# Andrew Crawford

> Andrew Crawford is a private equity investor at General Atlantic backing Food and Beverage. See 9 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [General Atlantic](https://shizune.co/investors/profile/general-atlantic)
- Location: New York, United States
- Total investments: 9
- Last investment: Jul 2024
- Lead investor: 67%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/andrew-crawford-3857643
- Website: https://www.generalatlantic.com/people/team/andrew-crawford/

Andrew Crawford is a private equity investor at General Atlantic in New York focused on Food and Beverage and Beauty. Andrew Crawford is based out of New York, New York and is the Managing Director of General Atlantic. Andrew previously worked at Advent as a Principal. Andrew attended the Harvard Business School.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Food and Beverage | 3 | 33% |
| Beauty | 2 | 22% |
| Cosmetics | 2 | 22% |
| Hotel | 1 | 11% |
| Coffee | 1 | 11% |

21 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Private Equity | 6 | 67% |
| Funding Round | 1 | 11% |
| Venture - Series Unknown | 1 | 11% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United States | 6 | 67% |
| Denmark | 1 | 11% |
| Australia | 1 | 11% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Athletic Brewing | Athletic Brewing is a food and beverage company that specializes in brewing, healthy living, organic, e-commerce, and direct-to-consumer. It manufactures non-alcoholic craft beer. The company was founded in 2017 and is headquartered in Stratford, Connecticut. | $68M | Venture - Series Unknown | Jul 09, 2024 |  |
| Authentic Brands Group | Authentic Brands Group is a brand development, marketing, and entertainment company that manages the value of global brands. ABG's brands span across the fashion, sports, and entertainment sectors. This wide footprint facilitates partnerships with key accounts across retail channels from high-end department and specialty stores to mid-tier andmass retailers.ABG is committed to transforming brands by providing compelling product, content, business, and immersive experiences. ABG creates original marketing strategies to drive the success of brands across all consumer touchpoints, platforms, and emerging media.ABG was founded in 2010 and is headquartered in New York, New York. | $500M | Private Equity | Jun 29, 2023 |  |
| Buff City Soap | Buff City Soap’s delightfully smelling and uniquely handmade soap, laundry, bath and body products are disrupting the retail beauty and consumer goods categories. |  | Private Equity | May 10, 2022 |  |
| Buff City Soap | Buff City Soap’s delightfully smelling and uniquely handmade soap, laundry, bath and body products are disrupting the retail beauty and consumer goods categories. |  | Private Equity | Jun 02, 2021 |  |
| Joe & the Juice | Joe & the Juice is an urban juice bar and coffee concept operating in 160 locations throughout Europe, with a growing presence in Asia and the United States. Founded in 2002, the company sells freshly prepared juices, shakes, sandwiches and coffee, using natural and organic ingredients sourced from growers directly. The differentiated conceptoffers a modern, urban, and hip ambiance makes it easy for customers who like a fast yet healthy lifestyle while still enjoying an authentic and unique brand. |  |  | Oct 12, 2016 |  |
| Too Faced Cosmetics | Too Faced Cosmetics has grown into a leader within the beauty industry, creating innovative cruelty-free cosmetics that women love to wear. The company was established in 1998 in Irvine, California.With Jeremy as CEO/Action Man and Jerrod as Chief Creative Officer/Dreamer, their rebellious spirit, visionary focus, and unexpected humordefine the brand to this day. |  | Private Equity | Jun 04, 2015 |  |
| European Wax Center | European Wax Center was founded by siblings David and Joshua Coba in 2004. The concept was simple: to bring the EWC unique waxing experience to women and men in a setting with a modern environment featuring crisp, clean lines, private waxing suites, and providing the most professionally trained waxing experts, with exceptional service. And thefirst wax is always complimentary (brows, underarms, bikini line for women, nose, ears, and brows for men). |  | Private Equity |  |  |
| Zimmermann | Zimmermann is an Australian brand that manufactures and sells ready-to-wear, swim and resort and accessories. |  | Private Equity |  |  |
| Barteca Holdings | Barteca creates restaurants where great food and attentive service are fun, stylish and accessible. Barcelona Wine Bar & Restaurant is a warm and welcoming Spanish tapas bar serving small plates of food using the finest seasonal picks from local markets and unusual specialties from Spain and the Mediterranean. This award- |  | Private Equity |  |  |

9 of 9 investments shown.

## Co-investors
- [Valedo Partners](https://shizune.co/investors/profile/valedo-partners) — VC Fund, 1 deal together

## About General Atlantic

VC Fund · New York, United States

General Atlantic is a private equity firm that provides capital and strategic support for growth companies. General Atlantic combines a collaborative approach, sector-specific expertise, a long-term investment horizon and a deep understanding of growth drivers to partner with great entrepreneurs and management teams to build market businesses.

5 contacts available at General Atlantic.

| Name | Title | Profile |
| --- | --- | --- |
| Alex Crisses | Managing Director, Global Head of New Investment Sourcing & Co-Head of Emerging Growth | https://shizune.co/investors/profile/alex-crisses |
| Andrea W. Joseph | Managing Director | https://shizune.co/investors/profile/andrea-w-joseph |
| Andrew Crawford | Managing Director and Global Head of Consumer | https://shizune.co/investors/profile/andrew-crawford-2 |
| Asher Hecht | Vice President | https://shizune.co/investors/profile/asher-hecht |
| Ashish Saboo | Managing Director, Chief Representative of Indonesia | https://shizune.co/investors/profile/ashish-saboo |

## Similar investors

### Similar stage
- [Foresight Group](https://shizune.co/investors/profile/foresight-group) — VC Fund
- [YFM Equity Partners](https://shizune.co/investors/profile/yfm-equity-partners) — VC Fund
- [Fondaction](https://shizune.co/investors/profile/fondaction) — VC Fund

## FAQ

### What does Andrew Crawford invest in?

Andrew Crawford invests primarily in Food and Beverage, Beauty and Cosmetics startups, most often at Private Equity and Funding Round stage. Most of the 9 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Andrew Crawford last invest?

The most recent investment recorded for Andrew Crawford closed in Jul 2024. Shizune tracks 9 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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