# Andrew Mitchell

> Andrew Mitchell is a seed investor at Performance Technology Intelligence Programs backing E-Commerce. See 55 investments, check sizes, portfolio. Updated…

- Type: Angel Investor
- Fund: [Performance Technology Intelligence Programs](https://shizune.co/investors/profile/performance-technology-intelligence-programs)
- Location: New York, United States
- Total investments: 55
- Last investment: Mar 2025
- Lead investor: 15%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/andrewcmitchell
- X (Twitter): http://twitter.com/mitchellcandrew
- Website: http://www.brandfoundryvc.com

Andrew Mitchell is a seed investor at Performance Technology Intelligence Programs in New York focused on E-Commerce and Health Care. Andrew Mitchell is the Founder of Brand Foundry Ventures. He is a former Co-Founder of Aspen Industries. He attended Lafayette College.

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $1.1M–$7M |
| Series A | $2M–$14M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| E-Commerce | 10 | 18% |
| Health Care | 6 | 11% |
| Fashion | 5 | 9% |
| Software | 5 | 9% |
| Wellness | 5 | 9% |

70 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 24 | 44% |
| Series A | 12 | 22% |
| Funding Round | 5 | 9% |
| Series B | 4 | 7% |
| Pre-Seed | 1 | 2% |

7 stages tracked in total.

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Lucky Energy | LUCKY F*CK is a better-for-you energy drink company. | $14.2M | Series A | Mar 27, 2025 |  |
| Lucky Energy | LUCKY F*CK is a better-for-you energy drink company. | $11.8M | Series A | Sep 30, 2024 |  |
| Lucky Energy | LUCKY F*CK is a better-for-you energy drink company. | $8M | Seed | Apr 01, 2024 |  |
| Frame - Fertility & Family Building | Frame develops an evidence-based platform for early detection of risk and care navigation to inform family building and planning. Its approach alleviates a downstream and often costly health crisis for patients, employers, and payers. | $2.8M | Seed | Apr 26, 2022 |  |
| Frame - Fertility & Family Building | Frame develops an evidence-based platform for early detection of risk and care navigation to inform family building and planning. Its approach alleviates a downstream and often costly health crisis for patients, employers, and payers. | $2.8M | Pre-Seed | Apr 26, 2022 |  |
| Hello Cake | Hello Cake is a sexual health and wellness brand that offers a line of prescription medication, supplements, lubricants, and devices. The company's products are inspired by real couples and tested across the spectrum of sexual preferences before launch. | $2.5M | Convertible Note | Apr 05, 2022 |  |
| Hello Cake | Hello Cake is a sexual health and wellness brand that offers a line of prescription medication, supplements, lubricants, and devices. The company's products are inspired by real couples and tested across the spectrum of sexual preferences before launch. | $4M | Seed | Jul 01, 2021 |  |
| Small Door | Small Door provides veterinary services that are elevated, customer-centric, and hospitality-infused. The company provides superior care, unrivaled transparency, and tech-enabled convenience to help pets and pet parents live better lives together. Founded in 2017, Small Door is headquartered in New York. | $20M | Series A | Apr 15, 2021 |  |
| Hello Cake | Hello Cake is a sexual health and wellness brand that offers a line of prescription medication, supplements, lubricants, and devices. The company's products are inspired by real couples and tested across the spectrum of sexual preferences before launch. | $1.4M | Seed | Jun 16, 2020 |  |
| Starface | Starface operates as a skincare brand |  | Seed | Feb 17, 2020 |  |

10 of 55 investments shown.

## Co-investors
- [Grace Beauty Capital](https://shizune.co/investors/profile/grace-beauty-capital) — VC Fund, 21 deals together
- [Bullish](https://shizune.co/investors/profile/bullish-co) — VC Fund, 16 deals together
- [Forerunner](https://shizune.co/investors/profile/forerunner-ventures) — VC Fund, 7 deals together
- [Lerer Hippeau](https://shizune.co/investors/profile/lerer-ventures) — VC Fund, 7 deals together
- [First Round Capital](https://shizune.co/investors/profile/first-round-capital) — VC Fund, 5 deals together
- [Great Oaks Venture Capital](https://shizune.co/investors/profile/great-oaks-venture-capital) — VC Fund, 5 deals together

## About Performance Technology Intelligence Programs

VC Fund



1 contacts available at Performance Technology Intelligence Programs.

| Name | Title | Profile |
| --- | --- | --- |
| Andrew Mitchell | Founder | https://shizune.co/investors/profile/andrew-mitchell |

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## FAQ

### What does Andrew Mitchell invest in?

Andrew Mitchell invests primarily in E-Commerce, Health Care and Fashion startups, most often at Seed and Series A stage. Most of the 55 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Andrew Mitchell's check size?

Andrew Mitchell typically joins rounds of $1.1M–$7M at Seed and $2M–$14M at Series A. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Andrew Mitchell participates in.

### When did Andrew Mitchell last invest?

The most recent investment recorded for Andrew Mitchell closed in Mar 2025. Shizune tracks 55 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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