Snap employees who share a background in fintech, consumer GTM and retail software. | $5.9M | Seed | Dec 13, 2021 |  |
| FloorFound | FloorFound is a developer of an e-commerce software platform that facilitates returns and resales of oversized products for retailers.The company's end-to-end turnkey solution manages the returns and resale process of oversized goods for eCommerce retailers by leveraging a network of freight, transportation, and logistics partners. Once areturn is initiated, FloorFound arranges for the item to be picked up from the customer and delivered to a nearby warehouse where it is inspected, labeled, and properly stored. Through FloorFound's platform, the item is then remerchandised and listed for resale on the retailer's digital storefront, where cost-savvy and environmentally conscious consumers can purchase it.In 2020, Chris Richter and Ryan Matthews headquartered the company in Austin, Texas. | $4M | Seed | Feb 24, 2021 |  |
| Zubale | Zubale is the critical infrastructure that enables retailers to win in e-commerce. Through our gig workers marketplace and technical integrations we power our clients entire back end e-commerce operations delivering the best fill-rates, on-times and NPS. In the last year, Zubale has completed over 3 million jobs across 90 cities and 16,800 stores.We operate in Mexico, Colombia and Costa Rica and are scaling across Latin America. The Co-Founders Allison Campbell and Sebastian Monroy met during their Harvard MBA and are retail insiders with deep expertise at Walmart and P&G in Latin America, Africa, India and China. | $3.7M | Seed | Oct 17, 2019 |  |
| Mixlab | Mixlab is a modern pet pharmacy for veterinarians and pet parents. Our technology and customer experience greatly enhance veterinarian processes and ensure that pet parents receive personalized care that delights them. | $8.5M | Seed | Jun 06, 2019 |  |
| Dough | Dough is a membership community where people can discover and save on products made by women. The company's mission is to drive purchase power and awareness towards women owned businesses to create economic equality. It also build an inclusive movement, representing all female entrepreneurs and the brands that are built to create a societywhere women are equally represented in the boardroom, c-suite, and beyond.Dough was founded on 2018 and is headquartered in Boston, Massachusetts. | $1.4M | Seed | Feb 08, 2019 |  |
| Chief | Chief is a private network designed specifically for women leaders — rising VP level through CEO — to strengthen their experience in the C-suite, cross-pollinate power across industries, and change the face of leadership. Co-founders Carolyn Childers and Lindsay Kaplan launched Chief in 2019 to drive more women to the top and keep them there.Recognized as one of Fast Company’s Most Innovative Companies of 2021, Chief membership is made up of over 8,000 of the most influential senior leaders in the United States representing 3,000 companies. Chief currently offers membership in New York, Los Angeles, Chicago, Boston, San -Francisco, Washington DC, and Miami. | $3M | Seed | Oct 16, 2018 |  |
| Zubale | Zubale is the critical infrastructure that enables retailers to win in e-commerce. Through our gig workers marketplace and technical integrations we power our clients entire back end e-commerce operations delivering the best fill-rates, on-times and NPS. In the last year, Zubale has completed over 3 million jobs across 90 cities and 16,800 stores.We operate in Mexico, Colombia and Costa Rica and are scaling across Latin America. The Co-Founders Allison Campbell and Sebastian Monroy met during their Harvard MBA and are retail insiders with deep expertise at Walmart and P&G in Latin America, Africa, India and China. | $750K | Pre-Seed | Aug 01, 2018 |  |

10 of 14 investments shown.

## Co-investors
- [Reciprocal Ventures](https://shizune.co/investors/profile/reciprocal-ventures) — VC Fund, 3 deals together
- [Able Partners](https://shizune.co/investors/profile/able-partners) — VC Fund, 2 deals together
- [Deciens Capital](https://shizune.co/investors/profile/deciens-capital) — VC Fund, 2 deals together
- [DNX Ventures](https://shizune.co/investors/profile/dnx-ventures) — VC Fund, 2 deals together
- [Firstminute Capital](https://shizune.co/investors/profile/firstminute-capital) — VC Fund, 2 deals together
- [LiveOak Ventures](https://shizune.co/investors/profile/liveoak-venture-partners) — VC Fund, 2 deals together

## About Dough

VC Fund · Boston, United States

Dough is a membership community where people can discover and save on products made by women. The company's mission is to drive purchase power and awareness towards women owned businesses to create economic equality. It also build an inclusive movement, representing all female entrepreneurs and the brands that are built to create a societywhere women are equally represented in the boardroom, c-suite, and beyond.Dough was founded on 2018 and is headquartered in Boston, Massachusetts.

5 contacts available at Dough.

| Name | Title | Profile |
| --- | --- | --- |
| Anna Palmer | Co-founder | https://shizune.co/investors/profile/anna-palmer-2 |
| Christine Rizk | SVP of Business Development and General Counsel | https://shizune.co/investors/profile/christine-rizk |
| Erica Kangas | Director of Engineering | https://shizune.co/investors/profile/erica-kangas |
| Kelsey Zimmerer | Director of Marketing | https://shizune.co/investors/profile/kelsey-zimmerer |
| Vanessa Bruce | Co-founder | https://shizune.co/investors/profile/vanessa-bruce |

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## FAQ

### What does Anna Palmer invest in?

Anna Palmer invests primarily in Software, E-Commerce and Wellness startups, most often at Seed and Pre-Seed stage. Most of the 14 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Anna Palmer last invest?

The most recent investment recorded for Anna Palmer closed in Jul 2022. Shizune tracks 14 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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